On June 19, Great Wall Motor's Haval brand brought a comprehensive upgrade of the "National God Car". At the press conference, Li Ruifeng, CGO (Chief Growth Officer) of Great Wall Motors, said that Great Wall Motors has always adhered to the bottom line of safety, technology and quality, "Since the launch of the first generation of Haval H6 models, we dare not say that it has never been bad, but it has withstood the rigorous test of the market, and we are worthy of the choice of 4 million users around the world!" ”
In the face of the fierce "involution" of the current automotive industry, Great Wall Motors also has something to say. "At present, the price war is intensifying, it seems that it is just a volume price, but in fact, it is about technology, quality, service, operation and ecology." Li Ruifeng said bluntly, "Great Wall Motors is willing to always become the most powerful fighter and the most simple backbone of China's automobile industry." ”
On June 19, the Great Wall Motor's Haval brand brought a comprehensive upgrade of the "national god car", and the new generation of Haval H6 was officially launched, providing a total of 5 configuration models, with a price range of 117,900-143,900 yuan, and a price range of 103,900-129,900 yuan after a time-limited comprehensive discount. At the press conference, Li Ruifeng, CGO (Chief Growth Officer) of Great Wall Motors, said that Great Wall Motors has always adhered to the bottom line of safety, technology and quality, "Since the launch of the first generation of Haval H6 models, we dare not say that it has never been bad, but it has withstood the rigorous test of the market, and we are worthy of the choice of 4 million users around the world!" ”
In 2011, Great Wall Motor took the lead in launching the Haval H6, a city SUV focusing on families, opening the era of SUVs for all. Since its launch, Haval H6 has continued to sell well, and has been the first in sales for 108 consecutive months, and deserves to be the "national god car". However, entering 2022, the Haval H6 ended its domination of the SUV market for many years, and was surpassed by BYD Song and Tesla Model Y; In 2023, Haval's H6 ranking slipped to sixth place again. After 13 years of changes and global cumulative sales of more than 4 million units, in the fierce market competition, Haval H6 seems to be a little "powerless".
Talking about the decline in sales of Haval H6, Wei Jianjun, chairman of Great Wall Motors, previously responded that although Haval H6 is no longer the champion, he regrets it. "The reason why the sales of Haval H6 are declining is because there is a lot of disorderly competition and malicious competition that brings chaos to the industry, and Great Wall has its own bottom line, so it will not participate."
Looking back, in China's SUV market, the Haval H6 occupies an important position; Focusing on the present, in the way forward of Great Wall Motors, Haval H6 still undertakes an important mission. In fact, before the new generation of Haval H6 was officially launched, from "Wei Jianjun criticized Haval H6 marketing" to "Wei Jianjun 'brought goods' for the new generation of Haval H6 live broadcast", the chairman of Great Wall Motors went down many times to "call" for the main product.
As a model of Great Wall Haval's adherence to the bottom line of quality and safety, in terms of appearance, the new generation of Haval H6 is positioned as a global family SUV, and the design concept revolves around "Home". The length, width and height of the new car are 4703*1886*1730 mm, the wheelbase is 2738 mm, and the oversized body length and wheelbase bring a comfortable driving experience.
In terms of interior, the new generation of Haval H6 pursues fashion and simplicity regardless of the functional layout or color and texture matching, and the 14.6-inch 1080P HD high-definition large screen display is clear and delicate. The traditional electronic shifter is eliminated, so that the floor panel has more storage space; The self-resetting gear switch (R/N/D) and the P gear are separate buttons, which is easy to operate and reduces the risk of holding the steering wheel with one hand. In addition, the center console is surrounded by soft materials, bringing a soft touch above the clouds, bringing people a warm experience and comfort; Electroplating bright strips are added around the perimeter to further enhance the sense of luxury.
In terms of intelligence, the new generation of Haval H6 is equipped with a new Haval intelligent cockpit system, which can more smoothly and naturally execute the user's car control instructions in terms of voice interaction. It supports Hicar4.0 and ICCOA hand-car interconnection, and uses the application in the mobile phone to complement the vehicle-machine application, which greatly improves the scalability of the vehicle-machine. The UI of the car machine adopts the card display function, and the APP position can be changed according to the preference and frequency of use just like operating the mobile phone. In addition, the new car is equipped with a Level 2 intelligent driving assistance system, equipped with nearly 20 driving assistance functions such as adaptive cruise, intelligent cruise, lane assist, collision warning, and automatic braking.
In terms of power, the new generation of Haval H6 not only has a high-power 2.0T+9DCT, but also a 1.5T+7DCT that pays more attention to fuel economy, with two-wheel drive and four-wheel drive versions, and a Hi4 version in the future. The new generation of Haval H6 is equipped with a 2.0T engine with a maximum power of 175kW and a maximum torque of 385Nm, and this high-power 2.0T engine is matched with the world's only transverse 9-speed wet dual-clutch transmission developed by Great Wall Motors, with a comprehensive transmission efficiency of up to 96%. The combined fuel consumption of this powertrain is only 7.5L/100km.
From the "visible" internal and external renovation to the "invisible" solid materials, the new generation of Haval H6 with high quality-price ratio comes with sincerity to achieve comprehensive advancements in design, intelligence, comfort, and power. In addition to the launch of new cars, in the face of the fierce "involution" of the current automotive industry, Great Wall Motors also has something to say.
Li Ruifeng said bluntly, "At present, the price war is intensifying, and it seems that it is just a volume, but in fact, it is technology, quality, service, management, and ecology, and no one is spared." At the same time, he appealed to keep the bottom line, keep the conscience, roll true value, roll true technology, roll good service, for Chinese users, global users, to provide Chinese quality good cars, to create the highest quality Chinese car business card, is the Chinese car brand, together, to do the right thing." Great Wall Motors is willing to always be the most powerful fighter and the most simple backbone of China's automobile industry. ”
The new generation of Haval H6 brings users a high-quality-price car experience with its comprehensive and advanced comprehensive strength. Whether it is quality, intelligence, comfort or power, it has performed excellently, and has become a star model worthy of the trust of consumers.