On June 19, the 21st World Brand Conference was held in Beijing. The organizer, World Brand Lab, released the analysis report of "China's 500 Most Valuable Brands" in 2024. According to the report, 36 brands in the building materials industry were shortlisted in the top 500, accounting for 9.2%, of which Beijing New Building Materials, 3Trees, Bards, BATF and Beixin Coatings ranked 70th, 217th, 275th, 319th and 492nd respectively.
It is reported that the World Brand Laboratory has compiled the China Brand Report for the 21st year, and the threshold for selection in 2004 was only 500 million yuan, and the average value of the top 500 brands was 4.943 billion yuan. 21 years later, in 2024, the threshold for selection has been raised to 3.826 billion yuan, and the average value of the top 500 brands is as high as 77.140 billion yuan, an increase of 1460.59%. This year, a total of 108 Chinese brands were worth more than 100 billion yuan, an increase of 36 from last year, highlighting the prosperity of China's brand economy.
In addition to the selection threshold and total value have been greatly improved, the performance of the building materials industry is also remarkable, especially in Beijing New Building Materials, 3Trees, Bards, BATF, Beixin Coatings, which are closely related to coatings, have significantly improved their rankings and actual growth.
1. The brand value of Beijing New Building Materials is "cliff-leading"
It is reported that this list is based on the results of comprehensive consideration such as financial analysis, consumer behavior analysis, and brand strength analysis. Since 2009, Beijing New Building Materials has been on the list of "China's 500 Most Valuable Brands" for 15 consecutive years, and this year it ranks 70th on the list with a brand value of 118.596 billion yuan, and the brand value has steadily increased year by year.
The party secretary, director and general manager of Beijing New Building Materials attended the event and participated in the dialogue session, and he introduced the strategic development, operation management, brand building, and digital transformation of Beijing New Building Materials from four aspects——
The first is to have a clear strategic goal. Firmly implement the mission of "green technology, quality life" and the development strategy of "one body, two wings, global layout": adhere to stronger, bigger and better gypsum board and gypsum board +, accelerate the strengthening and expansion of waterproofing and coatings, and realize the high-quality and balanced development of "one body, two wings" business; At the same time, it actively lays out Africa, Southeast Asia, Central Asia, the Middle East, Europe and the Mediterranean Rim and other regions, and takes the road of international development.
Second, we are committed to building an outstanding brand. For a long time, we have given full play to the dual engine role of technological innovation and brand building, and successfully built the world's famous independent brands in the gypsum board industry - "Long" and "Taishan", and at the same time has a number of well-known brands such as "Yuwang", "Shuyang", "Mengpai", "Lighthouse" and "Jiabaoli", as well as international brands BNBM, etc., with a complete brand matrix to promote the improvement of business capabilities and management quality.
Third, the quality of production and operation is excellent. In 2023, the net profit deducted from non-attributable to the parent company increased by 31.75% year-on-year, and the net cash flow from operating activities increased by 28.76% year-on-year; In the first quarter of 2024, operating income increased by 24.62% year-on-year, and net profit increased by 41.52% year-on-year, achieving a "good start".
Fourth, we will make every effort to promote digital transformation. Adhere to the "must-answer questions" of digital transformation, actively embrace the digital wave, and strive to realize the digitalization of design and development, intelligent production and operation, integration of industry and finance, and agile user services, so as to help achieve a louder brand and better development.
Strengthen strategic goals, comprehensively promote digital transformation, and promote the high-quality development of enterprises with brand power, and the strength and charm of the "national team" are fully displayed.
Beixin Coating, which also has the name of "Beixin", was also selected into the list with a ranking of 492, which can be described as a double happiness, which also proves that the brand strength and value of China's coatings are demonstrating, and it is a new "business card" handed to the world.
The brand value of 3Trees exceeded 50 billion yuan
With a brand value of 50.198 billion yuan, 3Trees was listed on the list of "China's 500 Most Valuable Brands" for the 18th time, an increase of 5.682 billion yuan from 44.516 billion yuan last year, and won the first place in the field of coatings.
