Hello, I am Teacher Wenjie, and I continue to promote the refined operation and upgrading of education and training (non-discipline) institutions.
Two days ago, "Yuedong Basketball" officially issued a document, saying that the institution could not operate normally. An organization with thousands of people in Shanghai has collapsed again. It is said that Yuedong will have more than 100 million or more than 80 million sales in 2021, and now it will be gone. After the motivation, and then Yuedong basketball, there may be large and small brands that will disappear in the long river of history in the future.
To be honest, this kind of thing has been seen too much in the past two years, and it is difficult to become a hot topic. Every time it is accompanied by no way to refund, the crowd is angry, every time it is a black-hearted boss who has no credibility at all, every time it is gone, as for how to solve it in the end, no one knows, anyway, it is quietly as if nothing has happened.
You say that it has an impact on the industry, and it does have an impact, and the most typical thing is that parents are becoming more and more reluctant or afraid to hand over large class bags. If you don't report a large course package, then you will mainly promote a small course package, not to mention that it is in accordance with the policy requirements, that is, it is to push a small course package. Besides, the unit price of the small lesson bag may be higher, and the giveaway will be less, which means that the marketing cost is decreasing. On the other hand, it is nothing more than to be diligent and serve better, otherwise the learning cycle will become shorter, and the stickiness of parents is really not easy to establish.
What else? The days still have to pass, the business still has to go on, if you always keep an eye on those thunderstorms, you can't sleep well at night. What's more, as a business operator, I know best whether my business situation is good or not. Small institutions can't run away for that little money, and institutions with better operating conditions will even applaud, after all, there is one less competitor.
As for consumers' trust in the industry, rest assured, time will dilute everything, just like many operators, the scars forget the pain one after another, so many institutions thunder, except for anxiety from time to time, it seems that nothing is affected.
Don't panic, keep your mind
After this summer, more institutions will withdraw from the industry, and at best, it means that market demand will continue to be released. Therefore, the practices of these thunderous institutions recently are not like the previous ones that look like dead pigs are not afraid of boiling water. But it really put pressure on anyone, and no one can stand it, and the problems that should be solved have to be solved, so now they are all expressing their stance to actively make placements, and the most common thing is to find other institutions to take over the students.
However, many agency operators don't know whether it is because they are introverted by nature, or because they are afraid that it will cause more trouble. Obviously, there is a solution, but it is delayed again and again, and in the end, it will not end well for everyone.
In this case, you know that if your business is healthy, you can't just watch the excitement from the sidelines. After all, the source of life is cash flow, and if you can intervene early, you can avoid unnecessary troubles. At the very least, if you can establish a connection with more peers, leave a contact information and add a WeChat or something. It's okay to forward Mr. Wang's article on institutional transfer and industry analysis, or convey the idea that you want to merge and take over through various forms, and when people really encounter problems, of course, it will be easier to think of you.
On the other hand, the more problems arise in the surrounding institutions, the more you have to show your determination and attitude. Tianjin has recently had a few franchised schools of a chain art brand, which has also attracted a lot of attention, and those institutions that are doing well themselves have of course also been affected.
But what's the panic? What's there to panic about! Not only did he not panic, but he also expanded the campus, and he also learned from art to children's English, and of course there were a series of fanfare actions. What kind of logic is this? You have to prove to consumers that you are excellent and determined, and those institutions that do not do well are their own problems, not the problems of the industry, and not the training courses are born to run away.
Every day it is said that the leftover is king, the leftover is king, it is not just waiting, the leftover is king, you need to continue to prove to the market, if there is only one training institution left in this area, it must be you, you have to have such determination and attitude. Otherwise, you always look like you're stunned and flustered, and you say you're not panicked if your parents are flustered?
Another thing that many people overlook is what parents think. We can digress that in the first half of this year, the business of law firms was generally not very prosperous, especially economic disputes. Why? It's not easy for everyone, we all know that business is not easy to do, what if you win a lawsuit, you still can't get money, so it's better to solve it privately.
Therefore, in the education and training industry, parents also know that the education and training industry is not easy, not to mention that there are various media promoting double reduction. From the perspective of parents, you can't help but send your children to participate in extracurricular training, they actually need you to give them confidence.
Don't rush, plan ahead
To be honest, which industry is closing every day, why education and training institutions can always be on the hot search, in the final analysis, it is because of the problem of advance payment. Since it's a matter of money, you still have to make a fuss about money.
Recently, I have been talking about learning first and paying later, and some places have been holding meetings to do training and promotion. Many people are actually reluctant to accept the study first pay later, even if the competent authorities do not mandate the study first pay later, but many people start to get excited when they hear this statement, in fact, there is no need. If you think rationally and think from the level of the health of the management department, parents and institutions, compared with the difficulty of implementing one lesson and one elimination and fund supervision, it may be the most reasonable way to learn first and pay later.
Of course, I don't mean that you should immediately implement the BNPL pay-later, but you should at least keep your business and budget behaviour based on the amount of money you spend. Don't blindly think about collecting money, collecting money, collecting money, if you don't want to grow, why do you want to collect so many debts in your hands, isn't it impossible to think about it? Therefore, you need to calculate the dynamic matching of your ability to eliminate classes and recruit new students, and formulate your business plan and business goals accordingly.
Even if it takes a certain period of time to spend the tuition you received in advance, don't move what you shouldn't do, and don't spend what you shouldn't spend. If your monthly expenses do not support your operating costs and expected returns, then your business health is in question. Because your actual operating income is not enough to support your operating costs, you can only use the debt of advance receipts to maintain it, which is very dangerous.
If we discuss learning first and pay later in terms of salary, does it mean that all sales commissions and class fees should be gradually transferred to after-school accruals? This also means that if performance commissions and bonuses are paid before the course, they should be included in the operating costs as sales expenses, so as to redefine the operating budget of the institution.
This model is not necessarily acceptable to many people, after all, it has been relying on this advance collection for so many years to survive until now, but it is clear that the negative impact of advance collection is getting bigger and bigger, and every institutional thunderstorm will strengthen the drawbacks and risks of advance collection again and again.
In fact, if your organization has been relying on cash flow from advance collections, it will be very troublesome and unreasonable in terms of consumer protection and business practices.
In fact, if your organization can do this, even if you don't learn now, pay later, you can let customers know about your business model, which will give you more trust and support. The only problem is that it doesn't seem to be so beneficial in the short term to boost admissions, so there's still time for everyone, it's just a matter of whether you can be aware of the problem and start making adjustments accordingly.
So, there's nothing to panic about, do your own thing seriously, it's better than anything else, but don't mix it up.
I am Teacher Wenjie, and I continue to promote the upgrading of the refined operation of education and training (non-discipline) institutions, welcome to join our team of refined operation, and continue to learn about refined operation. Welcome to form a preliminary link with me by signing up for the "Refined Operation Manual of Education and Training Institutions (Non-Disciplines)" and the annual live class.
The "Refined Operation Manual for Education and Training Institutions (Non-Disciplines)" comprehensively sorts out the underlying logic and operation process of the operation of the institutions, and cooperates with the annual live courses to help non-discipline education and training institutions achieve sustainable profitability and predictable growth. Welcome non-academic institution operators to join our refined operation community! For more information, please send a private message: Operation Manual. This is a paid project, don't disturb if you are not sincere!