Time is always in a hurry, and the first quarter of 2024 has ended perfectly. In the new year, sanitary ware companies are writing new footnotes for the development of enterprises and industries in their own ways. How do they answer the "new exam papers" in 2024? With the theme of "2024, please answer", Sanitary Ware News conducted an in-depth interview with the industry's representative brand leaders. Guest of this issue: Li Zhicai, general manager of Meixin Sanitary Ware.
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Adhere to the people-oriented, production capacity and sales growth against the trend
Founded in 2003 and has been deeply involved in the industry for more than 20 years, Meixin Quanwei Customization, as a leading brand of Quanwei customization, is known for "focusing on innovation, quality recognition, and customer first", insisting on product as king and professional focus, promoting product iteration and upgrading, creating high-end shower rooms, and providing consumers with personalized and customized bathroom space solutions. In the past 2023, although the entire industry has entered a "cold winter", Meixin Quanwei Customization has achieved growth in multiple channels.
Talking about the reason, Li Zhicai said, "We adhere to the people-oriented, in 2023, we will carry out a comprehensive renewal and upgrading of products, make each product to the extreme, empower dealers to open up the market, bring consumers better solutions, and at the same time make efforts to diversify channels, so as to achieve a substantial increase in production capacity and sales." In the face of challenges, Maxim's Quanwei Customization did not "lie flat", but chose to take the initiative.
With products as the core, all-round optimization and upgrading
Industry insiders generally believe that the bathroom industry in 2024 will still face a serious "involution", not only the homogenization of products will be increasingly intensified, but the "price war" will be more obvious than in the past. In this regard, Li Zhicai believes that "no matter how the market changes, it is the first priority of the enterprise to do a good job in the product." Entering 2024, Meixin Quanwei Customization has carried out a comprehensive upgrade of its products, improved product quality details, optimized functions, and carried out all-round optimization and upgrading of channels, marketing and publicity around products. ”
In terms of channels, on the basis of stabilizing the existing dealer channels, Maxim's Quanwei will further expand diversified channels. For the original agent channels, Maxim's will give far greater support than before, combining different monopoly areas in first-tier cities, second-tier cities and counties, matching corresponding policy support, such as decoration subsidies, model support, etc., while increasing online and OEM plates, and increasing the development of the international market, going abroad, and expanding the territory in the broader international market.
In terms of publicity, Maxim's will increase the brand's exposure on new media, so that more dealers and consumers can understand, recognize and choose Maxim's. It is reported that Meixin Quanwei Customization will participate in the Shanghai Kitchen and Bathroom Exhibition to be held in May, and the new products and investment plans will also be officially released at the exhibition site.
In the environment of "involution" in the industry, Meixin regards products as the key to the survival and development of the enterprise, focuses on "consolidating the foundation and strengthening the foundation", and builds itself into a strong "fighting fortress", which is a good strategy to break the deadlock of "involution".