In 2023, 3Trees achieved operating income of RMB12.476 billion, a year-on-year increase of 10.03%; The net profit attributable to shareholders of listed companies was about 174 million yuan, a year-on-year decrease of 47.33%. In terms of products, the revenue of home improvement wall paint was 2.632 billion yuan, an increase of 2.58% year-on-year; the revenue of engineering wall paint was 4.676 billion yuan, an increase of 9.52% year-on-year; adhesive revenue was 761 million yuan, an increase of 29.49% year-on-year; the revenue of base materials and auxiliary materials was 2.424 billion yuan, an increase of 41.02% year-on-year; The revenue of waterproofing membrane was 1.257 billion yuan, an increase of 26.91% year-on-year.
In the first quarter of 2024, 3Trees achieved revenue of 2.066 billion yuan, an increase of 0.62% year-on-year; The net profit attributable to shareholders of listed companies was 47.0833 million yuan, a year-on-year increase of 78.20%.
According to SDIC Securities, in recent years, the sales volume of 3Trees Home Improvement/Engineering Coatings has increased year-on-year, the revenue of new products has grown rapidly, the channel structure has been continuously optimized, the revenue of distribution business has grown rapidly, the revenue of direct sales business has continued to shrink, and the gross profit margin and cash flow have improved significantly.
It is worth mentioning that in 2023, 3Trees developed a total of 278 new products and launched a number of blockbuster new products, and invested heavily in R&D to further meet the diversified needs of the market and consolidate its leading position in the industry.
Bards: Listed for 10 consecutive years
This year, Bardes ranked 275th in the overall list with a brand value of 39.275 billion yuan, an increase of 3.547 billion yuan compared with last year. Since Bardes was first selected in 2015, it has been on the list of "China's 500 Most Valuable Brands" for 10 consecutive years, with an increase of about 337.02%.
Bardes said: In the future, we will continue to use the power of manufacturing to boost the construction of "brand power", so that the world can see the power of China's paint brand!
It is worth mentioning that Bardes not only played steadily and maintained growth in the original "6+1" furniture paint track, but also developed in the field of art paints in the past two years. Fang Xueping, chairman of Bards, revealed the growth data of Bards' art paint in 2023 in an industry exchange a year ago, a year-on-year increase of 46%, and sales exceeded 160 million yuan. He said that art paint is a key area for the development of coatings in the future, and it is necessary to play the role of the "locomotive" of art paint, lead the development of all categories of coatings, and set the goal of hitting the top three in five years for Bardes art paint.
With the promotion of art paint, what new empowerment will it bring to the brand value of Bards? See.
BATF has been re-elected for 5 consecutive years
As the leader of China's architectural emulsions, BATF has always maintained a close relationship with well-known domestic and international paint brands. This year, BATF Group ranked 319th with a brand value of 32.555 billion yuan, an increase of 5.286 billion yuan over last year, a year-on-year increase of about 19%, and the brand ranking rose 9 places.
Since BATF Group first appeared on the list of China's top 500 brands in 2020, its brand value has continued to rise, with an increase of 17.987 billion yuan in five years, a growth rate of 123%, and a total of 62 places in the ranking.
Since its establishment in 2000, after 24 years of steady development, BATF Group has become the largest integrated enterprise of research, production and sales of water-based emulsions in Asia, and has the reputation of a leading enterprise in the field of water-based emulsion segmentation. Compared with the current brand value, the future valuation of BATF is even more unlimited.
It is understood that since its inception, BATF has been focusing on water-based research and development, creating green products, unswervingly taking the path of low-carbon, environmental protection and sustainable development, and taking "promoting global water-based" as its own responsibility, and using practical actions to help the green and healthy development of the industry. At present, the fifth-generation automated factories have been implemented in Jiangmen factory and Puyang factory, which provides a solid production capacity foundation for the growth of the company's production and operation scale, and also provides a strong guarantee for continuously refreshing the "business card" of brand value.