Time is always in a hurry, and the first quarter of 2024 has ended perfectly. In the new year, sanitary ware companies are writing new footnotes for the development of enterprises and industries in their own ways. How do they answer the "new exam papers" in 2024? With the theme of "2024, please answer", Sanitary Ware News conducted an in-depth interview with the industry's representative brand leaders. Guest of this issue: Zheng Longsun, general manager of Yuefei shower room.
Loading...
Ultra-safe performance, superimposed diversified customization
As a powerful representative of China's shower room industry, Yuefei shower room has been insisting on independent research and development since its establishment 15 years ago, creating fashionable and elegant, durable, and high safety factor shower room products, and landing on CCTV2, CCTV7, CCTV9, CCTV15 four major channels, has a high brand awareness in the domestic market. Its exclusive customized light luxury style with the concept of "high quality, high quality, and high service" is deeply loved by young people.
In the just-concluded 2023, Yuefei will achieve a steady increase in performance in the face of a general decline in sales in the bathroom industry. In the interview, Zheng Longsun elaborated on the core competitiveness and advantages of Yuefei, "No matter when, the product is the core of Yuefei. Our shower cabins are made of 304 stainless steel and are 100% safe. Under normal circumstances, the tempered glass in the shower room has a self-explosion rate of 3%, and the ultra-white glass has a self-explosion rate of 1‰. Yuefei uses laminated glass technology to minimize the self-explosion rate of the glass and achieve 100% safety. ”
Not only that, but a variety of color customization is also the strength of the Yuefei shower room. According to the needs of customers, Yuefei can tailor the color of stainless steel, as well as the pattern and color of glass, which is suitable for consumer groups of all walks of life.
It is precisely because of its diverse customization capabilities and ultra-high quality that Yuefei has won the general recognition of end consumers.
Create differentiation and provide consumers with a variety of choices
In 2024, Yuefei will still put product innovation first. More attention will be paid to detail in product design, from hinges to slides, as well as minimalist design, which will be further optimized. In addition, Yue Fei will also launch a new series of panoramic door products. Zheng Longsun introduced, "At present, the panoramic doors on the market are mainly aluminum. The new panoramic door series of Yuefei is also customized with all stainless steel, including bathroom doors, kitchen doors, study doors, etc. Compared with aluminum panoramic doors, our advantage is that we can customize according to the needs of customers, and the colors are richer. ”
In the terminal market, the shower room products such as rose gold, titanium, red bronze, and glazed gold launched by Yuefei have distinctive differentiated characteristics and bring diversified choices to end consumers. It is reported that the new products of the Yuefei panoramic door series will be unveiled at the Shanghai Kitchen and Bath Exhibition (booth number E7D87) in May, so stay tuned.
Adhere to high quality and meet opportunities and challenges
Industry insiders believe that 2024 will still be a year full of opportunities and challenges. In this regard, Zheng Longsun believes that "whether it is an opportunity or a challenge, high quality and high service will become the key market strategy of Yuefei." Only with high quality can consumers get more benefits and brands survive for a long time. ”
This year, Yuefei will renovate and upgrade the exhibition hall of the headquarters to show the high quality and high service of Yuefei in a better way. In terms of channels, for new and old dealers across the country, Yuefei will increase support, support dealers to update their models, renew and upgrade, and empower terminal marketing with a new image.
It is not difficult to see that in 2024 and for a longer time in the future, Yuefei will focus on products, "build high walls and accumulate grain" in terms of quality and service, and practice long-termism with a deep cultivation mentality.