Sony Honda Mobile has applied for the registration of a patent drawing for the first sedan of the new pure electric brand Afeela at the State Intellectual Property Office, indicating that the new car is expected to enter domestic production and sales. The appearance of the new car adopts a fastback shape, which is similar to the ZEEKR 007; The interior showcases Sony's strength in digital technology, with a continuous screen that can be connected to a controller to play PS games.
From the point of view of the speed of car building, Xiaomi cars are more efficient than Sony, and it only took Xiaomi more than three years from the announcement of car building in 2021 to the launch of new cars in 2024. The SU7, its first model, entered the top 10 sales of new automakers in its first month of launch, with a total of 8,630 units delivered in May this year.
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The first prototype of the Afeela brand adopts a minimalist design, with a continuous light cluster running across the front face, a high-tech display between the light clusters, which can display the Afeela letter logo and charging information, and a lidar on the roof.
The large integrated screen in the car and the steering wheel similar to the Tesla Yoke bring a strong sense of technology, while the Snapdragon digital architecture provides computing power. There is a touchscreen display behind the front and passenger seats, which can be connected to the controller to play PS games.
In the partnership between Sony and Honda, Honda, as a traditional car company, will provide technical support for vehicles, and Sony will be responsible for the development of entertainment systems and other more advanced service functions.