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As we all know, in order to save costs, Apple did not distribute chargers in its own packaging, and later in order to promote its own wireless headphones AirPods series, the original standard cable headphones were also canceled. Such a "chicken thief" approach is only to maintain high profits. Because the price after the iPhone 11 has some loosening, when the iPhone 12 was released, the charger was directly "removed", in fact, the reduction is a way to reduce costs.
Interestingly, such a chicken thief's approach has been evaluated by foreign media experts as Apple's environmental protection. Of course, Apple's removal of these basic configurations was also claimed to be environmentally friendly and low-carbon. But this shameful statement has been believed by some people, and even advocated and shouted for it, which is a bit shameless.
According to the Daily Mail, according to expert analysis, Apple's practice of removing headphones and chargers from the box of the iPhone saved at least $6.5 billion in total. Apple has said it can use smaller boxes after removing chargers and headphones, a move to reduce waste and has been praised by environmentalists for claiming that its annual carbon emissions will reduce carbon emissions by 2 million tons, equivalent to 500,000 cars, but critics say that the continued high prices have increased customers' costs and have not become environmentally friendly.
Apple's new iPhone costs as much as £1549, and each phone can save Apple £27 due to packaging reductions. In total, Apple has saved at least £5 billion (about 41.45 billion yuan) since 2020. Analysts who have praised Apple said, "Apple is an environmental leader in the mobile phone industry, and the elimination of chargers and headphones is one of the many attempts it is making." ”
In 2020, Lisa Jackson, Apple's head of environment, said: "We know that customers have a lot of chargers in their homes, and producing millions of unwanted chargers will consume resources and increase our carbon emissions." To this end, Apple began to directly remove chargers in its own packaging. Apple also said that at Apple, we are constantly innovating to conserve resources and protect our common planet. We have achieved carbon neutral operations ourselves, and we have set an ambitious goal of making our entire supply chain and products carbon neutral by 2030. So the sales of every Apple device will have an impact. One of our path of effort is to reduce the materials used in our products and packaging.
Apple also prides itself on being followed by some mobile phone manufacturers, reducing the behavior of chargers or headphones in packaging. But it is undeniable that this follow-up strategy is actually more to save costs. After all, the competition in the mobile phone market is becoming more and more fierce, especially in the competition with Apple, competitors mainly seek a breakthrough in price, since Apple's products have not been equipped with chargers, then the follow-up is also to be able to reduce some manufacturing costs, so that the price positioning can be more comfortable.
Whether to face or not, the cost of control is simply to protect the environment. Interestingly, because it did not configure the charger for the user, Apple was sued in court in Brazil. Moreover, Brazil has issued a fine of up to $2 million to Apple for not having a charger in its packaging, a move that violates Brazil's Consumer Law.
Many netizens said: "Apple's eating appearance is getting more and more ugly, and buying a mobile phone even has to spend extra money to buy a charging head and cable." Some people also said that "a mobile phone without a charging head is equivalent to eating without giving a bowl." "If it is really a responsible enterprise, it should increase the recycling of garbage generated by its own electronic products, and carry out corresponding investment in research and development, how to resolve the harm caused by electronic waste, not just reduce the allocation of this chicken thief."