The rain in June did not stop the employees of Bank of Ningbo Hangzhou Branch from carrying out financial education. Under the organization and advocacy of Zhejiang Banking Association, more than 1,300 employees of the branch participated in the activity of "Ten Thousand Miles of Financial Literacy". Employees go into communities, campuses, villages, enterprises, and institutions to spread positive financial energy to consumers and defend their money bags with financial knowledge by holding missionary churches, public welfare salons, consumer protection lectures and other activities.
Some are lost, and "drip irrigation" is carried out for key groups. In the 2024 "Ten Thousand Miles to Popularize Financial Knowledge" activity, the branch will focus on four types of personnel: "old (elderly), young (students), new (new Hangzhou migrant workers), and management (enterprise management and small business owners)", and each sub-branch will compete to carry out publicity and education activities. For example, the Chengdong Branch walked into the Kaixuan Street Elderly Choir and the Dajiangdong Branch invited village and town retirees to carry out propaganda and education activities for the elderly; Qiantang Sub-branch walked into Pengbo Primary School and Jiubao Sub-branch walked into Hangzhou Conservatory of Music to bring financial knowledge to students; Chengdong Sub-branch and Zhejiang Provincial Human Resources Association jointly held a series of inspection and exchange activities of "Entering Famous Enterprises in Zhejiang", revealing the risk of illegal "agency rights protection" with member units as the publicity object.
Expand the coverage of financial education in various forms to achieve "flooding" of propaganda and education. After launching several anti-fraud propaganda and prevention short films with the West Lake Public Security Bureau in 2023, the branch recently created "Flowers: Anti-Fraud", completing the initial construction of the branch's financial propaganda and education drama library. Through the use of witty and exaggerated plots and interesting interpretations, the audience can learn from laughter and think after watching, and turn financial education into a thing that the public likes to see.
In addition, on June 28, the branch and the Xiaoshan Public Security Bureau jointly held a live broadcast of financial publicity and prevention knowledge, which was attended by more than 100,000 people and received an enthusiastic response.
In June 2024, Bank of Ningbo Hangzhou Branch carried out a total of 127 online and offline activities, with the participation of all branch and sub-branch presidents, reaching more than 300,000 people, while expanding the coverage of financial education, ensuring the effectiveness of propaganda and education, and effectively enhancing the sense of gain of financial consumers.