In the era of acceleration, the younger generation, trapped in the "social clock", is eager to connect life and emotions with food, and seek a "new way of relaxation". Recently, Cai Lan's new summer dim sum products were launched, with the new theme of "everyone is the god of food" in summer, and a variety of "high-value" innovative dim sum were launched, which became an eye-catching "C position" when they debuted, allowing diners not only to perceive its exquisite craftsmanship and quality materials at the taste buds, but also to communicate with the food in the tasting, emotional resonance, and truly become the "god of food in life".
New in summer, seasonal dim sum shows its relaxed nature
The tip of the tongue is in full bloom in the middle of summer, and you can enjoy the new flavors of the season. As a dim sum brand that has gained the reputation of diners with creativity, Cai Lan Dim Sum aims at the characteristic consumption scene of "eating dim sum in leisure time", selects characteristic refreshing items in Cantonese cuisine and southern Fujian cuisine, uses seasonal fresh ingredients, improves and evolves its taste and taste, and achieves five major dim sum of crayfish dumplings with sauce, small radish beef salted water corner, passion fruit sea stone flower, whole tomato brisket pot and cold thick coconut herb jelly, bringing consumers a visual taste "symphony".
The new product lineup is full of highlights, and each new product incorporates the exquisite creativity and ingenuity of Cai Lan's dim sum, striving to create a "relaxed and casual" dining experience. Juiced crayfish dumplings, the fresh crayfish with natural cuttlefish juice soaked in thin and tough dumpling skin, you can experience the fresh and sweet juice in one bite; In terms of appearance, it skillfully combines the traditional Guangdong snack saltwater corner with the "cute" small radish shape, and is ingenious with the "fried rice + Oreo crushed" novel potted tableware, and the "plucked radish" like dim sum is interactive and interesting. On the taste. It uses beef, carrots and mushrooms to enhance the freshness, and the salty and juicy filling collides with the crispy skin and taste, interweaving a salty, fragrant and sweet multi-layered taste, taking into account both vision and taste. Leave diners with a lingering aftertaste.
As a representative of Cai Lan's IP catering brand, Cai Lan Dim Sum has always been loved by consumers for its high-quality food and unique cultural charm. Mr. Cai Lan's own love and pursuit of food has always kept the brand innovative and ingenious. This summer new product launch is based on the "God of Food" as the starting point to convey the innovation and ingenuity required for cooking, and at the same time encourage more people to love food, enjoy food, and even experience the fun of making food together.
Creative experience, the embodiment of the culture of the god of food
Quality is king, experience wins. As a key point linking consumers' emotional value and ingenious food, Cai Lan Dim Sum sincerely designed a number of interesting and interactive activities to write the expression of trendy food culture. It is understood that in order to allow more consumers who love food to gather and have fun, Cai Lan Dim Sum invites diners to participate in the "online + offline" heart check-in activity, so that more consumers can deeply participate in the "God of Food Culture" advocated by Cai Lan Dim Sum, and be a "food creative" in life in the warm summer.
"Everyone is a god of food", what to eat and how to eat? Each diner has exclusive "taste bud control". Before the launch, Cai Lan Dim Sum officially launched the "Folk Food God Collection Order" activity, inviting diners to vote for dim sum creativity and create new summer dim sum. After the new products were launched, the brand also matched interesting offline store activities and a variety of peripheral products, making "eating dim sum a fun thing".
Among them, the "God of Food Pump" activity has attracted much attention since June 21, and by participating in the fun "card drawing game", 3 cards can be drawn each time, and diners who successfully draw new ingredients can get a limited edition of the God of Food refrigerator magnet blind bag, adding a different kind of coolness and fun to summer.
At the same time, the brand has also launched an exclusive apron for the God of Food with limited peripherals, and customers can purchase new summer products at a discount, cleverly linking the new culture of "food + creativity". A series of visible, touchable, and edible God of Food-themed activities have transformed the "one-way voice" publicity of individual brands into a "two-way rush" between Cai Lan Dim Sum and diners. Go to a "Covenant of the God of Food" to embrace the slow life and enter the world of food in the middle of summer.
Relax life, look for slow refinement in the fast food era
In the era of fast food, the "slow economy" towards humanistic care has once become a hot spot for consumption, and consumers no longer blindly pay attention to the immediate value, but deliberately slow down the pace of life, enjoy long-term spiritual pleasure and relaxation, and advocate a comfortable and leisurely "slow life". "Slow" has become a "new luxury" against the backdrop of "fast", and it has also become a "new refinement" prevailing among the younger generation.
Cai Lan Dim Sum has always paid attention to the core emotional demands of today's consumers, and is well aware of the importance of "relaxation" and "social connection" for modern urbanites. Therefore, based on the concept of "no food from time to time", the brand is committed to bringing customers a unique dim sum and fun dining experience that blends traditional and innovative elements of Cantonese cuisine.
In this new event, Cai Lan Dim Sum conveys the three brand concepts of "Natural, Comfortable and Humanistic", where customers can feel life in a slow-paced atmosphere full of natural elements and get a sense of physical relaxation; You can explore the countless possibilities of the food world at will, and get the comfort and satisfaction of the experience; In the rich cultural connotation and humanistic spirit, we can obtain an inner abundance and recognition of the brand.
In the future, Cai Lan Dim Sum will continue to innovate, not only to bring creative dim sum to customers, but also to create a good place where you can "steal half a day's leisure" in the busy city life.