On July 30, a weekly Tuesday, Li Auto officially released the weekly list of car sales as scheduled. However, Ma Lin, assistant vice president of brand and communication at NIO, shouted on Weibo to Li Xiang, CEO of Li Auto, to "stop it", and he believes that the weekly list interferes with the normal operation of the company.
NIO
Ma Lin said on Weibo that the tone of the top management is not to engage in low-level involution. He believes that the weekly list is more or less a bit of a low-level involution, and shouted to Li Xiang: Stop, the current mission of Chinese car companies is to achieve technological breakthroughs through research and development.
Ma Lin Weibo
In another Weibo, Ma Lin also said: Every month, each company will announce the audited delivery volume, this monthly figure can basically reflect the business situation of the car company at that time, which is more effective for users to understand the market situation and help consumption decisions. Everyone has a curiosity mentality, especially understandable. However, the weekly list will interfere with the normal operation of the enterprise.
In fact, recently, a number of NIO executives have publicly expressed their views on the weekly list of car sales. At NIO IN 2024 NIO Innovation and Technology Day, Li Bin, CEO of NIO, said that if NIO achieves the first place, it will never publish a weekly list. He said: "The monthly list is publicly announced by everyone, everyone is a listed company, and the data is audited. Qin Lihong, president of NIO, also said that NIO has never made any form of sales forecast, never released any unaudited weekly lists, and never authorized any other institutions to release weekly lists with NIO's name.
CNMO learned that in the new week's sales list of new power brands, Ideal ranked first with 12,800 units, while NIO entered the top three with 5,400 units, ranking second in the world.