[QMG Qingdao Radio and Television · Huilan Tingtao· September 21]
In the traditional industrial era, lean management maximized the scale and efficiency of production; In the era of artificial intelligence, who can replicate the glory of the past?
On September 20, the "8th Rendanyi Model Leading Forum and the First Zero Distance Excellence Award Ceremony" jointly sponsored by the Business Ecology Alliance (BEA), Gary · Hammer Management Lab (MLab) and Haier Model Institute (HMI) was held in Qingdao.
With the theme of "New Economic Engine: Welcome to the Intelligent Interactive Ecology", this year's forum attracted global management scholars and entrepreneurs such as Gary ·Hammer, founder of MLab Management Lab and visiting professor of London Business School, Stuart · Krina, co-founder of Thinkers50, and Kehan · Klipendorf, founder of Beyond Thinkers Think Tank, gathered in Qingdao to explore the infinite possibilities of organizational management model reform under the wave of artificial intelligence.
Since 2005, when Zhang Ruimin, the founder of Haier and honorary chairman of the board of directors of Haier Group, proposed the integration of people and orders, after 19 years of spring and autumn, it has not only been improved in practice, but also become a vane leading global management innovation. The Rendanheyi Model Leading Forum has been successfully held for 7 sessions, and it has witnessed the evolution of the Rendanheyi model all the way.
This annual management event, for the first time this year, set up and awarded the "Zero Distance Excellence Award" - "Zero Distance with Users", which is one of the core concepts of Rendanhe. It is particularly noteworthy that the core concept of "zero distance" has been expanded and upgraded at this forum.
Zhou Yunjie, Chairman of the Board of Directors and CEO of Haier Group, delivered a keynote speech entitled "Rendanyiyi - A New Engine in the Era of Artificial Intelligence", officially releasing Rendanyi 2.0. From "zero distance" to "zero boundary", Haier has brought a new solution to the transformation needs of thousands of enterprises under the wave of digitalization:
AI has demonstrated capabilities similar to or even more prominent than humans in multiple production scenarios, and has accelerated its penetration into all fields of social development. The engine of the traditional product economy and the platform economy has been unable to generate driving force in the era of artificial intelligence, how to accelerate the deep integration of artificial intelligence and the real economy, how to alleviate the market pain caused by major technological changes, the borderless and integrated ecological economy is the answer.
01
From 1.0 to 2.0, upgrade to a new paradigm
Brian ·Arthur, the founder of complex economics, once said of Haier's human-one-in-one model: "It is a self-organizing intelligence, like a biological organism, that senses, reconfigures, and executes." ”
As he said, Rendanyi has been constantly evolving since the day it was proposed.
At the beginning of its launch in 2005, "people" refers to employees, "single" refers to user value, and "people-single integration" means that employees directly face users, create user value, and realize their own value sharing;
In 2015, Haier upgraded "people" to various stakeholders, "single" to add value to users, and "people-single" to create a win-win situation for all stakeholders on the Haier ecological platform.
In 2023, Zhang Ruimin comprehensively explained the theoretical framework of "Rendanheyi 1.0", focusing on "zero distance", and solving the problem of zero distance between enterprises and users and zero distance between employees and users;
This year, "Rendanyi 2.0" pushes this concept to a new height, builds a flexible and adaptable ecosystem in the context of the era of artificial intelligence, and lays a clear footnote for the "ecological economy" in the era of industrial Internet and artificial intelligence.
In order to meet the real-time and dynamic experience iteration of users, we must not be satisfied with a single product, but must cross the boundaries of industries and industries, interact and co-create with users, collaborate with other enterprises, and create value and share benefits with the ecology as a unit. Therefore, the essence of 1.0 to 2.0 is to achieve "zero boundary" with all parties in the ecosystem on the basis of "zero distance from users", and reshape the traditional economic model and the underlying logic of enterprise management with "unbounded ecology".
Why is ecology unbounded?
In the direction of evolution, we pursue the zero boundary of experience, accelerate the evolution from product experience to scene experience, and create lifelong users;
In terms of evolutionary conditions, we should pursue the zero boundary of ecology, subvert the "bureaucratic industry" after subverting the "bureaucratic enterprise", and build an open and borderless ecosystem;
In terms of evolutionary purpose, we should break the "zero-sum game" and create and share value together, so that all ecological stakeholders can benefit.
In terms of the evolutionary engine, the ecological upgrading of "maximizing the value of human beings" is carried out, so that each ecological party can realize its own value and dignity;
In terms of evolutionary verification, the "butterfly effect" is induced, and exponential growth is achieved through the creation of new species.
With the development of generative artificial intelligence technology, Rendanheyi 2.0 has actually built an intelligent interaction engine model that integrates both sides of supply and demand, and the integrated value closed-loop of value creation and sharing value will bring unprecedented changes to business and industry.·
02
From industry to ecology, forging new engines
When asked how he sees the role of the human-and-one-in-one model in the era of artificial intelligence, Gary ·, founder of MLab Management Lab, was silent:
"Who said robots would replace people? Unless you're treating your employees like robots. While other companies are using AI to monitor whether employees are lazy, Haier is using these technologies to expand the potential of employees. ”
Whether it is "zero distance" or "zero boundary", Rendanyi has always been aimed at maximizing the value of people, and artificial intelligence technology can replace some repetitive and regular work, but people's creativity and emotional communication ability are still irreplaceable. Rendanyi gives full play to these advantages of being a human being, and realizes the common promotion of human value, enterprise value and ecological value.
It is such an open management system that enables Haier to show perfect flexibility in the changing times.
