□ Zhang Jianqiang, Wang Lijun, Li Heng
The fragrant flowers are gone, and the fruits are full of branches. Walking into Baishu Town, Chongxin County, industrial strips can be seen everywhere, rural roads extend in all directions, beautiful villages have their own characteristics, a picture of road access, industrial prosperity, and rural beauty is displayed in front of you, and vigorous development and vitality are surging everywhere.
"One village, one product for development, one fruit and one fragrance floating in the garden", Cypress Town takes the "Top 100 Towns in the Apple Industry" as the starting point, and always puts green development and ecological enrichment throughout the whole process of rural revitalization, and actively develops special fruit industries such as cherries and pearl jujube peaches on the basis of the development of the apple industry, and works hard to extend the chain to supplement the chain and strengthen the chain, which has injected strong momentum into the realization of farmers' income increase and the growth of village collective economic income, and has embarked on a road of revitalization of characteristic industries of "small apples, big industries, and strong drives".
Party building and cohesion let the orchard join the "big family"
"In the past, the development of our village has been in a state of stagnation, as if it has fallen into a 'lying nest' dilemma. Since we have carried out 'cross-village joint construction' with the three neighboring villages, we have not only worked together to resolve the remaining problems of industrial development and realize the joint development of the apple industry, but also successfully planned and held activities such as the Beautiful Village Marathon and the National Apple Culture Poetry Couplet Competition, which have driven the village collective and the villagers to increase their income. Lu Xixiu, secretary of the Party branch and director of the village committee of Mujiapo Village, Baishu Town, Chongxin County, happily introduced.
Whether the villagers are rich or not depends on the branch. The development and change of a village is inseparable from a strong and powerful grassroots party organization. Led by Mujiapo Village, Cypress Town, together with the three villages of Dangwa, Cypress and Yanwan, which are adjacent to each other and similar in industry, established a joint party committee to develop the collective economy of the village, with an orchard area of more than 7,000 acres in the four villages, and built an integrated chain of apple planting, processing and sales.
Spring flowers, summer scenery, autumn fruits, cypress town through the way of strong with weak, resource sharing, the village organizations leverage each other's strength, the apple as a rural tourism brand, to attract tourists to enjoy flowers, pick fruits, taste fruits, buy fruits, to achieve the goal of selling apples to tour the scenery and create a brand, organically combine sightseeing agriculture and characteristic industries, and strive to create a rural tourism complex centered on Mujiapo Village for sightseeing, folk customs experience, leisure and entertainment.
Extend the chain and supplement the chain to grasp the main chain, so that apples can be integrated into the "whole chain"
Firmly establish the chain development thinking, through the optimization of the business environment, project policy incentives and external introduction and internal education, relying on 6 chain main chain member enterprises, the development of 34 fruit-related cooperatives, family farms, 179 retail fruit farmers, the construction of apple production and marketing comprehensive service center, 10,000 tons of fruit preservation warehouse, supporting fruit intelligent sorting and cartons, foam nets, fruit bags and other production lines 4, in 2023 the town's apple industry chain output value of nearly 100 million yuan.
Relying on the business cards such as the "Top 100 Towns" of the national apple industry, we will dig deep into natural resources, do enough integration articles, and vigorously develop the rural tourism industry. According to the six elements of "food, housing, transportation, travel, shopping and entertainment" in the tourism industry, we actively explore the development model of "government setting up a platform and benefiting the masses", implement the 3A-level scenic spot creation project of Mujiapo Village, create tourism projects such as Bagua Maze and gourd fishing garden, and register and develop a series of cultural and creative products such as Trojan Warm Spring brand rice wine, T-shirts, and wristbands. More than 20 activities such as garden picking and happy cycling have been planned and held, and 2 farmhouses and 1 homestay have been established, forming a rural tourism demonstration area integrating tourism, leisure and vacation, catering and entertainment, and trade and logistics. Since the beginning of this year, a total of 45,000 tourists have been received, and the comprehensive tourism income has reached more than 900,000 yuan.
Promoting tourism with agriculture, promoting agriculture with tourism, and integrating agriculture and tourism, the industrial linkage effect has been continuously enhanced. While doing a good job in the construction of characteristic forest and fruit brands, Cypress Town relies on the forest and fruit industry to vigorously develop a new business format integrating tourism, picking, catering, accommodation and processing, and the town's economic advantages, industrial advantages and development advantages have achieved "butterfly change" in the integrated development.
Lian agriculture leads agriculture to strengthen the industry, so that fruit farmers can provoke the "golden flat burden"
Early in the morning, Zhang Hongxia, a villager from Yanwan Village, Baishu Town, and her fellow villagers began a day's orchard bagging work at the nearby Pingliang Longquanyuan apple production base with baskets. "I used to farm at home with my baby, and I had no other income, but I have been working here for the past two years, and I have been working for 5 years, just like going to work, I can take care of my family and earn money at home." Zhang Hongxia said that she worked in the orchard and could earn about 2,500 yuan a month, bringing a good extra income to her family.
At present, it is the critical period of apple bagging, the orchards of the villages in Cypress Town, are showing a busy scene, like Zhang Hongxia in the orchard for many years There are more than 500 workers, more than 2,500 people in the peak period, and the annual income per capita is more than 6,000 yuan, realizing the "double income" of land circulation and nearby workers.
In recent years, through the integration of factor resources, Baishu Town has made great efforts to link agriculture with farmers, and guided and supported the main business entities and the majority of farmers to establish a mechanism for linking the interests of farmers and rich farmers through industrial linkage, nearby work, shareholding dividends, land transfer, socialized services and other ways. Focusing on the shortcomings and weaknesses of the development of characteristic industries, focusing on apples, cherries and other industries, the recruitment order of "common wealth partners" was issued, and social capital was introduced to develop and expand the village collective economy, and 6 enterprises such as Pingliang Longquanyuan Modern Agriculture Co., Ltd. and Pingliang Jiafeng Ecological Agriculture Technology Co., Ltd. were successively introduced, and the town has developed a total of 14,000 acres of orchards, built 11,000 acres of modern high-standard dwarf anvil dense plantations, with an annual output of more than 15,000 tons of apples, which are exported to Hong Kong, Guangzhou, Shanghai and other places, and the high-quality apples produced have won the "" The reputation of "Chinese Famous Fruit" and "Apple Queen" was rated as "Top 100 Towns in the National Apple Industry" in 2021. The foundation of industrial development is good, the village collective also seized the opportunity to actively participate in the development of the apple industry through a variety of ways, there are 4 village collectives this year is expected to benefit more than 200,000 yuan from the fruit industry chain, and the average village reaches 50,000 yuan.
Recite the "fruit industry classic", play the "ecological card", persevere in the development of the apple industry, take the road of high-quality apple industry chain development, and stride on the road of rural revitalization of the cypress town, with unlimited vitality and "abundant" scenery.