The light of knowledge makes every step forward more confident. Since its launch in 2013, the "7.8 National Insurance Public Publicity Day" has entered its twelfth year and has become an important cultural node in the industry for the public to learn insurance knowledge and enhance their awareness of financial risk prevention.
On July 8th, on this special day, Oriental Net, together with Chinese Life Insurance Shanghai Branch and Chinese Life Property Insurance Shanghai Branch, actively responded to the call of the Shanghai Insurance Association, and carefully planned and successfully held a multi-dimensional deepening insurance understanding "Financial Knowledge Science Exhibition: Shanghai Community Public Welfare Tour" activity at the Nanjing East Road Community Cultural Activity Center in Huangpu District. This event is not only a warm celebration of the "7.8 National Insurance Public Publicity Day", but also an in-depth practice and exploration of the popularization of financial knowledge, the improvement of residents' financial literacy and the construction of community harmony.
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Deeply integrated into the community Financial literacy is at your fingertips
The "Financial Knowledge Science Exhibition: Shanghai Community Public Welfare Tour" is a feast of financial knowledge that is deeply integrated into the community and close to people's livelihood. It cleverly transforms the obscurity of traditional insurance knowledge into vivid and interesting life scenarios, so that financial knowledge is no longer out of reach, but a part that residents can talk about and learn.
At the event site, every corner was filled with the light of knowledge. Among them, the well-arranged insurance knowledge animation exhibition has become a major highlight. Through the fun form of animation, the complex insurance knowledge becomes easy to understand, attracting residents to stop and watch.
In the interactive game experience area, the sparks of wisdom of tradition and modernity collide vividly. The financial knowledge quiz station integrates financial knowledge into daily life situations in a relaxed and pleasant form of questions and answers, so that residents can increase their knowledge in the midst of challenges; In the process of making lacquer fans and intangible cultural heritage sachets, residents not only feel the charm of traditional culture, but also invisibly deepen their understanding of the importance of financial security and financial planning. Interactive links such as pot throwing games are even more entertaining and educational, allowing residents to enjoy the fun of the game while improving their sensitivity and ability to cope with financial risk prevention.
In addition, on the day of the event, Chinese Life Insurance Shanghai Branch and Chinese Life Property Insurance Shanghai Branch also set up publicity points in the community. Through the establishment of consultation desks, the distribution of promotional materials, the holding of knowledge lectures and other forms, the basic knowledge and important role of insurance and how to choose the right insurance products according to their own needs were explained to the community residents in simple terms.
Chinese Life Property & Casualty Insurance Shanghai Branch popularized financial knowledge such as the eight rights and interests of financial consumers, personal information protection, anti-money laundering and anti-illegal fundraising to everyone through the distribution of public welfare science leaflets, online quizzes and interactive games for community residents, strengthened the ability to identify and prevent misleading insurance sales and false and illegal advertisements, enhanced risk awareness, vigilance against "high-yield and high-return investment", and always guarded their money bags. In the face of the new citizen group of migrant workers, the basic knowledge of inclusive insurance such as accident insurance and medical insurance has been popularized, and the understanding of financial and insurance knowledge of new citizens has been continuously improved, which has further narrowed the distance between consumers and insurance practitioners.
The whole event is not only a feast of vision and knowledge, but also a journey of spiritual touch and growth. It makes financial knowledge no longer limited to books and classrooms, but truly enters thousands of households, becomes a bridge connecting communities and serving people's livelihood, and contributes to the construction of a more harmonious and rational financial consumption environment.
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Lectures on pension financial knowledge to build a pension security system
Aging is a major trend of global population development and a major challenge to the social development of the mainland. Relying on its profound industry experience and professional capabilities, Chinese Life Insurance Shanghai Branch brought a rich lecture on pension financial knowledge to community residents.
Zhao Chuanquan, a professional lecturer of Chinese Life Shanghai Branch, gave an in-depth interpretation of the national pension insurance policy and personal pension system, helping community residents fully understand the national pension security system and enhance their trust and participation in the pension policy. Through a detailed interpretation of the policy, residents can clarify their rights and obligations in the old-age security and fully prepare for the future old-age life.
