Set up a volunteer service team to promote the "Eight Walks of Medical Insurance Publicity";
Go into the community and hold an offline nutrition science popularization tour of "Listening to Famous Doctors and Talking about Immunity";
Publicize financial and insurance knowledge to help the public establish a correct view of financial consumption;
Set up a variety of fun mini-games to promote the new concept of consumer protection in an entertaining and educational way;
Went deep into rural areas and held a number of mental health lectures for the elderly.
Recently, under the guidance of the State Administration of Financial Supervision and Administration and sponsored by the Insurance Association of China, the theme activity of "7.8 National Insurance Public Publicity Day" was launched. As the "head goose" of life insurance, Chinese Life Insurance Co., Ltd. (hereinafter referred to as "Chinese Life Insurance Company") has launched various wonderful public publicity activities nationwide around the theme of "Insurance, Make Every Step More Confident".
Institutions at all levels in the whole system of Chinese Life Insurance Company have actively carried out the "five entry insurance" activities in combination with the key areas of people's livelihood services of relevant local government functional departments, penetrated into the grassroots and front-line people, popularized the concept of finance and insurance face-to-face, and enhanced the people's sense of happiness, gain and security with the good service of "simplicity, quality and warmth".
In Jiangsu, Chinese Life Insurance Nanjing Branch set up a "China Life Volunteer" service team to continue to promote the "Eight Walks in Medical Insurance Publicity" and deeply participate in the grid construction of the "15-minute medical insurance service circle". The company went into the community to hold a long-term care insurance theme publicity month and an offline nutrition science popularization activity of "listening to famous doctors and talking about immunity". Suqian Branch held the first Community Neighborhood Festival of 2024 Chinese Life "Happy Suqian Colorful Community", stationed in each community to provide services and create a "15-minute insurance service circle" to provide citizens with a warm and touchable insurance experience. The staff went into the community, focusing on the common concerns of people's life, consumption, fraud prevention and other issues, starting from the bits and pieces, to better practice "zero-distance service" and explore a sustainable "happiness code".
Nanjing Branch "Listen to Famous Doctors Talk About Immunity" offline nutrition science popularization
In Zhejiang, the Zhejiang Branch of Chinese Life Insurance actively carried out financial publicity activities in the countryside and "entering schools". Through the "Red Cross Love and Fraternity One-Day Donation" activity platform in Wangjiafeng Village, Shaoxing Branch carried out the prevention of illegal fundraising, anti-money laundering and financial and insurance knowledge publicity, and helped villagers establish a correct concept of financial consumption. The lecture covers the basic concepts, types, functions and importance of insurance in daily life, and focuses on financial fraud, insurance claims, consumer insurance and other financial and insurance knowledge and campus traffic safety knowledge, so that students have a preliminary understanding of insurance in a relaxed and happy atmosphere.
Ruian Branch Company went to Gaolou Town Primary School to hold an insurance publicity lecture
Huzhou Branch carried out 7.8 outdoor market activities
In Guangdong, under the guidance of the Guangdong Supervision Bureau of the State Administration of Financial Supervision and Administration, sponsored by the Guangdong Insurance Industry Association, and co-organized by Chinese Life Insurance Guangdong Branch and Guangzhou Branch, the 2024 "7·8 National Insurance Public Publicity Day" theme event was successfully held. The Guangzhou branch built a special booth of China Life and set up a variety of interesting mini-games to promote insurance knowledge to the masses in an entertaining and educational way, convey the concept of consumer rights protection, and enhance risk awareness. At the same time, the Guangdong branch continued to carry out the "five entry of insurance" activity, actively provided customers with insurance consulting services, popularized insurance knowledge and risk reminders for key groups in a targeted manner, explained insurance fraud and illegal fundraising in combination with real cases, and guided consumers to establish a correct insurance concept and financial consumption concept. Foshan Branch went into the community to popularize insurance knowledge for the elderly, and carried out children's holiday insurance and women's "two cancers" insurance gift activities; Dongguan Branch carried out activities such as the general manager's reception day, consumer protection knowledge prize quiz, insurance service consultation and other activities in the company's business hall, and deeply understood customer needs, reminded customers to prevent illegal financial activities, and established a correct concept of investment and financial management by receiving people's visits, answering people's doubts, and solving people's worries; Zhongshan Branch went into the countryside to carry out mental health lectures for the elderly in rural areas, and warmed the silver-haired group with practical actions.
Guangzhou Branch Financial Literacy Promotion "Consumer Protection Bus"
Zhongshan Branch carried out the "Insurance Five Entry" activity
In addition, Chinese Life Insurance Company actively organized and participated in publicity activities such as the "78 Strive to Move Forward" insurance public welfare walking activity, the "My Insurance Life" series of short video exhibitions and live broadcasts on the theme of "Promoting High-quality Development and Building a Financial Power", giving full play to the institutional advantages and team advantages of the extensive network radiation, and concentrating on forming a publicity boom.
In the later stage, Chinese Life Insurance Company will continue to adhere to the "people-centered" development thinking, actively do a good job in the "five major articles" of financial work, and take the "7.8 National Insurance Public Publicity Day" activity as an opportunity to tell good insurance stories close to reality, close to the masses and close to life, highlighting the background of the insurance industry for the people.
(Correspondent: Jenny Liu)