Toothpaste is an indispensable oral care product in our daily life, and domestic toothpaste brands occupy an important position in the market. Here are the top 10 domestic toothpaste brands
1. Yunnan Baiyao
Unique formula: Contains the active ingredient of Yunnan Baiyao, which has a significant effect on relieving bleeding, swelling and pain of the gums.
Reliable quality: Strict production standards and quality control to ensure the safety and effectiveness of products.
High brand awareness: It has a wide consumer base and a good reputation in China.
Product diversification: A series of products for different oral problems and needs have been launched to meet the diverse choices of consumers.
Relatively high price: Due to the unique formula and brand influence, the price is slightly higher than some regular toothpastes.
Some consumers may be allergic to the ingredients: Although this is a rare case, there are still individual consumers who may have an allergic reaction to certain ingredients in Yunnan Baiyao toothpaste.
Yunnan Baiyao toothpaste is a well-known product of Yunnan Baiyao Group. As a well-known pharmaceutical company in China, Yunnan Baiyao has applied its expertise in the pharmaceutical field to the production of toothpaste, creating a precedent for functional toothpaste. Its brand image is deeply rooted in the hearts of the people, not only performing well in the domestic market, but also gradually moving towards the international market. Yunnan Baiyao Toothpaste continues to invest in R&D to continuously improve and innovate its products to meet the changing oral care needs of consumers.
2. Black toothpaste
Good cleaning effect: It can effectively remove stains and plaque, and keep teeth white.
Variety of flavors: A variety of fresh and pleasant flavor options are provided, which increases the pleasure of use.
Cost-effective: The price is moderate, and it has a high cost performance while ensuring the quality.
High market share: After years of development, it has a large share in the domestic toothpaste market.
Limited effectiveness for some serious oral problems: For more complex oral conditions, such as deep caries or periodontitis, professional treatment may be required.
Some products are high in fluoride: For children or people who are allergic to fluoride, use with caution.
Black toothpaste is a brand owned by Holly Chemical (Zhongshan) Co., Ltd. and has a long history. The brand has always focused on product development and innovation, and constantly introduces new product series and functions. It has also invested heavily in advertising and marketing, which has led to an increase in brand awareness. In recent years, black toothpaste has been updated and optimized in product packaging and brand image to adapt to changes in the market and consumer needs.
3. Cold sour spirit
Significant anti-allergy effect: Focusing on the anti-allergy area, it is ideal for consumers with sensitive teeth.
Affordable: The price of the product is relatively affordable and suitable for mass consumption.
National brand: As a domestic veteran toothpaste, it has a deep consumer emotional foundation.
Fast product upgrading: Continuously introduce new anti-sensitive technologies and products to meet market demand.
The function is relatively simple: it mainly focuses on the anti-sensitivity function, and its performance is relatively weak in other aspects.
The brand image is more traditional: in terms of brand image and marketing, it is more conservative than some emerging brands.
Cold acid toothpaste is a brand of Chongqing Dengkang Oral Care Products Co., Ltd., and is a leading brand of anti-allergy toothpaste in China. Through in-depth research on the tooth sensitivity of Chinese, it has developed a series of targeted products. While maintaining the core advantages of anti-allergies, Lengshuling is also constantly expanding its product line and trying to enter other oral care fields. In addition, Lengshuling actively participates in public welfare activities and enhances the social image of the brand.
4. Crest
Excellent anti-cavity effect: Fluoride formula can effectively prevent tooth decay and protect dental health.
Brand influence: a world-renowned brand, with extensive advertising and high consumer awareness.
Technological innovation: Continuously introduce new oral care technologies and ingredients to improve product performance.
The product line is rich: covering children's toothpaste, whitening toothpaste, anti-sensitivity toothpaste and other series.
Some products may contain irritating ingredients: for people with sensitive mouths, it may cause discomfort.
High price fluctuations: Prices vary greatly between different channels and promotions, making it difficult for consumers to grasp the best time to buy.
Crest is a toothpaste brand owned by Procter & Gamble, although it is not a purely domestic brand, but it has a wide influence and a high market share in the Chinese market. Crest focuses on cooperation with professional dental institutions to support the development and promotion of products through scientific research. In terms of brand marketing, Crest has attracted a large number of consumers' attention through celebrity endorsements and various advertising campaigns.
5. Pien Tze Huang toothpaste
Unique formula: Infused with Pien Tze Huang ingredients, it has certain effects of clearing fire and detoxifying, reducing swelling and relieving pain, which is helpful for alleviating oral inflammation.
Quality assurance: The production process is strictly controlled, and the product quality is reliable.
National characteristics: As a well-known domestic brand, it carries a certain national culture and tradition.