Others pay attention to sales, but Haier is paying attention to lifelong users;
Others are earning foreign exchange through exports, and Haier is creating brands in exports;
Others are paying attention to product income, but Haier is paying attention to ecological income.
Focusing on Rendanyi 2.0, Haier has taken the initiative to build a model and build an ecosystem, taking the lead in driving industrial innovation and exploration.
The three-winged bird is a typical case of Haier's deep cultivation of the smart home track and the empowerment of the industrial ecological brand with "Rendanyi 2.0". In the era of the Internet of Things, users pursue a more convenient and comfortable smart lifestyle, and instead of rolling up the price on a single product, Haier chooses to create a one-stop solution for users' pain points:
When you leave the house, you can remotely control the lights and air conditioning through your mobile phone to ensure the rational use of energy; When you're about to go home, turn on the air conditioner ahead of time to make your home warm and cozy...... At present, Three-winged Bird has linked ecological resources including smart hardware, smart home, designers, etc., so that users can master one machine at all times.
"Personalized scene customization services to create value-added for all parties in the ecosystem" is the main driving force for Haier's new engine, and the same power source has been widely replicated in other tracks:
Kaos, the new engine of the ecological economy, has jointly built an industrial Internet platform for the automotive industry with Chery Automobile, Haixingyun, which brings together 2.4 million car owners and more than 5,000 parts and dealers, interacts with users at zero distance, and evolves from limited configuration options to unlimited ecological co-creation.
Haiyihui, the new engine of the big health ecology, builds a highly collaborative, open and shared intelligent interactive ecosystem, and realizes a high-speed leap from scientific research innovation to clinical application.
Through the integration of Rendan, Haier has creatively completed "win-win" and "value-added". With its innovative layout in the three major tracks of smart housing, big health, and industrial Internet, Haier has built an ecological brand system subdivided in vertical fields such as Three-winged Bird and Yingkang Life.
Not long ago, the 2024 (3rd) Eco-Brand Conference, co-sponsored by the Brand Work Office of Xinhua News Agency, Xinhua Press, Kantar Group, Caijing Magazine, and Saïd Business School of the University of Oxford, released the 2024 Eco-Brand Certification List.
03
From Haier's practice to global demonstration, we will promote new enlightenment
At the beginning of September, the Berlin International Consumer Electronics Exhibition (IFA2024), one of the world's three major electronics exhibitions, was held in Germany, and Haier, which has entered its 40th anniversary, made a stunning appearance.
What is touching is that as the first batch of Chinese home appliance companies to enter the IFA, Haier has developed step by step from a few square meters of exhibition halls, one brand, and one TV product that first got admission tickets 20 years ago to today's 3300 square meters exhibition hall and the collective appearance of four high-end brands. Behind it is the moving story of Haier's insistence on creating a brand independently and relying on the "Rendanheyi" management model to expand its territory in the world——
In 2012, Haier acquired Japan's Sanyo White Electricity, introduced and implemented the integration of personnel and orders, stimulated the enthusiasm and creativity of employees, and helped Sanyo quickly stop losses and make profits in only 8 months.
In 2016, Haier acquired GE Appliances and implemented the Rendanheyi model, which enabled the company to go from years of poor performance to positive growth in less than two years. In the past eight years of mergers and acquisitions, GE Appliances has maintained double-digit growth and become the fastest-growing home appliance company in the United States market.
In 2019, Haier acquired Candy, and the Rendanyi model broke through the barriers between different corporate cultures, helping Candy turn losses into profits in the first year......
There is no doubt that the Rendanyi model has become the underlying logic of Haier's globalization strategy.
Therefore, whether it is Haier's domestic layout or overseas layout, it can achieve "zero distance" and "decentralization" and "disintermediation" in the era of the Internet of Things, and carry out dynamic changes in strategic positioning, organizational structure, and operation processes from the three dimensions of enterprises, employees and users.
In fact, not only Haier's own practice, similar cases are everywhere in the world, and "Rendanyi" has also shined in terms of external empowerment, becoming a new management paradigm recognized by the world, and opening up a new route for management evolution for many multinational enterprises:
ASA Group, a metal packaging company based in the Republic of San Marino, has been operating in 4 countries for 65 years. After a comprehensive understanding and learning of the integration of people and orders, the company launched a new entrepreneurial organization model, and selected three models - logistics small and micro, digital printing small and micro and oil tank chain group to promote the transformation. Two years later, the logistics micro-enterprise has changed from an expense department to a company with a profit margin of more than 10%; Digital printing small and micro enterprises achieved a 120% revenue growth; The tank chain group also achieved an increase of more than 15%;
Founded more than 50 years ago, VAR Group is an Italy provider of digital services and solutions, with activities in cloud services, cybersecurity, industry solutions and other sectors. With the participation and assistance of the Rendanheyi Open Source Research Center, this diversified group composed of multiple entities, multiple cultures, multiple systems and multiple teams began to pilot the transformation, and has initially formed an organizational structure of small and micro enterprises, industry platforms and shared service platforms, realizing the distributed, entrepreneurial and flat organizational model of the project team.
As Dana ·, the founder of quantum management, said, the human-single-in-one model is a seed that can be developed into a new social model. The practice of Rendanyi in different countries has fully proved its strong adaptability and vitality.
Up to now, 14 research centers have been established around the world, and more than 400,000 companies from 75 countries and regions have learned and exchanged this model, of which more than 80,000 companies have begun to replicate.
In the era of intelligent interaction, the global economy needs to grow differently from the past, and Haier's "Rendanheyi 2.0" undoubtedly provides a new methodology and system, "making data more quality, scenarios more valuable, and people more creative".