On June 28, the National Tourism and Leisure Block Innovation and Development Exchange Activity was held in Ningbo, Zhejiang, and Yin Zhaohui, Vice Governor of Yanbian Prefecture People's Government, exchanged experience in tourism and leisure city construction.
It is understood that the event is guided by the Department of Resource Development of the Ministry of Culture and Tourism, hosted by the Zhejiang Provincial Department of Culture, Radio, Television and Tourism, and China Tourism News, aiming to thoroughly implement the important instructions made by General Secretary Xi Jinping on tourism work and the spirit of the National Tourism Development Conference, share the experience of tourism and leisure block and urban construction, further promote tourism and leisure consumption, promote the deep integration and development of culture and tourism, and meet the people's growing needs for a better life.
In the city sharing session, Yin Zhaohui took the theme of "digging deep into the resource endowment, polishing the cultural tourism brand, and continuing to promote the construction of tourism and leisure cities", and strived to create a livable, workable, and tourist-friendly urban space from the advantages of unique ecological resources; Highlight the overall planning and project drive, and continue to expand the layout of leisure cities; Focus on business innovation and optimization of supply, and renovate and upgrade new tourism formats, new scenes, and new ways to play; The good experience and good practices accumulated in the construction, operation and promotion of tourism and leisure cities, the promotion of the in-depth integration of culture and tourism, and the promotion of urban renewal were shared.
Over the years, the Yanbian Prefecture Party Committee and the Yanbian Prefecture People's Government have firmly implemented the development strategy of "strengthening the state through tourism", focusing on the goal of "100 billion yuan industry" in tourism, and accelerating the construction of a national leisure city.
Yanbian takes "summer recreation and ice and snow tourism" as the "dual structure" of the industry, fully excavates the resource endowments of "ecology, folk customs, ice and snow, border, and red", makes overall planning, highlights characteristics, and develops differently, so as to create a new pattern of all-for-one tourism development of "one core agglomeration, two belt traction, and four district coordination".
Launched the "'Rejuvenation and Upgrading and Gathering Popularity' Tourism New Gameplay Creation Plan", coordinated the cultural tourism consumption hotspots and Yanbian tourism selling points, accelerated the creation of new cultural tourism formats, new scenes and new ways of playing with unique Yanbian characteristics and border customs, built a "new scene" of consumption, displayed a "new image" and shaped a "new IP". Focusing on opening up the whole industrial chain of "food, housing, transportation, travel, shopping and entertainment", we will cultivate and expand the new quality productivity of cultural tourism. Vigorously develop new business formats of "food appreciation", "cultural and entertainment trendy play", "leisure sports", "research and tourism" and "night economy", so as to raise the city's fireworks and ignite new vitality of consumption.
Adhere to the government-led, enterprise-based, and social participation, adhere to the trinity of "product + communication + service", coordinate online and offline, vigorously carry out "image marketing", "theme marketing" and "service marketing" of Yanbian tourism, create a distinctive tourism selling point, and polish the brand of "Beautiful China, Fresh to Yanbian" brighter and louder.
This event invited experts and scholars in related fields to give keynote speeches and thematic business exchanges in line with the new changes, new trends and new needs of tourism and leisure blocks and urban development, and the guests at the meeting had in-depth discussions and exchanges on cultural experience, scene building, immersive performance, publicity and promotion, etc.
Yanbian Morning Post reporter Zhang Jing