Relatively small market share: Compared with some mainstream toothpaste brands, the market share needs to be improved.
The function is highly targeted: it is mainly aimed at oral fire and other problems, and the function is relatively simple.
Relying on Pien Tze Huang's brand influence and traditional formula advantages, Pien Tze Huang toothpaste has gradually emerged in the field of oral care. It focuses on product development and innovation, and continuously optimizes product performance to meet the diverse needs of consumers for oral health. In the future, Pien Tze Huang toothpaste is expected to further expand its market share and enhance brand awareness.
6. Chinese toothpaste
Classic brand: With a long history and profound cultural heritage, it is a brand trusted by many consumers.
Affordable: The price of the product is relatively affordable and cost-effective.
Basic care functions well: Able to meet daily cleaning and care needs.
Wide market coverage: It can be easily purchased in major supermarkets and retail stores.
Lack of innovation: Relative lag in product function and formulation innovation.
Brand positioning is not clear enough: In the market competition, the brand positioning and characteristics are not prominent enough.
Chung Hwa Toothpaste used to be the leading brand in China's toothpaste market before it was acquired by Unilever. Despite this, Zhonghua toothpaste still maintains a certain market share and consumer loyalty. In recent years, Zhonghua Toothpaste has made some improvements and attempts in product packaging and marketing, and strives to revive the glory of the brand.
7. Naais
Product innovation: Launched some characteristic toothpaste products, such as nutritional toothpaste.
Novel packaging design: Attractive packaging design that can attract the attention of consumers on the shelf.
Affordable: It has a certain price competitiveness.
Strong enterprise strength: The strong strength of Naaisi Group in the field of daily chemicals provides support for the research and development and promotion of toothpaste products.
Relatively low brand awareness: Compared with some established toothpaste brands, the popularity of Naais toothpaste needs to be improved.
Smaller market share: In the highly competitive toothpaste market, the share is relatively limited.
Naais toothpaste is an oral care product of Naais Group. After making remarkable achievements in the field of cleaning products, NAAIS Group entered the toothpaste market. Through continuous marketing and product innovation, Naais toothpaste has gradually gained a firm foothold in the market. In the future, NAESS is expected to further increase its investment in the field of toothpaste to enhance its brand influence and market share.
8. Shuke
Fashion positioning: It has attracted the attention of young consumers with a fashionable and young brand image.
Professional oral care: A series of professional oral care products are provided, such as electric toothbrushes and toothpaste.
E-commerce channel advantages: excellent performance on e-commerce platforms, convenient for consumers to buy.
Focus on user experience: Continuously improve the taste and use of products.
Insufficient coverage of offline channels: Compared with some traditional brands, offline sales outlets are relatively few.
The brand history is relatively short: in terms of market accumulation and consumer trust, there is still a certain gap compared with the established brands.
Shuke is an oral care brand under Guangzhou Weimeizi Industrial Co., Ltd., which has developed rapidly since its establishment. Shuke pays attention to brand marketing and promotion, and enhances brand awareness through cooperation with celebrities and sponsorship activities. Shuke actively expands offline channels and strengthens cooperation with retailers to expand market coverage.
9. Six Essentials
Traditional Chinese medicine ingredients: Some products are added with traditional Chinese medicine ingredients, which have certain health care effects.
Unique taste: Having a unique taste brings a different experience to consumers.
Affordable: cost-effective, suitable for mass consumption.
Brand heritage: It has a certain brand history and cultural heritage.
Lack of marketing: There is relatively little advertising and marketing activities, and brand awareness needs to be improved.
Slow product updates: Slow development and launch of new products, making it difficult to meet the rapidly changing needs of the market.
Liubizhi is a toothpaste brand under Blue Sky Group, featuring traditional Chinese medicine toothpaste. In recent years, on the basis of maintaining its traditional advantages, Liubizhi has also made efforts to upgrade its brand and innovate its products to meet the oral care needs of modern consumers.
10. Double-sided needle
Chinese herbal ingredients: Some products contain Chinese herbal ingredients, which have certain anti-inflammatory, pain-relieving and other effects.
Affordable: The product pricing is relatively affordable and cost-effective.
Local brand advantage: As a domestic old brand, it has high consumer loyalty in some regions.
Insufficient branding: Relatively weak in marketing and brand image building.
Slow product innovation: Relative lag in the development of new features and formulations.
Double-sided needle toothpaste is a product of Liuzhou Double-sided Needle Co., Ltd., which was once a well-known brand in China's toothpaste industry. In recent years, Double-sided Needle has been striving to improve product quality and innovation capabilities to adapt to market changes and consumer needs.
The above content is for reference only, I hope it will be helpful to you. When choosing a toothpaste, you can consider factors such as your oral condition, personal preferences, and budget.