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When the intangible cultural heritage meets the animation | The mud-shaped stop-motion short drama "Jujube Knows" is online today

author:Sichuan Intangible Cultural Heritage

Legend has it that mount Emei has a treasure cave

There is an untold story in the cave...

Adapted from the short story of the same name

Short drama "Jujube Knows"

Today's wonderful online

World Heritage Narrator

Qin Hao

Invite you to Emei Mountain for treasure hunting

Take you on a mountain climb!

As the first attempt of the "New Cultural Creation Project for World Cultural Heritage", the platinum writer "Squid Who Loves Diving" created a short story "Jujube Knows" for the world cultural heritage of Mount Emei on the occasion of nearly 25th anniversary.

When the intangible cultural heritage meets the animation | The mud-shaped stop-motion short drama "Jujube Knows" is online today

Under the guidance of the Sichuan Provincial Culture and Tourism Information Center and the Emeishan Municipal Bureau of Culture, Sports and Tourism, the drama specially invited Weng Jie, a teacher of the Chinese Academy of Fine Arts, to make a stop-motion animation short film using the method of Sichuan Intangible Cultural Heritage "clay sculpture", and took the Sichuan Emeishan specialty "Cow Horn Jujube" as the story clue, so that the audience could feel the authentic "Sichuan taste".

The show was launched

It has aroused heated discussion among many netizens

When the intangible cultural heritage meets the animation | The mud-shaped stop-motion short drama "Jujube Knows" is online today

One of the highlights of many discussions was this

Our Sichuan Intangible Cultural Heritage "Clay Sculpture"

This is an artistic expression mixed with exquisite craftsmanship

Make the whole animated short film seem sincere~

When the intangible cultural heritage meets the animation | The mud-shaped stop-motion short drama "Jujube Knows" is online today

Clay sculpture is commonly known as "color sculpture", "mud play"

It is an ancient and common folk art

Made from clay, it is kneaded by hand

Or plain or colorful, mostly based on characters and animals

There are many clay sculpture intangible cultural heritage projects in Sichuan, and today I will give you a brief introduction

Representative project of national intangible cultural heritage of Sichuan Province

Clay sculpture (Xu's clay sculpture)

When the intangible cultural heritage meets the animation | The mud-shaped stop-motion short drama "Jujube Knows" is online today

Clay sculptures (Xu's clay sculptures) were produced in Daying County, Sichuan Province, and have been passed down for more than 200 years.

Xu's clay sculpture is mainly based on character statues, and the themes are mainly traditional themes such as myths and legends, historical stories; the expression methods include round carvings, reliefs, single figures, group portraits and other forms; the character modeling is characterized by traditional Chinese paintings, and the clothing and clothing emphasize "Cao Yi out of the water, Wu belt when the wind", the character image is vivid and otherworldly.

When the intangible cultural heritage meets the animation | The mud-shaped stop-motion short drama "Jujube Knows" is online today

"Emperor Wu's Tour"

When the intangible cultural heritage meets the animation | The mud-shaped stop-motion short drama "Jujube Knows" is online today

"TrickSters"

Xu's clay sculpture is constructed using traditional techniques, first drawing and designing (including white drawings, renderings and construction drawings), and then tying frames, building rough blanks, and fine mud. After the white blank is dried, it is repaired, scraped and polished, and the vertical color pattern is made, and the gold is pasted with color, and finally the phase is completed.

The production adopts traditional shapes, costume paintings, gold stickers, and heavy colors of the painters, showing the ancient style and elegance.

When the intangible cultural heritage meets the animation | The mud-shaped stop-motion short drama "Jujube Knows" is online today

Traditional intangible cultural heritage clay sculpture + treasure hunting + Emei Mountain culture

Stop-motion animation ingenuity

Intangible cultural heritage clay sculptures are brilliantly presented

Rub your hands in anticipation!!!

When the intangible cultural heritage meets the animation | The mud-shaped stop-motion short drama "Jujube Knows" is online today

You can watch the "Jujube Know" short drama on Tencent Video, WeChat Video Account, Tencent Weishi, Sina Weibo and other platforms, and you can also watch the short story of the same name on reading platforms such as QQ Reading, the starting point of reading under the Reading Group.

Come on~

Go treasure hunting with Qin Hao

When the intangible cultural heritage meets the animation | The mud-shaped stop-motion short drama "Jujube Knows" is online today