Apple Vision Pro national version listed: the price is 29999 yuan, and four units are sold in one hour after opening the store

Finance Associated Press

2024-06-28 13:23The official account of Cailianpress, a subsidiary of Shanghai Poster Industry Group

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01Apple Vision Pro National Edition is officially launched in China, with a starting price of 29999 yuan, and it is expected to be updated to the visionOS 2.0 operating system this fall.

02The Chinese version of Vision Pro has been adapted to domestic localized social networking, film and television entertainment, and collaboration software, such as Weibo, Tencent Video and DingTalk.

03 Due to the small difference between the Chinese version and the overseas version, the warranty, language, and the ability to download local apps may be potential factors that prevent consumers from purchasing the overseas version.

04At present, the business scope of 36 companies has involved the research and development of VR/MR content production and equipment, including Tianyu Digital, Fengyuzhu, Silk Road Vision, etc.

05Some developers believe that the next-generation Vision Pro is not enough to attract ordinary consumers, but for developers, there are opportunities.

Technical support is provided by Tencent Hybrid Model

Finance Associated Press, June 28 (Reporter Tang Zhixiao), a few days ago, Apple's Vision Pro was officially launched in China. The reporter of the Financial Associated Press visited the Apple store in Wangfujing, Beijing.

The Cailian reporter noted that the biggest difference with the overseas version of Vision Pro is that the national version comes with a Chinese Simplified Chinese system, but it still needs to wait until this fall to update to the visionOS 2.0 operating system. When the Chinese version of Vision Pro was launched, it already had domestic localization of social networking, film and television entertainment, as well as collaboration software adaptations, such as Weibo, Tencent Video and DingTalk.

Apple CEO Tim Cook said that the positioning of Vision Pro is a computing device that takes into account both work and life, and the key to the start of the product (Vision Pro) is to build an ecosystem.

According to incomplete statistics from Xingkuang data, 36 of the listed companies are involved in VR/MR content production and equipment research and development. Some developers believe that the next generation of Vision Pro is not attractive enough for ordinary consumers, but for developers, there are opportunities.

Vision Pro预约名额已排到7月

The day before the official launch of the Vision Pro in China, Apple's official website has launched a detailed introduction page for the Vision Pro. Apple also offers two additional accessories, the Apple Vision Pro Travel Pod and the Zeiss Optical Lens (Nearsightedness Lens and Farsightedness), for consumers to purchase separately.

Unlike other Apple product display and experience methods, consumers need to make an appointment on the official website. Apple's in-store retail team will provide 30 minutes of one-on-one service, including assistance with various features of the Vision Pro, including assistance with wearing and setting up.

After the official inquiry of the Financial Associated Press, the reporter of the Financial Associated Press found that the current reservation experience quota in Beijing, Shanghai and Shenzhen has basically been lined up for about a week, that is, in early July.

At the Apple Store in Wangfujing, Beijing, the opening time was 2 hours earlier due to the official launch of the Vision Pro, but there was no crowd of people queuing outside the store. The first batch of in-store experience users is 9 people.

There are eight experience booths in the store, and before the customer experience, the store staff will check the prescription and customize the experience lenses for the myopic users. Each round lasts about half an hour. According to normal business hours, the Apple Store Beijing Wangfujing is open from 10 a.m. to 10 p.m., a total of 12 hours. This means that the Apple Store can accommodate up to 192 visitors a day, regardless of the time it takes to make the lenses.

According to the Apple Store clerk, the store only provides the purchase of the Vision Pro device itself, and if you need to configure the lenses, you need to provide an optometry sheet on the official website to customize the lenses.

According to the observation of the reporter of the Financial Associated Press, within an hour of the opening of the Apple Store in Wangfujing, a total of four devices were sold in the store, three of which were self-media bloggers, and the other was Du Haitao, the host of Hunan Satellite TV.

One of the self-media bloggers told the Financial Associated Press reporter that he had purchased 3 American versions of Vision Pro before. This time I bought the national version, on the one hand, to support Apple's products, and on the other hand, because compared with the American version, the national version is more guaranteed in terms of warranty.

Du Haitao said that he was impressed by the previous immersive video experience when he bought Vision Pro.

It is reported that the current starting price of the Vision Pro of the national version is 29,999 yuan, but the starting price of the overseas version is currently about 23,000 yuan on the shopping platform, which is equivalent to a 20% discount. Warranty, language, and the ability to download local apps can be potential factors that discourage consumers from purchasing overseas versions.

The clerk of the Apple Store told the Financial Associated Press reporter that in terms of warranty, similar to the iPhone, the Vision Pro supports normal warranty in the sales area. Users can download the Vision Pro app from different regions by switching regions.

