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Seize the business opportunities of the European Cup! The flag-colored limited sausage is on fire, and fans rush to buy →

author:CCTV Finance

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The 2024 Euro Cup is in full swing. In Germany, beer and sausages are the "watching companions" of many football fans. Some food store operators have seized the opportunity to launch a limited set menu for the European Cup.

Seize the business opportunities of the European Cup! The flag-colored limited sausage is on fire, and fans rush to buy →

A three-color sausage is a limited edition product made by a butcher shop in Bavaria, Germany, especially for the European Cup. Black, red, and yellow are the three colors on the German flag, each representing different tastes. The black part is minced pork with plant-based ingredients, the red part is minced beef, and the yellow part is turkey meat made with cream, turmeric and apricots.

Seize the business opportunities of the European Cup! The flag-colored limited sausage is on fire, and fans rush to buy →

Bobel, a German butcher shop operator: Some people like to eat the middle part, but some people like the left or right part, and everyone can eat what they like.

Seize the business opportunities of the European Cup! The flag-colored limited sausage is on fire, and fans rush to buy →

Bobel and his staff spent four weeks researching the ingredient list, and as soon as the European Cup began, the limited-edition tricolor sausage went on sale and quickly gained word of mouth among customers, not only locals but also fans from around the world. The shop needs to make 150-250 of these sausages a day to satisfy the needs of customers.

Seize the business opportunities of the European Cup! The flag-colored limited sausage is on fire, and fans rush to buy →

At present, the group stage of the European Championship has been completed, and Germany qualified first in the group and will face Denmark in the quarterfinals at 3 a.m. Beijing time on June 30.

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Editor: Dong Lindan

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