Text/Liu Xingwang Jiangnan Metropolis Daily all-media reporter Chen Yang
Mass snack companies Zhao Yiming and Nadi Didi continue to expand in Jiangxi, and the number of stores has grown rapidly, and Zhao Yiming has even become one of the top brands of mass snack products. However, with the rapid expansion of stores, the problems of food quality and lack of pounds in Zhao Yiming and Didi are also increasing day by day, and a large number of complaints are flooding the Internet. With the increasing number of franchised stores, how Zhao Yiming and Yididi will supervise franchised stores in the future will face a test.
01
Accelerated sinking
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Zhao Yiming entered the fast lane of expansion in 2022.
In February 2022, Zhao Yiming's total number of stores in Jiangxi was 84, but by the end of the year, the total number of stores nationwide had exceeded 700.
Zhao Yiming, who is based in Yichun, has been tepid in his expansion. It opened its first store in 2019 and began to franchise in October 2020.
Zhao Yiming, who was originally unknown, began to usher in explosive growth. In 2022, Zhao Yiming will achieve revenue of 1.215 billion yuan. By 2023, the number of stores of Zhao Yiming Snacks has exceeded 2,500.
According to public data, Zhao Yiming opened 2,000 stores in seven or eight months. Up to now, Zhao Yiming has maintained high growth for two consecutive years.
According to the information on the official website of Zhao Yiming Snacks, the number of Zhao Yiming stores has exceeded 4,600, and the annual number of customers has reached 260 million, and it has entered the markets of Guangdong, Guangxi, Fujian, Anhui and other places.
Zhao Yiming's rapid expansion is inseparable from the boost of capital. In February 2023, Zhao Yiming Snacks completed a Series A financing of 150 million yuan, led by Black Ant Capital and followed by BESTORE.
According to Zhao Yiming's official data, Zhao Yiming will add 2,200 new stores in 2023, and there are currently nearly 800 stores in Jiangxi Province.
Like Zhao Yiming, the expansion rate of the mass snack rookie Nadidi is also rapid. Founded in August 2020, the number of stores in Nanchang has reached more than 200, and at present, it has gone out of Jiangxi.
"Nadi Didi is a snack mass retailer chain enterprise based in Jiangxi and looking at the whole country." The official website of Wanchen Group said.
02
Risks are frequent
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While Zhao Yiming and Di Di Di are rushing all the way, their potential security risks cannot be ignored.
Zhao Yiming's food quality problems have been widely criticized by consumers. On the black cat complaint platform, search for the keyword Zhao Yiming, and there are more than hundreds of related complaints.
A reporter from Jiangnan Metropolis Daily searched and found that consumers complained about a variety of foreign objects eaten in the food purchased by Zhao Yiming, including insects, steel wires, and hair.
The Douyin platform is also flooded with a large number of complaints about Zhao Yiming.
Netizen Jiahui complained on Douyin on April 11, "I said how to have diarrhea, canned food made of rotten peaches, and looked for Zhao Yiming's customer service, but it has been delayed, and no one has dealt with it." ”
The issue of food safety is also a sharp sword hanging over the head of the company. On the Black Cat complaint platform, there are 25 cumulative complaints.
Consumer complaints include rat droppings and beetles in bread, cockroaches in beverages, and hair in food.
A consumer in Nanchang recently posted on the black cat complaint platform that he bought 58.85 yuan of snacks at the night of April 7 this year in Yidi Di Di (Dazhou Jiayuan store), and he and his lover ate Xiangzhipai chicken thighs at about 9 o'clock in the evening, and felt gastrointestinal discomfort at 1 a.m. on April 8, and then began to vomit and diarrhea. In the hospital, the blood routine index was abnormal, and the white blood cell index was high, and the diagnosis of gastroenteritis was confirmed. They had no previous medical history, and clinical data indicated that this parameter was a manifestation of food poisoning.
On April 24, the customer service staff told a reporter from Jiangnan Metropolis Daily that the two parties had reached an agreement on the matter, and the merchant would compensate the consumer 300 yuan.
In fact, this is not the first time that consumers have complained about their physical discomfort due to the consumption of food sold in the store.
According to media reports, in 2022, Ms. Lei, a citizen of Nanchang, bought some snacks in Nadidi, but her 3-year-old son became unwell because of drinking spoiled soybean milk.
It is often reported for food quality problems. In May this year, Ms. Hu, a citizen of Nanchang, reported to Jiangnan Metropolis Daily that she bought loose crab sticks at a franchised store in Nadi on May 18, but the next day she found that a package of unopened crab sticks inside was rotten and spoiled.
"At first, I thought it was past the expiration date, but then I found out that it was produced in April, and the expiration date was only after 6 months."
At present, the store and the consumer have reached a compensation agreement.
03
Weak regulation
With the rapid expansion of stores, Zhao Yiming and Didi are facing a test in how to supervise franchised stores.
The increasing number of franchised stores is behind the chaotic market. Retrieving the complaint information on the Internet can find that among all the complaints and reports, the complaints about the service quality problems of the franchise stores account for a certain proportion.
The most criticized by consumers is that the franchised stores of mass merchandising snacks are short of two pounds when weighing.
According to Jiupai News, on July 4, 2023, a netizen posted a video saying that when he was buying snacks at a Zhao Yiming chain store in Jiangmen, Guangdong, he found that the store's scales were missing two catties. Ms. Li bought two packets of cod tofu and one cod intestine, but to her surprise, both weighed half a catty on the scales. The clerk said that there was a problem with the scale, and there was no explanation too much.
On the Douyin platform, there are also a large number of videos of Zhao Yiming missing pounds and pounds on the Internet.
Zhao Yiming's public relations staff said in an interview with Jiangnan Metropolis Daily that all the electronic scales in Zhao Yiming's snack store have been verified by the relevant local regulatory authorities, and relevant labels have been posted on each cash register. Zhao Yiming Snacks will strengthen the digital construction of stores, and introduced AI weighing technology last year. At the same time, we will strengthen store management and increase the density of online and offline inspections of stores.
The franchise store of Didi was also exposed to a shortage of catties. Some netizens complained in the black cat on January 27, saying, "I bought eight packs of walnut kernels in the store, went home and weighed them on the scale, and the eight packs should only be six taels, and then the receipt showed 0.92 kilograms a pound and nine taels, and then returned to the store and weighed it, eight packs of 12 yuan, but I received 36.43." Negotiated a refund with the store, and after the store adjusted the monitoring, he pointed to another candied fruit I bought and said, this is a walnut, and there are more than eight packs, and I was refunded 1.6 yuan. ”
"I've always been not optimistic about the wholesale of snacks, because its low price is low profit and low service, and you don't have a profit where to get the service." Zhu Danpeng, an analyst in the food industry, said that mass snack companies have financed many times, and the key is to use the money on ideas, not to do too many vain things, and to return to quality, which is the core competitiveness of sustainable development.
Duty Editor: Yu Yan
Duty Officer: Zhou Yanhua
Duty Editor: Chen Minghua