Today (April 13), Sensor Tower released the march 2022 China mobile game product revenue and download volume ranking in overseas markets.
Time to March, 2022 Q1 also ushered in the "final battle", but from the top of the revenue TOP30 list, there is still not much change. However, at the end of the list, a long-lost new face was ushered in: Family Farm Adventure, a simulation mobile game owned by Diandian Interactive, broke into the top 29 of the list this month, which is not only the first time that the product has entered the list, but also the first time that a simulated business mobile game has entered the monthly sea mobile game TOP30 revenue list.
On the other hand, the "Idol Dream Festival!! Music's March flow also ushered in a significant increase, on the top 2 of this month's growth list; the top 1 of the growth list was won by "Pocket Raiders", and "Pocket Raiders" ranked in the top 30 income list this month also took a step closer to the head echelon, from last month's TOP9 to TOP6.
Perfect World's "Dream New Immortal" launched in Taiwan, Hong Kong and Macao in China in mid-March ranked 8th in the revenue growth list, and Eskyfun's MMORPG mobile game "Demon Hunter" launched in the Korean market also successfully entered the top ten of the growth list.
In addition, the Dark Nemesis: Infinite Quest, a dark-wind ARPG mobile game released overseas by Daylightyear, successfully reached the 11th place in the growth list in half a month, and its performance was quite remarkable.
In terms of download charts, PUBG Mobile still topped the month's download charts with more than 11.2 million downloads in March.
The following is the relevant interpretation of the report brought about by the mobile game:
01
There is no change in the head TOP5, and "Pocket Soldier" and "Place Girl" have burst into the TOP10
Although Q1 has come to an end, there is still no change in this month's top 5 list of overseas revenue. After updating version 2.6 in March and characters such as Ayajin Kamiri, "HaraJin" continued to overpower a number of European and American products, and continued to win the "highest overseas revenue mobile game" this month.
On the other hand, THE TOTAL REVENUE OF PUBG Mobile in overseas markets for nearly four years has approached US$3.5 billion. It is worth mentioning that Turkey, which has always been inconspicuous in the overseas market, has become the second largest market for PUBG Mobile, after the United States. Revenue from the market accounted for 19.6% at one point in January, compared to 21% in the US market in the same period.
More notably, such data has emerged since the sharp decline in the Turkish exchange rate in December last year, which means that in the case of economic downturn, the "lipstick effect" also exists in the mobile game market, and pubg Mobile's excellent revenue performance in the Turkish market has also given the strategic value of these overseas emerging markets that deserve to be re-examined.
Although there are no new faces in the TOP10 list of the March revenue list, "Pocket Raiders", which just rose to the top 9 last month, continued to soar in March, and while it was on the top 1 of this month's growth list, the ranking of the income list also rose by 3 places to the TOP6. Sensor Tower's store intelligence platform estimates that Pocket Raiders' dual-platform revenue in major overseas markets totaled about $24 million (more than 150 million yuan) in March.
At the same time, riding on the 5th anniversary of the Japanese service, Dongfeng "Place Girl" increased its game revenue by 23% month-on-month in March, and the ranking also rose from the top 15 in February to the top 9 this month, and according to sensor Tower's use of intelligence data, the game's 30-day/60-day long-term retention rate is much higher than the performance of other masculine expressions of the Three Kingdoms mobile game in the Japanese market, and the cumulative revenue since its listing has exceeded 1 billion US dollars (6.367 billion yuan).
02
"Idol Dream Festival!! "Music" topped the Japanese best-seller list, and "Song of the City on the Clouds" led South Korea to the sea
Also with the anniversary celebrations that ushered in a wave of revenue explosion in March was "Idol Dream Festival!! Music》。 Coinciding with the 2nd anniversary of the game's launch in the Japanese market, the game's ranking on the Japanese App Store best-seller list was mostly within the TOP20 during March, and on March 25, "Idol Dream Festival!! "Music" has successfully topped the best-seller list of Japanese App Store games, becoming another domestic mobile game that has achieved this achievement after "Wilderness Action" and "Original God".
According to the Sensor Tower store intelligence platform, the "Idol Dream Festival" in March!! Music's overseas revenue rose 57.4% month-on-month, the highest month compared with April last year. The game's revenue on the Japanese App Store platform in March was about $11 million (70 million yuan).
The "regional leader" in March has another product: "Song of the City on the Clouds". As one of the representatives of MMORPG going to sea, the game still maintained a fairly good performance in the Japanese and Korean markets in March. Especially in the Korean market, the product continued to win the title of "highest-paid Chinese mobile game" in March. According to the Sensor Tower store intelligence platform, the revenue of "Song on the Cloud" in the Korean Google Play market in March was about 8 million US dollars (equivalent to 50.93 million yuan).
At the same time, the Japanese version of "Empty Warriors" launched by 37 Interactive Entertainment in mid-February also continued to maintain rapid growth, and the ranking of the game in the Best Seller List of the Japanese App Store in March has been stable around the TOP40 and once rushed to the TOP32. Driven by the excellent Japanese and Korean markets, the game ranking advanced to 14th on the list.
03
For the first time, the simulated management entered the TOP30 list, and the overseas performance of the new arpg of the dark wind of the light of the day was remarkable
As the only new face in the top 30 list of overseas revenue in this issue, Diandian Interactive's "Family Farm Adventure" has successfully risen to the top 32 of the revenue list last month, and in March, it still continued its good growth momentum and revenue growth still reached 9.3% month-on-month, rushing to the TOP29 in one fell swoop and becoming the first simulated business mobile game to enter the list.
It is worth noting that the top three markets for the game's revenue at present, the United States, Japan and Germany (accounting for 43.3%, 11% and 7% respectively) are all quite mature game markets in the world, which also means that the simulation management gameplay itself is also very attractive to overseas players who have a lot of differences in language and culture, and even can win their own place in these mature game markets, or it is time to re-examine the potential of this track.
There was another rookie who unleashed his potential in March: Dark Nemesis: Infinite Quest, which was released overseas in mid-March, a Dark Wind ARPG mobile game that entered the 11th place in the growth list in half a month.
According to The Sensor Tower Game Classification (Game Taxonomy) data, since its launch, the game is the highest-paid dungeon exploration game in Southeast Asia, and it is also quite high in the ranking of this type of game in the US market, ranking 6th. If divided by hack and slash mobile games, the game is the highest revenue mobile game of its kind in the US market, ranking second in the Southeast Asian market, and the follow-up performance can be said to be quite worth looking forward to.
04
"PUBG Mobile" topped the download list, and "Yalla Ludo" chess and card play is popular in the Middle East
Finally, in terms of the mobile game download list in March, the top position of this month's list is still held by "PUBG Mobile", and the other two "Call of Duty Mobile Games" and "Glory of kings", which are also from Tencent, also continue to hold the top 7 and TOP20 of the download list in March. Judging from the attributes of the products on the list, it is also roughly the same as the list last month, and it is basically still dominated by medium and mild products.
There is also another product worth paying attention to in this month's download list TOP30: as one of the models of Chinese chess and card mobile games going to sea, "Yalla Ludo", a frequent visitor to the top 30 download list, achieved a revenue increase of 15.3% month-on-month in March with the outstanding performance of the Middle East and the United States market, ranking 31st in the sea mobile game revenue list, and it is only one step away from the top 30 of the revenue list.