Alibaba in China is a myth, a drastic reform, mankind has since entered the era of e-commerce, after which the entity is miserable, the previous one shop raised three generations, and now the Wang shop rent can be seen everywhere. Who changed that and made the consumers gone forever. The paving is hot. That was the choice of the times, the progress of civilization.
It is said that Ma Yun belongs to aliens, has a unique vision, seizes the opportunity, and is in the case of favorable time and place. Founded Alibaba, harvesting the dividends of the era, the world is grateful for the good convenience brought by e-commerce, first, it brings convenience and speed, second, so that commodity prices reduce costs, and third, commodity prices are more transparent. Since then, the Chinese people love it, and with a little click on the mobile phone, they can choose their favorite products without leaving home. Online shopping data is getting higher and higher, bringing with it a physical door. Physical shops have to be bitter and can't say, and the income that can't make ends meet can only change careers. The next thing we see is the shops that were hot in the past few years, and now they are closing their doors.
The reasons for the situation created by the entity are analysed
1. From ancient times to the present, the way Chinese people do business has satisfied the supply of local goods.
2. There are many physical drawbacks, such as high-cost rent, wool out of the sheep, and the price of customer goods is expensive.
3. The distance is long, and customers choose more experiences based on the principle of proximity.
From the appearance of paper money "Jiaozi" in the Song Dynasty, marking the prosperity of commodity trading, so that now, people seem to have become accustomed to such a simple, considerable trading model, endless. However, once a new concept of conflict appears, it is difficult to be accepted, which has long been deeply rooted in the minds of the Chinese people, which shows that Alibaba at that time in order to be recognized by the world's model, this subversive era of shopping madness cognition, assuming that this shopping model is not recognized, then it will be defined by the world, fraud, fraud. The world will also stick more to the original commodity trade.
Ma Yun's greatness is precisely in this regard, he has successfully made people accept this subverted concept of the past, no longer stuck in their own hands. The beneficial uses brought by the new shopping methods are obvious, since then into the era of e-commerce, this move, Ma Yun has been canonized as a god, he has this strength. Ma Yun's courage to be the first in the world has allowed him to eat the dividends of the times, dominate the top, and have a panoramic view of the mountains. The world worshipped him. Ma Yun can think of passing on his family for a hundred years, which is a high probability of thirty years in the life expectancy of Private Enterprises in China. However, the growing strength of Alibaba has made the Chinese people more convinced of the mythical Ma Yun family.
If the opponent has already harvested the market in his hands, at this time, if he is hard to fight, he can only touch the stone with the egg and not measure up. The only way is to first observe the market to find out the drawbacks and find out the soft spots of the customer. Taking a different path from the opponent has won the hearts of consumers and made the opponent no longer win the hearts of the people. Only then will the situation be turned around.
ByteDance's Vibrato does just that. It is said that we Chinese no innovation, only copy and paste, almost all science and technology are from other countries. And what we can do is move quickly. However, ByteDance started from a small company, without a strong fund to rely on, can only rely on its own refreshing technology. It seems even more difficult to mix in society. If there is a slight accident, the whole army will be destroyed, and it will be difficult to turn over. But he did it, and now his technology is loved by the Chinese people, and foreign countries like it without thinking. This is really a rare sight for us in China in a hundred years.
The reasons why ByteDance can succeed are several advantages.
1. Change the concept of copying technology
2. Abandon the old technology and independently develop new technologies.
3. Consumers are eager for companies to bring new technologies, new experiences.
4. The enlightenment of the market is to enable new companies to stand firm and new technologies to be promoted quickly.
The vibrato brought by ByteDance is refreshing. This very simple app to show yourself to others. Deeply loved by the Chinese people, it has since entered the era of short videos. Originally just to show such a simple application, but it grabbed most of the traffic in the market, the number of active users was 800 million. In the face of this huge data, Douyin of course has to be used by me, developing functions such as shopping, live broadcasting, chatting, and finding a job, which makes users love it even more and can't extricate themselves. The other opponents "Alibaba" faced the phenomenon that had once been sought after, and the people of the past had taken the Yellow Crane to go, and the Yellow Crane Tower was empty here, and they could only have two tears. Ten years ago, no one dared to say that the world belonged to Alibaba, and now who dares to guarantee it. Now Alibaba's internal cold talk in the face of sudden consumers has long been chaotic, and the capital accumulation in recent years has been accumulated. In the face of a strong opponent, you can also breathe, the scenery is no longer The scenery of Alibaba, need to make new decisions in time, Ali also uses a strong fund, extra red-eyed, to make the same app as Douyin, want to replace it. But consumers don't appreciate it. Similar technology, tedious, does not bring novel experience.
We all know that consumers need to constantly move to higher psychological activities to get, a moment of freshness makes consumers get novelty, but the good times are not long, and after a while it will make people tasteless. If you are looking for a novel experience. Once there was a bright staircase, there is no looking back, and it is no longer bright. Like tetris we played as hours, simple stacking games that were really fresh and fun at first. But as soon as a more advanced gaming experience emerges, consumers immediately ignore it. Now the game "Glory of Kings" is more advanced and more explorable. And my childhood Tetris machine was lying motionless under a drawer.
The world is in motion, and no one has been stagnant. For Alibaba, which was once beautiful, it is the dividend pursuit of the times that makes you confused, born of worry, and died of comfort. Enterprises that once vowed to pass on for a hundred years have not been innovative in technology, and the consumer's sense of experience has always stayed in the past. The company is like a pool of stagnant water in previous years, there is no sense of distress, and it is impossible to be defeated in the face of an opponent's new move. Now the market really belongs to the new experience of Douyin short video brought by ByteDance. The love of consumers makes the company firmly at the top of the list. But also can not get carried away, the market is changing, the freshness of consumers will soon pass, the need for a more advanced new experience to get satisfied, once the new technology appears, the scenery will also be eclipsed, not worth mentioning.