Vision Pro has built an application ecosystem before entering China

Vision Pro now has more than 2,000 apps and 1.5 million compatible iPhone and iPad apps. Before the launch of the Chinese version, many large domestic enterprises have developed Vision Pro applications, including Weibo, Douyin VR Live, Migu Video, Taobao, Tencent Video, Weibo and DingTalk.

According to the classification, the first vision Pro app has covered social networking, video entertainment, shopping, and office collaboration applications.

Wang Gaofei, CEO of Weibo, said: "The latest version of the Weibo App not only supports the Weibo browsing experience in the virtual space, but also brings the cinema-level enjoyment of spatial video, spatial photo experience and 4K video, making your Weibo world more vivid and three-dimensional. ”

Momo has created a social product for the Vision Pro, inSpaze, for a virtual environment. Based on spatial audio, users can identify who is speaking in a virtual space by the direction of the sound. inSpaze also offers real-time translations in 12 different languages.

It is reported that the "Blid Information" of the iOS8.0.43 beta version released by WeChat has clearly stated that it is compatible with visionOS1.0 and is suitable for AppleVisionPro.

The reporter learned that Tencent Video and Migu Video will provide 3D content on Vision Pro. Tencent Video also provides a unique "Honor of Kings" e-sports viewing mode, which provides multi-camera perspectives, dynamic data dashboards and 3D sand tables; Migu Video provides a full range of sports events, including the Chinese Super League, NBA, CBA, the five major leagues, WTT and UFC, etc., supporting multiple events to watch at the same time, as well as 3D models to display player information.

In terms of e-commerce platforms, Taobao and JD.com have developed and launched the Vision Pro version of the shopping app. In these two apps, users can browse the 3D models of the goods, compare different products on the same screen, and can not only zoom in and out to view the details of the products, but also choose a 1:1 scale to simulate the size of the items in the real world, and browse the light and shadow effects of the real world.

A few days ago, the reporter of the Financial Associated Press also learned that Taobao is carrying out in-depth cooperation with brands such as Xiaomi Automobile, Mason Margiela, Meike, and Midea in "space test", "space makeup", and "smart home". At present, Xiaomi SU7 has opened a "virtual test" appointment on the homepage of Taobao Vision Pro version.

JD.COM HAS TEAMED UP WITH PARTNERS SUCH AS SAMSUNG TV, CASARTE REFRIGERATOR, ROBAM APPLIANCES, HARMAN KARDON, AND MORRORART TO ACHIEVE CONTENT COVERAGE FOR MANY SCENES.

However, at present, the main products displayed in the e-commerce app are mainly big brands, and the small goods category may not be launched due to the lack of 3D models.

Regarding the landing of DingTalk in Vision Pro, Ye Jun, president of DingTalk, said that users only need to use Apple Vision Pro to work on multiple screens, or use simple gestures to hold immersive meetings and watch cinema-level live broadcasts on high-speed rail. "We will continue to explore the future of spatial computing by exploring more features and experiences with Apple Vision Pro."

Previously, Tim Cook said in an interview with the media that Apple's positioning for Vision Pro is to take into account both work and life, which can be used to watch entertainment programs, and can also be used to expand multiple large screens for office, and there will be more games logged in to Vision Pro in the future. "My personal favorite feature is the Mac Virtual Display."

"It's the same as a regular computer, and it can be used in a wide range of scenarios," Cook adds, "and the Vision Pro can be used in design, retail, decoration, education, and other scenarios." The key to starting a product is to build an ecosystem. ”

It is reported that Apple has set up an AppleVisionPro developer lab in Shanghai to help developers experience the effect of an app on visionOS, iPadOS or iOS app on AppleVisionPro, and no matter what stage they are in, they can sign up for new courses, workshops, labs and one-on-one consultations that are held on an ongoing basis.

According to incomplete statistics from Xingkuang data, 36 of the listed companies are involved in VR/MR content production and equipment research and development. Four companies, including Tianyu Digital, Fengyuzhu, Silk Road Vision, Jiachuang Video, and Alto Electronics, have either applied for Vision Pro development machines or started Vision Pro content production and development.

However, it has also been recently reported that Apple has paused the development of the next generation of top-of-the-line headsets and will focus on "cheaper headsets", with pricing targets between $1,500 and $2,500, close to the current price of high-end iPhones (the top-of-the-line iPhone 15 Pro Max is priced at $1,600, equivalent to about 14,000 yuan).

Some developers told the Financial Associated Press reporter that after the development of the App, although the Vision Pro cannot be as popular in the consumer market as the iPhone, it still represents the development direction of future computer interaction: 3D information display and interaction. "I'm cautiously optimistic about the improved Vision Pro next generation, maybe it's normal for the average consumer not to support it at the moment, but there are some opportunities for developers."

(Finance Associated Press reporter Tang Zhixiao)

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