Industrial parks are only a "hard environment", and the high-quality development of the industry is inseparable from the "soft environment" of facilitation. How to make advertising companies find, understand, and use policies smoothly is a problem that the regulatory authorities have been working to solve.
On the afternoon of June 26, the theme activity of "Digital Intelligence and Policy Empowerment" to promote the high-quality development of the advertising industry jointly organized by the Xuhui District Market Supervision Bureau and the Xuhui District Bureau of Culture and Tourism was held in the mode speed space, providing the participating enterprises with a "service package" and "policy set" full of dry goods such as the introduction of market supervision and business services, advertising compliance guidance, support opinions on the high-quality development of the advertising industry, and interpretation of intellectual property policies.
At the theme event, the representatives of the advertising companies participating in the meeting all got a "Advertising • All-in-One Card" contact card issued by the Xuhui District Market Supervision Bureau. After scanning the QR code on the mobile phone, you can see the high-quality development policy of Shanghai's advertising industry, the main policies of the digital advertising industry in Xuhui District, the preferential enterprise policy of the Xuhui District Market Supervision Bureau, and the contact form of advertising industry services.
Huang Lei, deputy general manager of CCTV Market Research Co., Ltd., said happily that in the past, he had to do everything possible to inquire about various industrial policies, but now as long as he scans this small card, he can save the policy in his mobile phone, which is particularly convenient, just like finding an intimate "gold medal consultant".
Since the beginning of this year, the Xuhui District Market Supervision Bureau has deeply served the high-quality development of the regional advertising industry. In March last year, the District Bureau, together with the District Bureau of Culture and Tourism and Shanghai West Bund Development (Group) Co., Ltd., established the Xuhui Binjiang Digital Advertising Industry Cluster, and successfully cultivated and incubated the Hunan Mango Advertising Industrial Park in the district, and this year Xuhui District cultivated the Shanghai International Media Port Advertising Industrial Park.
At present, the Xuhui Binjiang Digital Advertising Industry Cluster has gathered industrial giants such as CCTV Yangtze River Delta Headquarters, Hunan Mango, Tencent and many affiliated companies, gathering various upstream and downstream production factors such as advertising design, production, agency, and data analysis, effectively promoting the replenishment and strengthening of the advertising industry in the area.
This year, the bureau has actively optimized and upgraded the "Xiangyang Garden" legal publicity service, and empowered the high-quality development of the advertising industry through "compliance guidance" and "business services".
He Jian, chief of the Regulation Section of the Xuhui District Market Supervision Bureau, said that the "Xiangyang Flower Garden" will be flowed, and "point-to-point" door-to-door services will be provided to further enhance the sense of gain of enterprises.
Since the beginning of this year, the Xuhui District Market Supervision Bureau has accumulated more than 120 door-to-door service enterprises and helped solve more than 200 problems. Deputy Director Chen Jie said that the next step will be to closely follow the development needs of the advertising industry and enterprises, continuously innovate service models, deepen the construction of industry style, reduce the 'temperature difference' between enterprise feelings and government policies, and open up the "last mile" of the law-based business environment.
Take a look at the journalist: Gong Haiyun
Editor: Gong Haiyun
Editor-in-charge: Yu Zhiqing