In the era of intelligence, exploring the most comfortable and relaxed lifestyle has become the core need of modern people's daily life. In the high-frequency life scene of travel, cars are changing rapidly in the direction of comfort under the dual drive of new energy and intelligence. The user's understanding and demand for the car has also changed from focusing on performance and handling to pursuing intelligence and comfort.
Star News: On October 8, Star Journey ES joined hands with Wang Chao, a world-class Chengdu Philharmonic Orchestra and a young pianist in Germany, to create an audio-visual feast of the "Sound of All Stars" ultra-comfortable concert in Chengdu. This is the first time that Xingtuxing Era crosses the music circle, holding hands with music friends, and jointly interpreting the aesthetic concerto of music and cars, opening a new era of high-end ultra-comfortable aesthetics.
Natural comfort aesthetic design
Leading the era of new energy vehicle design 3.0
With the design that astounded the world, the design tasting ES completed its design tasting debut in a romantic and soothing concert, releasing the design concept of natural comfort aesthetics and user experience first to the outside world for the first time. Xingji ES is a high-end new energy model launched by the Xingtu brand based on deep insight into user needs based on Chery Automobile's 26 years of experience in car manufacturing.
The target group of Star Era is the mainstream user group composed of the middle class of warm technology, who need a balance between life and career, and more importantly, the warmth and comfort of inner resonance. Especially in today's era of tightness, they need to enjoy a relaxed life, Star Era ES grasps this comfort demand and is committed to creating an ultra-comfortable driving experience for users. Therefore, the shape design incorporates the aesthetics of free wind and the casual and elegant meandering rhyme, and the overall style is simple, elegant and unique, which is very recognizable.
The achievement of the natural comfort aesthetic design concept of Star Era ES is Steve Eum, deputy general manager of Chery Modeling Center and a world-renowned designer. He is good at drawing inspiration from nature and bringing products to life with the magic of art and technology. At the same time, years of living and working experience overseas and in China have given Steve Eum a deeper understanding of Chinese culture and global design trends, providing diversified thinking for the stunning design of Star Era ES. "From the beginning of the design of Star Era ES, we were committed to bringing ultra-comfortable visual and physical and mental experience to every user. Hoping to integrate natural comfort and the beauty of design, the aesthetic design concept of natural comfort was put forward to bring a comfortable and relaxing driving experience to every user. Therefore, in the actual design process, the movement of wind in nature and the flow of water inspired our design. The design of Star Age ES is an important fusion of natural beauty and design science, and is the core design philosophy that drives us forward. Steve Eum said.
(Steve Eum, Deputy General Manager of Chery Styling Center)
The wind is a spirit that blends into nature and moves freely; Water, a meandering rhyme, a lively note, presents a sensory experience that can relax the soul. Through a design style full of freedom and taste, Star Era ES brings beauty and ultra-comfort to all users, leading the era of new energy vehicle design 3.0.
Start with nature Faithful to comfort
The perfect combination of aesthetics and comfort
Based on the ultra-comfortable high-end brand gene of Star Era, to create a comfortable experience from car space, to living space, and then to spiritual space, Star Era ES takes natural comfort aesthetics as the core design concept in styling design, and uses the wind air movement and water flow to create ultra-comfortable interior and exterior decoration in design inspiration, bringing visual and physical and mental comfort experience to every user.
The exterior shape of "Wind Aesthetics" comes from the respect for the exploration of design science and the integration of natural beauty, and creates Star Era ES with a simple, elegant and unique design language. The unique front face design gene of the Star Era family integrates the beautiful meaning of turning cocoons into butterflies into elegant butterfly front face shapes, indicating beauty, freedom and the tenacious vitality of turning cocoons into butterflies. The horizontal headlamp of the front face and the ISD intelligent interactive lamp form a unique front face shape of the wind feather butterfly, which combines natural beauty with technological elements, giving Star Era ES a more unique meaning and front face shape. In addition, the wide face and low stomach, the back shape, the streamlined waist line of phoenix feathers, the electric rear wing of the wind, and the double-layer silver plated sky screen of the clear wind deeply interpret the simple, elegant and unique design language.
While ensuring the natural and beautiful visual effect of the body, the interior design of "Qushui Liuyun" takes into account the practical attributes of the car, and jointly creates the natural comfort aesthetic design concept of Star Era ES from three dimensions: ultra-low wind resistance, wind whisper, and comfortable space. The design of the wind allows the vehicle to achieve an ultra-low drag coefficient of 0.205, bringing lower energy consumption and laying the foundation for world-class long endurance; at the same time, the ultra-low wind resistance also brings the ultra-quiet and comfortable experience of the ultimate wind whisper, creating a more comfortable and quiet cabin; coupled with a "room acquisition rate" of 70.2%, it maximizes the comfort of the seating space.
