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Grassroots frontline | "Four Entrances" of Financial Literacy

2024 is the 75th anniversary of the founding of the People's Republic of China, a key year for achieving the goals and tasks of the 14th Five-Year Plan, and an important year for the 75th anniversary of the establishment of the Chinese Life Division and the reform of the company. In order to thoroughly study, publicize and implement the spirit of the Third Plenary Session of the 20th Central Committee of the Communist Party of China, continue to summarize and tell the good stories of the main force and ballast stone of large state-owned financial institutions, convey the good voice of singing the economic shock absorber and social stabilizer of the insurance industry, and vividly show the good style of the company's grassroots frontline, we have launched the column "Invest in what you love and live up to your trust", gather the strength to forge ahead, encourage the whole system to lead the industry with heart, affection and strength to firmly anchor the goal of financial power, unswervingly take the road of financial development with Chinese characteristics, and actively participate in the construction of world-class enterprises. Strive to contribute wisdom and strength to the promotion of Chinese-style modernization.

In order to effectively enhance consumers' financial literacy and financial security awareness, and help build a harmonious financial consumption environment, China Guangfa Bank Nanjing Branch, a member of Chinese Life Group, has carried out financial education activities with the theme of "Strengthening Risk Prevention and Warm Financial Services" through multiple channels, forms and levels.

Financial literacy into the enterprise

China Guangfa Bank Nanjing Branch gave full play to the synergistic advantages of insurance and banking, and jointly carried out financial education activities with a number of life insurance and property insurance branches in Jiangsu Province of Chinese Life. Facing the employees of the enterprise, the two sides have an in-depth understanding of the financial knowledge needs of the employees of the enterprise, and the lecturer combines the high-frequency financial service scenarios of daily life, through presentations, seminars and exchanges, etc., to explain to the employees and customers the relevant knowledge of bank wealth management, funds, insurance, trusts and other financial products and the business model, handling channels, and related risks of various financial products, reminding the new citizens to understand their own risk tolerance level, enhance the awareness of risk responsibility, guide the establishment of rational investment concepts, and avoid blind investment.

Grassroots frontline | "Four Entrances" of Financial Literacy

Financial literacy in rural areas

China Guangfa Bank Nanjing Branch went to Yetang Village, Zhangzhu Town, Yixing City, Houmat Village, Licheng Street, Liyang City, Chenggang Town, Xinyi City, Xuzhou City and other villages and towns to carry out financial education activities. It further improves the ability of villagers to identify financial risks, reduces the risk of fraud and loss in financial consumption, and is welcomed by local villagers, especially the elderly.

Grassroots frontline | "Four Entrances" of Financial Literacy

Financial literacy on campus

China Guangfa Bank Nanjing Branch visited local primary schools, middle schools and universities respectively, told the history and patterns of RMB for primary school students, and had an interesting course on traveling with RMB. For middle school students, through on-site lectures, students can truly understand the forms and common methods of telecommunication network financial fraud, and remind middle school students not to disclose their personal information at will; For college students, focusing on topics closely related to college students, such as illegal campus loans and personal credit reporting, it is advocated that they should consume rationally, prevent excessive borrowing, cherish personal credit, and cultivate good financial consumption habits.

Grassroots frontline | "Four Entrances" of Financial Literacy

Financial literacy into the community

China Guangfa Bank Nanjing Branch went to the construction sites around Laomendong, Taipingmen, Peijiaqiao and other communities in Nanjing and Wuxi Xiaomuqiao to carry out financial education activities for the masses, starting from basic financial knowledge, publicizing the eight basic rights of financial consumers through the form of "talking about risks with cases" and other forms that are popular with the public and easy to understand, explaining the social harm caused by various telecommunications frauds and the definition, scope of protection and compensation limit of deposit insurance, and taking the illegal "agency rights protection" that the masses are concerned about as the starting point. Combined with the display of real cases such as news reports and media exposure, the ways and means of various frauds were vividly introduced, and the positive response of the people on the scene was obtained. At the same time, actively carry out the "Silver Age Financial Knowledge Popularization Activity", through the distribution of publicity leaflets, on-site explanations, knowledge quizzes and other forms, combined with the high-frequency financial service scenarios of daily life to popularize relevant financial knowledge to the elderly, prompt the characteristics and methods of various financial fraud, as well as the process and typical cases of fraud, create a strong atmosphere for cracking down on pension fraud, improve the awareness and anti-fraud skills of elderly customers, and effectively improve the awareness and ability of the elderly group to prevent fraud.

Grassroots frontline | "Four Entrances" of Financial Literacy
Grassroots frontline | "Four Entrances" of Financial Literacy

Financial literacy into the business circle

Combined with the characteristics of the surrounding environment, the outlets under the jurisdiction of China Guangfa Bank Nanjing Branch have entered merchants and stations to popularize the "new technologies" and "new models" of illegal financial activities such as high-interest wealth management, virtual currency, illegal fundraising, telecommunication network fraud, illegal financial advertising, bank card fraud and bad online lending to the masses, especially young consumer groups, and carry out in-depth risk warnings for behaviors that infringe on the legitimate rights and interests of financial consumers, and remind young consumers to carefully choose financial consignment products and treat important links such as risk assessment prudently. Enhance the awareness of risk responsibility, consciously stay away from illegal financial activities, curb blind investment impulses and excessive consumption, and effectively improve the financial literacy of young consumers.

Grassroots frontline | "Four Entrances" of Financial Literacy
Grassroots frontline | "Four Entrances" of Financial Literacy

China Guangfa Bank Nanjing Branch will continue to practice the concept of "Finance for the People", earnestly fulfill its social responsibilities, build a strong firewall to protect rights and interests, better safeguard the legitimate rights and interests of financial consumers, and continuously improve the convenience, sense of access and sense of security of financial services for the masses. (Contributed by Chinese Life Hainan Branch)

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