China Report: On June 29, the closing ceremony of the "Hundred Cities Renewal Car Purchase Festival" co-sponsored by Autohome and Ping An Property & Casualty Insurance Co., Ltd. (hereinafter referred to as "Ping An Property & Casualty") was successfully held in Beijing, marking the end of the more than two-month car trade-in tour in 100 cities. A number of relevant leaders from the China Association of Automobile Manufacturers, Ping An Property & Casualty and Autohome came to the scene to jointly accept the "report card" of consumption assistance of this event and explore more possibilities in the new era of China's automobile consumption.
The scene of the event is now the scene of the event
200 million consumption, detonating a new trend of green consumption
It is reported that the closing ceremony is also located at the event site of Beijing Station, the last stop of the "Hundred Cities New Car Buying Festival". The atmosphere was warm, attracting many consumers and car enthusiasts from all over the country. The event site was arranged with a new brand car display area and a used car evaluation area, where consumers can conduct comparative test drives, new car transactions, and used car testing and auction under the guidance of a professional team.
At the closing ceremony, Xu Ting, member of the Party Committee and assistant to the general manager of Ping An Property & Casualty Insurance Co., Ltd., summarized the original intention and highlights of the event: "The 'Hundred Cities Renewal Car Purchase Festival' is a concrete action of Ping An Property & Casualty Insurance and Autohome to actively implement the national trade-in policy, and it is also an innovative attempt to help improve the new quality productivity of the automobile industry. After two months, a total of 105 offline large-scale auto show activities were held in the 'Hundred Cities New Car Buying Festival', with more than 500,000 on-site consumer participants, showing remarkable results in both quantity and quality. ”
Xu Ting, member of the Party Committee and assistant to the general manager of Ping An Property & Casualty Insurance Co., Ltd., delivered a speech
From the perspective of the transformation effect, the transaction volume of new cars in this event reached 1,168, and the number of second-hand cars tested and replaced reached 305, which directly drove automobile consumption to exceed 200 million yuan. This offline car trade-in exhibition, which lasted for more than two months, successfully ignited the enthusiasm of consumers in many places to buy cars.
From the perspective of user experience, during the event, Autohome relied on the platform and publicity advantages to plan and promote the event, and Ping An Property & Casualty relied on the advantages of local institutions and teams to organize and coordinate, and the two parties optimized the transaction process of "selling the old and buying the new" for consumers around the car ecosystem, significantly improving the overall car buying experience and satisfaction.
3 major innovations: drive the development of new quality productivity in the industry
At the closing ceremony, Autohome and the China Association of Automobile Manufacturers jointly signed the "2024 Strategic Cooperation Agreement", under which the two parties will jointly implement the national policy of trade-in and new energy to the countryside, and jointly promote the high-quality development of the automobile industry.
Dr. Wang Yao, Deputy Chief Engineer of China Association of Automobile Manufacturers, spoke highly of the event: "The significance of the 'Hundred Cities Renewal Car Buying Festival' is not only to optimize the car buying experience of consumers, but also to improve transaction efficiency through model innovation, technological innovation and cooperative innovation, and contribute to the improvement of new quality productivity of the automobile industry." Through the in-depth cooperation with Autohome, we will jointly explore deeper innovation in the automobile service model, and are committed to promoting the widespread popularization of new energy vehicles and the continuous upgrading of automobile renewal consumption. ”
Dr. Wang Yao, Deputy Chief Engineer of China Association of Automobile Manufacturers, delivered a speech
It is reported that the "Hundred Cities Rejuvenation Car Buying Festival" adopts an innovative model, bringing together more than 60 popular car brands and more than 100 popular models. Consumers can enjoy one-stop comparative test drive, 90-day price guarantee, second-hand car on-site inspection and auction and other services at their doorstep, so as to truly realize the right way to choose a car, buy a car, and change a car.
This event applied innovative forms such as holographic caravans to disassemble and compare the content structure of new energy vehicles in a more flexible and immersive way, helping consumers understand the details of the vehicle in an all-round way.
In terms of cooperation and innovation, this event also made bold attempts and breakthroughs. By combining auto show activities with local markets, life festivals, food festivals and other IPs, it creates a diversified consumption scene for consumers.
28-city layout: continue to smooth the automobile renewal consumption chain
Although the "100 Cities Renewal Car Buying Festival" is coming to an end, consumers' demand for car trade-in services is growing day by day. Yang Song, Senior Vice President of Autohome and Chairman of Tiantian Auction, said: "The '100 Cities Renewal Car Buying Festival' is just a starting point, and in the future, we will promote the implementation of the national trade-in policy in a long-term depth and breadth through the offline new retail store 'Autohome Space Station'. ”
Yang Song, Senior Vice President of Autohome and Chairman of Tiantian Auction, delivered a speech
In terms of breadth, up to now, the "Autohome Space Station" has set up offline stores in 28 cities across the country, achieving comprehensive coverage of super first-tier, first-tier, second-tier and prefecture-level cities. Through the continuous extension of the offline new retail network, more consumers will be able to enjoy the one-stop convenient service of "selling the old and buying the new" for a long time through the "Autohome Space Station".
It is worth mentioning that 2024 is the 10th anniversary of the coordinated development of Beijing-Tianjin-Hebei as a national strategy, and the "Autohome Space Station" Tianjin store will also officially open in early July, continuing to promote the development of automobile consumption in the region and contribute to the integrated development of the Beijing-Tianjin-Hebei region.
"Autohome Space Station" Tianjin store
In terms of depth, Autohome will further cultivate the regional market through the innovative channel model of "1+N", and realize resource sharing and complementary advantages through the close cooperation between the space station and the "satellite store" and "LINK store". By deeply cultivating the regional market, Autohome is able to more flexibly adjust its service content and marketing strategies to meet the personalized needs of consumers in different regions.
In the future, Autohome will continue to promote the in-depth implementation of the car trade-in policy through the continuous layout and innovation of the offline new retail network, bringing more consumers a worry-free, time-saving and money-saving car consumption experience, and injecting more innovative vitality into China's auto market.
Editor in charge: Wu Ying