It is the freedom of the aesthetics of the wind, but also the confidence and elegance of the person who controls the wind; It is the casual elegance of the flowing rhyme of the curved water, and it is also the philosophy of the world that is as good as water. With the design concept of natural comfort aesthetics as the core, Xingtuxing Era ES hopes to connect with the user's heart and bring a superior comfort experience and ultra-comfortable beauty.
Join hands with world-class music friends
Fully interpret the ultra-comfortable attitude to life
As one of the most fascinating art forms, classical music has rich acoustics, varied expressions, and complex texture changes, which can make people emotionally resonate and shock their hearts. Therefore, Xingtuxing Era specially chose classical music to create a perfect audio-visual feast and shock to the heart.
When music meets cars, when Wang Chao, the principal orchestra of Chengdu Philharmonic Orchestra and young pianist in Germany, and Star Era ES, the afterglow of the melody is cleansed in the soul of the listener, which deeply resonates with the comfort, relaxation and comfortable design aesthetic connotation of Star Era ES. Jin Xin, Executive Deputy General Manager of Xingtu Marketing Center, said: "Our pursuit of comfort is, in the final analysis, an advanced demand for material and spiritual life; As a new product series of Chery's high-end new energy, Xingtuxing Era is based on the advanced needs of users. We hope that in this era of tightness, everyone can enjoy a precious sense of relaxation. Star Era hopes to provide everyone with not only a car, but also a future leading to a better and comfortable life! ”
(Jin Xin, Executive Deputy General Manager of Xingtu Marketing Center)
At the concert, Jin Xin announced that the musicians of the Chengdu Philharmonic Orchestra - young cellist - You Dunbang, young viola player - Jiang Yukun, young violinist - Zhang Tao became the best friends of Star Era brand. Inspired by the natural comfort aesthetic design concept of Star Era ES, they integrate the ultra-comfortable attitude of life into a bright, light, soothing and melodious melody, interpreting world-class famous songs, and fully interpreting the natural comfort beauty of Star Era ES. Walk with music, dance with aesthetics, listen to beautiful nature, feel emotions jumping between notes, relax your soul, and wander on the ultra-comfortable journey of Star Age ES.
This time, Zhang Guozhong, executive deputy general manager of Chery Automobile Co., Ltd., also came to the scene to congratulate the successful holding of this concert. Zhang Guozhong said: "Tonight's concert is not only a fusion between Eastern and Western musical aesthetics, but also a collision between design aesthetics and musical aesthetics. To create a high-end brand, we must not only create new user value, but also cater to the changes of the new era. The core of brand building is to allow users to upgrade from product function experience to resonance and yearning for emotional value and lifestyle. The ultra-comfort interpreted by Star Age is not only a driving experience, but also a way of life. ”
(Zhang Guozhong, Executive Deputy General Manager of Chery Automobile Co., Ltd.)
Subsequently, he and Wang Chao, a young pianist in Germany, played "Me and My Motherland" in four hands, which pushed the atmosphere of the event to a climax. Born at the right time and coincided with the world, China's auto industry has accelerated its rise to the center of the world stage. Chery Group has accelerated its international layout and is leading Chinese brands to strive for progress with a new attitude. In this era full of uncertainty, Chery has always sincerely respected user needs, continuously innovated technology, and consolidated the power of "certainty". Starting from this aesthetic concert, Xingtuxing Era will play a new movement of comfortable relaxation and a better life with users, media and partners.
Unbound by tradition, with a perfect audio-visual feast - "The Voice of All Things and Stars" ultra-comfortable concert, it shows the world the rich aesthetic connotation and humanistic heritage of Star Era ES, establishes an aesthetic model for China's new energy automobile industry, and leads the new trend of China's new energy vehicle design 3.0 era. In this era where technology and art, reality and ideals are intertwined, the Star Era ES, which has four world-class superpowers of world-class "large space", world-class "low energy consumption", world-class "super comfort" and world-class "true wisdom", will redefine the ultra-comfortable travel standard in the new era, gradually realize the vision of a world-class high-end new energy vehicle brand in the Xingtuxing era, and lead Chinese brands to enjoy a global reputation.