The promotion billing model of Meiyu advertising account opening includes CPC (pay per click) and CPM (pay per thousand impressions) two models, and different advertising promotion billing models have advantages and disadvantages, this article is here for you to introduce in detail.
A detailed explanation of the promotion billing model
1. CPC(Cost Per Click，每次点击付费)
Under the CPC model, advertisers only pay when a user clicks on an ad. The specific billing method is calculated based on the number of clicks, that is, the fee is charged according to the number of times the ad is clicked. The CPC model is suitable for advertisers who need to accurately control the cost of advertising and pay attention to the click effect of their ads.
Advantages of the CPC model:
- Precise control of costs: Since costs are only incurred when a user actually clicks on an ad, you can control your delivery costs more precisely.
- Efficient performance measurement: By counting data metrics such as clicks and conversion rates, you can more intuitively evaluate the effectiveness and ROI of your ads.
- Increase brand visibility: Increase brand awareness and discoverability by seeing ad content even if people don't click on your ad.
Precautions for CPC mode:
- Click quality: Focus not only on the number of clicks, but also on the actual conversion rate and ROI. Therefore, when choosing a CPC model, it is necessary to consider whether the target audience matches the product or service, and pay attention to the positioning and creative design of the ad to improve the quality of clicks.
- Competitive environment: In the CPC model, advertisers need to bid against other competitors, and higher-priced ads may get more impressions. Therefore, when placing CPC ads, it is necessary to bid reasonably according to the budget and market conditions.
2. CPM(Cost Per Mille,每千次展示付费)
Under the CPM model, advertisers pay based on the number of times an ad is shown. The billing method is based on 1,000 impressions (i.e., 1,000). The CPM model is suitable for advertisers who want to increase brand awareness and expand their exposure.
Advantages of the CPM model:
- Increased brand exposure: Under the CPM model, ads can appear on more pages and generate revenue without user clicks. Brand awareness and exposure can be increased through a large number of displays.
- Broad audience reach: Because you are billed per thousand impressions, you can show your ads on more pages to reach a wider audience.
Precautions for CPM mode:
- Placement selection: Choose placements that are appropriate for your target audience and can get a high number of impressions to increase the visibility and click-through rate of your ads.
- Creative design: Create engaging, creative ad creatives that capture people's attention and interest, and increase click-through rates and conversions.
It should be noted that when choosing a promotion billing model, advertisers need to make a reasonable choice according to their own needs, budget and target audience. At the same time, Meiyu advertising platform will continue to optimize the promotion and billing model according to market demand and user feedback, and provide corresponding data analysis tools and service support to help advertisers better evaluate the advertising effect and ROI, and make optimization adjustments.