In recent years, Hengzhou has continued to deepen the comprehensive reform of supply and marketing cooperatives, and achieved new breakthroughs in promoting the organizational system, service system, management system, and new cooperation methods, especially in leading farmers' professional cooperatives, carrying out land trusteeship, and creating comprehensive service stations (cooperatives) for farmers, and has further enhanced the development vitality of supply and marketing cooperatives and the ability to serve farmers.
Spring in March is a busy time for farming. In the land trust base of the Hengzhou School Chair Supply and Marketing Cooperative in Hengtang Village, The school chair town, workers are methodically cutting the pruned jasmine branches into the basin, and the 1,000-acre trusteeship base is well planned.
Lei Ying, head of the school chair Shanxing Planting Professional Cooperative:
Now we have more than 1,000 acres of land for jasmine pot planting, fruit and vegetable planting and fish farming, and every year we also cooperate with surrounding villagers to provide them with jobs.
The land trusteeship base of the supply and marketing cooperatives in Hengzhou City is a microcosm of the deepening of the comprehensive reform of the city's supply and marketing cooperatives system and the strengthening of services to the "three rural areas". Through cooperation with local economic talents, the school chair supply and marketing cooperatives carry out project planning, agricultural technology training, agricultural material procurement, agricultural product sales and other services for the entrusted land, forming a land trusteeship service mechanism of "farmers go out to work, supply and marketing cooperatives work for farmers". At present, the land custody service area of Hengzhou Supply and Marketing Cooperatives System has reached 36,300 mu.
Regarding land trusteeship, the first is that most of its use integrates the entire land, which greatly improves the utilization rate of land for retail households, and the second is its continuous planting, we use unified technical guidance to plant, improve the quality of agricultural products, in terms of sales, we have unified sales channels, sales channels are guaranteed.
In order to further enhance the service of "three rural areas", Hengzhou Supply and Marketing Cooperatives has set up a special counter for poverty alleviation through consumption in supermarkets, which has effectively opened up a new model of consumption assistance while enriching the "vegetable basket" of citizens, building a sales platform for agricultural products for farmers, promoting local agricultural and sideline products, and increasing farmers' income.
Li Binfen, director of the school chair Da Tongfa Supermarket:
Our supermarket has a consumption support counter, which is directly purchased from farmers for vegetables and fruits to sell directly, and there is no need for farmers to go outside to set up stalls, and the supermarket is responsible for sales to help them solve the difficulties in sales.
In 2021, Hengzhou Supply and Marketing Cooperative Association and Guishang Village and Town Bank joined hands to explore the pilot of "three-in-one" comprehensive cooperation in production, supply and marketing and credit, and built a platform to provide farmers with comprehensive services such as finance, technology, information, management, direct supply of agricultural materials, and direct sales of products, opening up the last kilometer of service for farmers.