In the price war of domestic new energy vehicles, not only the fierce competition between domestic car brands, but now this "war" has also burned to BBA, BMW, Mercedes-Benz, and Audi, which have always "watched the fire from the other side". According to the data of major sales platforms, the sales prices of many Mercedes-Benz models have been significantly reduced compared with the original guide price, and the price reduction is generally about 40%, and some models have even dropped by more than 100,000 yuan. This phenomenon is undoubtedly a direct result of the all-out offensive of domestic cars in the domestic market. Next, let's analyze a few typical models in detail.
ZEEKR 001, this car introduces the concept of a racing wheel in its design, with a good grip and a moderate size. The rear is equipped with a full LCD instrument cluster and a 15.05-inch 2.5K floating central control screen, as well as a built-in Qualcomm 8295 chip, which has significantly improved the overall intelligence level and reached the mainstream level of the industry. The new ZEEKR 001 is also equipped with an AR-HUD head-up display system, which adds convenience and fun to driving.
The basic configuration of ZEEKR 001 is already quite luxurious, including the electric suction door of the whole car, the electric trunk, the keyless entry of the whole car, and the adaptive high and low beams. What's more worth mentioning is that ZEEKR has launched free charging rights with a total value of up to 14,700 yuan and a discount of 1,400 yuan for electric cards, as well as a lottery with a 100% winning rate, which has greatly enhanced its market attractiveness.
Looking at the Model Y, although it is a foreign brand, it also poses a big impact on the traditional fuel vehicle market. The exterior design of the Model Y is delicate and calm, and the headlights are elegant and in line with the aesthetics of young people. THE BODY SIZE IS 4750MM1921MM1624MM, WITH SMOOTH LINES AND A STYLISH AND SPORTY SIDE SHAPE. In addition, the Model Y is equipped with a fixed-ratio gearbox, which can accelerate to 100 km/h in only 3.7 seconds, and the discount in some areas can reach 20,000 yuan.
The Han EV continues to adopt the design language of the EV Dragon Face, with a continuous headlight cluster and blacked-out trims, and two new exterior colors, "Dusk Mountain Purple" and "Silver Glaze White". The Han EV is also equipped with the Yunnan-C intelligent body control system, which adjusts the suspension according to real-time road conditions to provide the best comfort and handling. The maximum discount for the Han EV can reach 30,000 yuan.
As the competition of new energy vehicles shows, the future automobile market will be a battlefield of competition in technology, service and brand power. For consumers, more choices, better products and better experiences are what they care about most. With the iteration of technology and the in-depth development of the market, we have reason to believe that the future new energy vehicle market will be more exciting.