In April this year, Range Rover Land officially debuted in China, and Tim Yip, the Academy Award-winning art director, created an installation art inspired by "A Thousand Miles of Rivers and Mountains", using dedicated art installations, modern design language and materials to fully demonstrate a series of unique experiences of Range Rover's neo-modern luxury.
After two months, Range Rover Land landed in the Guangdong-Hong Kong-Macao Greater Bay Area for the first time, once again showcasing the British heritage of the Range Rover brand to consumers in an all-round way. Brother Yu also went to Pengcheng, Shenzhen, to experience the enjoyment of life in the mountains and clouds with Range Rover owners, as well as to experience the full range of Range Rover and SV family products up close.
What is Range Rover Realm?
This year marks the third year that Jaguar Land Rover has unveiled its global strategy to reshape the future, as well as the first year of rebranding. Under the new strategy, Range Rover has also developed from a model to an independent brand.
In the global auto market, the Range Rover brand has a pivotal position, especially in the Chinese market, and has maintained the first sales volume of luxury SUVs of more than 1.5 million yuan for more than ten consecutive months. It can be said that many Chinese high-net-worth individuals can't get around a Range Rover. Among these high-net-worth individuals, Jaguar Land Rover found that Range Rover owners have a high demand for independence in private spaces and tonality in line with the brand.
To meet the needs of its customers, Jaguar Land Rover has created a unique "New Modern Luxury" lifestyle, delivering a unique brand story and unique experience to its valued customers through a new brand standard and a range of the purest luxury lifestyles. The Range Rover Realm not only showcases the history and design philosophy of the Range Rover brand, but also provides a platform for users to engage with the brand in depth.
Range Rover Realm is a global brand experience platform with a "private invite" approach, and Randolph is also invited to visit and experience the British luxury lifestyle. When we are accustomed to the hustle and bustle of live broadcasts, flash mobs and short video marketing in the automotive industry, we will be surprised by the peace and immersion of this Range Rover realm.
Range Rover Realm in the Guangdong-Hong Kong-Macao Greater Bay Area is located at the InterContinental Shenzhen Dameisha Executive Club, one of the world's leading coastal lifestyle art masterpieces. With enough artistic staging, the artistic details of the Range Rover can naturally be brought to life. From materials, textures, colours to history, Jaguar Land Rover has taken the design concept of a Range Rover down to every aspect of the hotel's display area.
In Range Rover Realm, guests can also view the rare Tim Yip art collection, taste wine, beauty, home and audio products from Diageo, Helena, Shang Xia and MeridianTM, and even enjoy luxury lifestyles such as sailing, DJI drone photography, golf, yoga, luxury spa and more.
This unique immersive experience is what makes Range Rover Land so appealing to its target audience. There is no need for parameters, let alone benchmarking, and it is enough to talk about art and life along the way, and it is enough to form a love for the Range Rover brand.
What is the appeal of Range Rover aces?
The Range Rover SV and the all-new Range Rover Sport SV Edition One Limited Edition are also the flagship of the Range Rover brand. You know, SV stands for Special Vehicle, which is Range Rover's vehicle customization brand, which is different from other luxury brands' performance car series, in addition to stronger performance, more importantly, its SV Bespoke service can achieve personalized customization of almost all details of the whole car, which is reflected in the new Range Rover SV and the new Range Rover Sport SV Edition One Limited Edition.
Looking at the all-new Range Rover SV up close, the body has no complicated body lines, no blind pursuit of large-size grille, only smooth body paint, hidden door handles, mysterious body seams, and the design concept of less is more throughout. Vertical taillights are placed on either side of the rear and turn signal clusters concealed in the horizontal trim strips to further enhance the car's solid and powerful appearance.
The design of the new Range Rover Sport SV Edition One Limited Edition is more highlighted, with a very low and low-lying body stance, a large number of sporty details are used in the front of the car, such as the engine cover, RANGE ROVER logo, grille edge, front lip, etc. Powered by a twin-turbocharged V8 engine with a maximum power of 635 hp and ejection mode, the new Range Rover Sport SV Edition One Limited Edition accelerates from 0 to 100 km/h in just 3.8 seconds.
The company also test-drove the all-new Range Rover SV, equipped with a 3.0T engine that can output a maximum power of 400 horsepower and a maximum torque of 550 Nm, which is enough to pull a big guy of more than 2.7 tons, and the engine is matched with an 8-speed automatic manual transmission relatively smoothly, without obvious frustration.
The new Range Rover SV's attention to detail is further appreciated by the tranquil cabin environment, with the third-generation Active Noise Cancellation system monitoring and collecting wheel vibrations, tyre noise and engine noise, and the 35 speakers in the car to offset the noise, while the 60mm noise-cancelling speakers on the headrests give the impression of wearing a pair of noise-cancelling headphones.
For consumers, the Range Rover brand represents not only a status symbol, but also the ultimate pursuit of design aesthetics and performance, but also a lifestyle. Through Range Rover Realm, users can not only experience the unique charm of the Range Rover brand, but also further appreciate the new modern luxury of the British brand. In the future, Range Rover Realm will also be available in East and Southwest China, and with the launch of Range Rover Realm in China, it is believed that this trend of new modern luxury will quickly spread to more cities and attract more people who pursue a high quality of life.