BMW's 5-fold price cut has sparked heated discussions: at the same price, do you buy a BMW or a domestic car

Drive the house

2024-06-04 15:37Published in Henan

Fast Technology reported on June 4 that today, #宝马腰斩式大降价#话题等上微博热搜, aroused heated discussions among netizens.

According to reports, the BMW i3 model, which starts at 353,900 yuan with an official guide price, has now started a 5% discount promotion, and the price is directly "cut in half". And it is not only the BMW i3 that has cut the price, the new BMW i5 just released in January this year, dealers have also given significant discounts.

A salesperson in Beijing said that the BMW i3 is now more than 170,000 naked cars after the discount, and you can still talk when you come to the store. This is lower than the quoted price rumored on the Internet, which is equivalent to 5% off BMW's official guide price (353,900-413,900 yuan).

According to the financial report released by the BMW Group for the first quarter of this year, its revenue fell slightly by 0.6% year-on-year, and its net profit fell by 19.4% year-on-year. In the Chinese market, sales fell by 3.8% year-on-year.

It is worth noting that China is also the only major single market in the world where BMW Group's sales have declined.

Under the topic of #BMW's halving price cut#, many bloggers and netizens expressed their opinions:

"The price of BMW i3 has been reduced from 350,000 to 170,000, which essentially shows that traditional car companies are being abandoned, and intelligent electrification is an irreversible trend, which is like the transformation of functional machines to intelligent machines. According to the current trend, it is estimated that in five years, no one will buy BBA. ”

"Some time ago, when I went to test drive BMW i3 and i5, I was shocked, with a price reduction of more than 100,000 yuan, do you dare to believe that you can buy a BMW within 200,000? BMW, let's really not do it or make a good oil car horn, after all, I still really like it for the appearance and driving texture! ”

"Sales declined, profits declined, and they were still high, and after being educated by the market, luxury cars gradually faded from their luxurious coats and began to fight with domestic cars. The current BMW I5 has not been on the market for a long time, and the price has been reduced a lot, you see that Porsche dealers have stopped entering the car, and these luxury brands are counted as one, and they are getting more and more panicked”

"The cars of the 21st century must be intelligent, information-based, and unmanned, and BBA has fallen behind."

"They are all forced by domestic cars, it depends on whether consumers pay for it or not? Even if the price is reduced, the configuration and comfort of this fuel car are not as good as that of smart trams, and the fuel consumption is high and the cost of use is high! In addition, from this price reduction, it can also be seen that the profit of luxury cars is too high, because you can earn a lot of Chinese money by affixing this car logo. ”

At a similar price, will you choose a traditional luxury brand or a domestic new energy brand?

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