Preface
The Chinese men's and women's national basketball teams have games at the same time tonight, but CCTV's two sports channels chose to broadcast the men's basketball warm-up game live, while the key battle of the U18 women's basketball Asian Cup was refused.
The women's basketball team led by Zhang Ziyu and the Japanese team are related to the competition for the top spot in the group, but CCTV did not arrange a broadcast, and when the women's basketball team has a strong winning streak and is expected to win the group to advance to the semifinals, this arrangement undoubtedly disappointed many fans.
Tonight is a night to look forward to for Chinese basketball fans, as the Chinese men's national basketball team is playing a warm-up game against the Macau Black Bears.
Last night, the two teams had an internal teaching game, and the Chinese men's basketball team won easily with a score of 99-64, showing excellent competitive state.
At the same time, the Chinese U18 women's basketball team is also competing in the Asian Cup, and they have won two consecutive victories and will face the strongest opponent in the group Japan tonight.
This match is crucial for the women's basketball team, and if they win, they will advance to the semifinals as group winners, adding another honor to Chinese basketball.
At this critical moment, CCTV Sports Channel and Sports 5+ Channel made a puzzling live broadcast choice, they also chose to broadcast the men's basketball warm-up game live, while ignoring the key game of the U18 Women's Basketball Asian Cup.
This decision quickly sparked strong dissatisfaction and controversy among fans, and although the men's basketball game also has a certain amount of spectacle, it is only a warm-up game after all, and its importance is far from comparable to the Asian Cup game of the women's basketball team.
Moreover, the men's basketball team has already played an internal teaching game with the Macau team last night, and fans already have a rough expectation of the outcome of tonight's game.
In contrast, the women's basketball game is full of more suspense and highlights, and the opponent of the women's basketball team, Japan, is the strongest opponent in the group, and this game is a tough battle for the women's basketball team.
The 17-year-old has been in excellent form in the first two matches and will be in the spotlight if she can continue to perform well in tonight's match.
The result of this game will directly determine whether the women's basketball team can advance to the semifinals as the group leader, and its importance is self-evident.
This undoubtedly disappointed and angry the majority of fans. They have expressed their dissatisfaction and confusion on social media, questioning whether CCTV's live broadcast choice is reasonable.
In fact, CCTV's live broadcast choice is not without basis, in recent years, the men's basketball game has been dominating the live broadcast of sports events, and its ratings and attention are much higher than that of the women's basketball game.
This may be related to the achievements and influence of the men's basketball team on the international stage, but it also reflects a gender bias and an uneven distribution of sports resources.
With the progress of the times and the development of society, more and more female athletes have shown outstanding strength and demeanor on the field, and they have also won honor and dignity for the country and the nation, and they also deserve our respect and attention.
We should abandon gender bias and discrimination, give more attention and support to female athletes, and CCTV, as a national media organization, should play a leading role in this issue.
They should pay more attention to the competition and growth of female athletes, provide them with more platforms and opportunities to showcase, and should also distribute sports resources more fairly, so that male and female athletes can grow and progress together in a level playing field.
Nor can we completely put the blame on CCTV. They also need to consider factors such as ratings and ad revenue, but as a media agency.
They should also take on more social responsibilities and cultural missions, and make greater contributions to the promotion and popularization of sports, although CCTV does not broadcast the women's basketball game live.
But we can still watch the live broadcast or video replay of the game through other channels, so let's cheer for the women's basketball team and look forward to their more brilliant record in the Asian Cup!
This inequality does not exist in isolation, and in the world of sport, there is often a clear gap between male and female athletes, from the promotion of events to the distribution of sponsorship resources to media coverage.
In the case of basketball, for example, men's basketball games are often rewarded with more prime time slots, wider media coverage, and higher sponsorship amounts.
The women's basketball team, despite all the hard work, is at a disadvantage in these areas, and there are many reasons for this inequality.
On the one hand, the influence of traditional beliefs remains, and in some people's perceptions, the men's basketball game is considered more spectacle and commercially valuable, leading to a skew of resources towards the men's basketball team.
On the other hand, the drive of market demand and commercial interests cannot be ignored, and some media and sponsors may believe that the men's basketball game can bring higher ratings and economic benefits, so they will favor the men's basketball team in their decision-making.
But we must recognize that this inequality is not good for the development of sports, and that the women's basketball players also have excellent skills and fighting spirit, and their games are just as exciting and deserve to be seen by more people.
Giving more attention and support to the women's basketball team can not only inspire more women to devote themselves to sports and promote the all-round development of sports, but also convey the values of equality and inclusiveness and promote social progress.
It is hoped that in the future, whether it is CCTV or other media organizations, they will be able to treat the competition and growth of male and female athletes with a more fair and just attitude.
Let us work together to inject more vitality and impetus into the development of sports, so that every athlete can shine on an equal stage and write a glorious chapter in the sports world together.
Let's cheer for the women's basketball team with practical actions, and look forward to them creating more miracles in future games and bringing endless pride to the country and fans!
end
Perhaps we can see some unusual "highlights" from this incident, in this era of information explosion, whether a game is broadcast live or not, can often trigger more social discussion and reflection.
It is these discussions and reflections that can promote the progress and development of society, so let us look at this event with a more open and inclusive mind, and jointly contribute to the development of China's sports industry.
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