The professional lecturer not only explained the basic knowledge of finance, but also focused on the basic principles of investment and financial management, real financial fraud cases and prevention skills, so as to help residents improve their financial literacy and risk prevention ability. Through vivid case sharing and interactive Q&A, residents can more intuitively understand the harmfulness of financial risks, learn to identify and prevent various financial frauds, and protect their "money bags".
In fact, this activity is also an important practice of Chinese Life in the process of building a multi-level old-age security system, aiming to promote the diversified and professional development of old-age services and meet the yearning and pursuit of a better life for the elderly.
China has entered the stage of "deep aging". According to statistics, by the end of 2023, the number of people aged 60 and above in the country will reach 297 million, accounting for 21.1% of the national population. The proportion of the population aged 65 and over also exceeds 15%, indicating the acceleration of the aging rate. It is estimated that by 2050, the elderly population will account for more than one-third of the total population, and the aging trend is obvious, and the proportion of elderly people aged 80 and above will increase significantly. China's first silver economic policy, the Opinions on Developing the Silver Economy to Enhance the Well-being of the Elderly, was issued by the General Office of the State Council on January 15, 2024. This is the first policy document named after the "silver economy" in the mainland, and it also highlights the urgency and importance of the mainland to deal with the challenge of aging.
Therefore, with the increase in the elderly population, financial products such as pensions and pension insurance will receive more attention. The financial industry will need to continuously innovate product and service models to meet the financial needs of older adults. Chinese Life actively responds to the national strategy and continuously improves the national old-age security system by providing serious illness insurance projects, personal pension business and participating in the construction of a big health and old-age ecology.
As a leader of financial central enterprises, Chinese Life fully demonstrated its sense of social responsibility and mission in this event. By going into the community and getting close to the residents, the popularization of financial knowledge and the combination of old-age security have contributed to the construction of a harmonious society and the promotion of the development of the old-age cause. This kind of active practice of the national pension strategy not only helps to enhance the social image and brand value of the enterprise, but also stimulates the attention and attention of all sectors of society to the pension issue, and jointly promotes the healthy development of the pension industry.
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Unite the forces of all walks of life to draw a new picture of a harmonious community
Since the launch of the series of community charity activities in Shanghai, Dongfang.com has worked closely with insurance companies to explore new paths and methods for the popularization of financial knowledge, and strive to integrate professional financial knowledge into public life in a more vivid and down-to-earth form. As another masterpiece of the community public welfare activities, this activity not only inherited the fine tradition of previous activities, but also carried out in-depth excavation and expansion on the basis of summarizing experience, so as to make the popularization of financial knowledge closer to the actual needs of community residents.
This "Shanghai Community Charity Tour" activity is an important attempt to popularize financial knowledge from the professional circle to the public life. Guided by the needs of residents, the activity not only improved the financial literacy of community residents, but also stimulated the public's interest and attention to financial knowledge in a larger society through further dissemination. In the future, Dongfang.com and insurance companies will continue to deepen the popularization of community financial knowledge, and build the series of community charity activities into a bright business card for the harmonious development of the community.
The successful holding of the Shanghai Community Charity Tour of Dongfang.com not only improved the awareness and trust of community residents in the insurance industry, but also further promoted the popularization of insurance knowledge and the in-depth development of insurance services. In the future, Dongfang.com will continue to join hands with major insurance companies and all walks of life to continuously innovate publicity methods and service models, and promote more popularization of insurance knowledge and better insurance services. At the same time, we will actively respond to social challenges such as the aging of the population, explore more diversified and personalized insurance products and services, and provide more comprehensive and powerful guarantees for the people's better life.
After the event, community residents generally reported that by participating in this activity, they have a more comprehensive understanding of financial knowledge, and have a clearer plan for personal financial planning and retirement life. This activity not only brought tangible knowledge benefits to the community residents, but also contributed to the construction of a smart, healthy and harmonious community life.
Looking at the smiles on everyone's faces and listening to the sincere thanks, we know that this event is not only a feast of knowledge, but also a touch of the heart. It makes us feel the warmth and strength of the community, and it also makes the relationship between neighbors closer and more harmonious.
In the days to come, we hope to continue to move forward hand in hand and bring more warmth and change to the community with more love and action. Let this positive energy blow like a spring breeze in every corner of the community, so that every resident can feel the beauty and hope of life, and let everyone move forward with more confidence!
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