The rain hits the fragrance of cinnamon and bamboo, and promotes cultural tourism. On the morning of June 29, the Propaganda Department of the Xian'an District Party Committee and the District Bureau of Culture and Tourism specially invited Beijing Jiamuqing, Yu Xiaojian, President of the Tourism Planning and Design Institute, and Huang Yichuan, a national first-class director, to Xian'an to investigate the promotion of cultural tourism, and held a symposium to study how to implant osmanthus and strive to start the red cultural business card.
Braving the drizzle, the research team boarded the osmanthus and bamboo museum in Qianshan Park, saw the green bamboo and green osmanthus splashing ink all over the mountain, and talked carefully with the staff to understand the development of the primary, secondary and tertiary industries of osmanthus and bamboo; In the former residence of He Gongwei in Osmanthus Town, I learned about the revolutionary life of the young model He Gongwei who "saved justice for heaven and earth, for the whole personality of the individual, sacrificed his life for righteousness, and took righteousness at the right time"; In the osmanthus source, I saw the osmanthus forest with 576 century-old osmanthus trees, and sighed that Xian'an, which has 90% (2,200) of the country's ancient osmanthus, is a veritable hometown of osmanthus; Subsequently, the research team visited the Municipal Intangible Cultural Heritage Museum, the Northern Expedition Memorial Hall of Tingsiqiao Town, the Qian Ying Memorial Hall, and the former site of cultural celebrities in Xiangyanghu Town to gain an in-depth understanding of the red historical culture and green resource elements.
"There are 100-year-old Liujiaqiao, 100-year-old osmanthus flowers, and 100-year-old hero He Gongwei, but there are shortcomings such as stories but no IP, products without industries, resources and no brands." Dong Guobing, Secretary of the Party Committee of Guihua Town, said that in the next step, Guihua Town will shoulder the responsibility of building "Ancient Guiyuan Township", play the cultural card, and take the road of cultural tourism.
The research team believes that with the development of society, the development of cultural tourism has broad prospects. Xian'an has far-reaching ancient cultures such as moon worship, as well as excellent regional cultures such as osmanthus, Nanzhu, tea, hot springs, bridges, etc., as well as the Northern Expedition culture that shocked China and foreign countries.
Jiao Hanxiong, member of the Standing Committee of the Xian'an District Party Committee and Minister of Propaganda, participated in the accompaniment all the way, expressing his full support for the Beijing expert team to promote Xian'an's red and green cultural resources through art, build an intangible cultural heritage brand, activate cultural LP, and promote the high-quality development of cultural tourism and economy. (Hu Jianfang)
Editor: Fang Bijun