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Technology empowers the community economy │ Specialty stores plan to upgrade and expand the capacity of online brand pavilions to help drain traffic

author:Approaching Macau
Technology empowers the community economy │ Specialty stores plan to upgrade and expand the capacity of online brand pavilions to help drain traffic
Technology empowers the community economy │ Specialty stores plan to upgrade and expand the capacity of online brand pavilions to help drain traffic

The launching ceremony of "Specialty Store Upgrade and Expansion".

Co-organised by the Economic and Technological Development Bureau, the Southern District Federation of Industry and Commerce of the Central District of Macao, the Federation of Industry and Commerce of the Northern District of Macao, and the Federation of Industries and Commerce of the Islands of Macau, the launching ceremony of "Upgrading and Expansion of Distinctive Shops" was held yesterday (28 August) at the Iao Hon Market Park, and a total of 72 community merchants were awarded Distinctive Shop Certificates and became a new batch of Distinctive Shops.

The "Distinctive Store Scheme" has been in operation for nearly four years and has received positive support and positive reviews from merchants. In order to support more distinctive small and medium-sized businesses to develop the experience economy, the Economic and Technological Development Bureau (DSEDTB) has collaborated with local chambers of commerce to promote the comprehensive upgrading and expansion of the Distinctive Shops Scheme. Starting from this year, specialty stores must be upgraded to obtain the qualification of "integrity store" to maintain the image of integrity and quality. Recommended by the regional chamber of commerce and reviewed by the Economic Science and Technology Bureau, the number of specialty stores has expanded to 268 so far, covering all districts of Macao and outlying islands.

After four years of deep cultivation of specialty stores, the exposure has been significantly improved

In his speech, Dai Jianye, Director of the Economic and Technological Bureau, said that in 2020, the Economic and Technological Bureau cooperated with regional chambers of commerce to launch the "Specialty Store Program", and after four years of in-depth promotion, the popularity and online exposure of distinctive stores have been significantly improved, and the average monthly exposure of stores in "Dianping" has increased nearly sixfold compared with before the entry of distinctive stores. The "Distinctive Store Brand" has gradually become a bright business card for the promotion of Macao's special delicacies and products.

Technology empowers the community economy │ Specialty stores plan to upgrade and expand the capacity of online brand pavilions to help drain traffic

This year, the Central Government has introduced a number of measures to benefit Macao, including an increase in the number of cities for individual visit from the Mainland, the "group entry and group exit" and the increase in duty-free quotas, which have continued to enhance the attractiveness of Mainland visitors to Macao. It is hoped that the industry can seize the opportunity, make good use of various measures to benefit Macao, actively give full play to its own unique advantages, continuously improve the quality of products and services, innovate and change, enhance competitiveness, and expand customer sources and business opportunities.

Technology empowers the community economy │ Specialty stores plan to upgrade and expand the capacity of online brand pavilions to help drain traffic
Technology empowers the community economy │ Specialty stores plan to upgrade and expand the capacity of online brand pavilions to help drain traffic
Technology empowers the community economy │ Specialty stores plan to upgrade and expand the capacity of online brand pavilions to help drain traffic

The Secretary for Economic and Technological Affairs, Mr Tai Kin-yip, presented the Specialty Store Certificate to the tenant

The "Specialty Store Brand Pavilion" was launched to strengthen the effect of publicity and drainage

In conjunction with the upgrading and expansion of specialty stores, Dianping's "Specialty Store Brand Pavilion" was also launched yesterday (28th). The "Specialty Store Brand Pavilion" page provides an exclusive display area for specialty store brands, which brings together various comprehensive information such as store information, various group purchase discounts, food expert strategies, and limited-time red envelope lottery of specialty stores, which will further strengthen the online publicity and drainage effect of specialty stores.

Technology empowers the community economy │ Specialty stores plan to upgrade and expand the capacity of online brand pavilions to help drain traffic

Ma Jianzhang, chairman of the North District Federation of Industry and Commerce of Macao, introduced the characteristic stores of the North District

Technology empowers the community economy │ Specialty stores plan to upgrade and expand the capacity of online brand pavilions to help drain traffic

Hu Yupei, Chairman of the Federation of Industry and Commerce of the Southern District of Macao, introduced the special stores of the Central and Southern District

Technology empowers the community economy │ Specialty stores plan to upgrade and expand the capacity of online brand pavilions to help drain traffic

Ruan Ruohua, chairman of the Macau Outlying Islands Federation of Industry and Commerce, introduced the special shops in the outlying islands area

Technology empowers the community economy │ Specialty stores plan to upgrade and expand the capacity of online brand pavilions to help drain traffic

Dianping representative introduces the "Specialty Store Brand Pavilion"

Join hands with the industry to attract customers to the district and promote consumption

In the future, the DST will continue to promote the community economy, take multiple measures to support the upgrading and transformation of small and medium-sized enterprises, and optimize the business environment, hoping to attract more people to consume in the district and inject new impetus into economic development with the cooperation of the government, chambers of commerce and merchants.

Technology empowers the community economy │ Specialty stores plan to upgrade and expand the capacity of online brand pavilions to help drain traffic

Press kits, videos and photo sources: Economic and Technological Development Bureau

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