Chinanews.com, Shanghai News, June 29 (Zheng Yingying) On the 29th, at the same time as the launch of the SKULLPANDA sound series, the "SKULLPANDA sound series THE SOUND Space Theme Exhibition" was held in Shanghai C· PARK opened, this is the first time that Bubble Mart has held an IP immersive theme exhibition covering an area of nearly 1,000 square meters during the launch of new IP products, and the audience can not only witness the presentation of the new series of sound in the SKULLPANDA theme concept store, but also have 20+ exhibition-limited products on sale for the first time, and the exhibition will last until August 31.
The whole exhibition is divided into four sections: "Order: Listening", "Excitement: Flow", "End: Echo" and "Collection: Resonance", using sound as an exhibition clue to open up the visual and auditory senses and create an immersive experience.
Sound is an important medium for humans to perceive the world. Bubble Mart has collaborated with artist Xiong Meow to launch a new series of trendy toy art IPSKULLPANDA "Sound". Xiong Meow believes that the inspiration of the "Sound" series comes from the sound in the world we live in and the emotional experience caused by it, and the whole series is not only a simple visual expression of sound, but also looks forward to creating a deeper emotional experience and emotional resonance for everyone through artistic synaesthesia.
Xiong Meow created a series of IP SKULLPANDA from 2018 and established a toy brand studio Kitaku Bu Zhai. LONG-TERM ARTISTIC EXPLORATION AND MORE THAN TEN YEARS OF EXPERIENCE IN GAME CONCEPT DESIGN HAVE GIVEN HER WORKS A DISTINCTIVE PERSONAL CHARACTER AND CHARM, AND HER SKULLPANDA ALSO EXPANDS THE BOUNDARIES TO FIND THE TRUTH IN THIS VAST EXPLORATION, AND CONSTRUCTS THE CONCEPT OF "INFINITE ELEPHANT".
AT PRESENT, SKULLPANDA IS ONE OF THE CORE IPS OF POP MART. In the years of continuous creation, Xiong Meow has continued to innovate artistic expressions.
THE "SOUNDS" SERIES CONTINUES SKULLPANDA'S LONG-STANDING THEMES OF HUMAN RELATIONSHIPS AND SELF-EXPLORATION. Xiong Meow hopes to continue to explore more SKULLPANDA in the concept of building an infinite elephant, and in the future, the artist will try different media forms to bring more diversified art and collecting experiences.
Zhang Xiaoyang, Head of Marketing of Pop Mart China, said, "We have always attached great importance to offline experience, and this exhibition is inspired by the new series of SKULLPANDA to create a unique experience space, hoping to present the charm of IP through visual sound. ”
Not long ago, the pop-up store with the theme of "SKULLPANDA in Painting" of Bubble Mart opened at the Museum of Art Pudong in Shanghai, which is also the first time that Xiong Meow has cooperated with a top art museum in China.
The artistic expression of IP also allows the outside world to see the broader potential of trendy toys. (ENDS)
Editor: Zheng Yingying