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Wang Kefeng, senior vice president of United Automobile, was an executive of Qoros Auto actively or forced to jump ship?

Operator Finance Network Wan Huan Xi / Wen

In recent years, United Automobile has made some moves in the industry, which has also aroused the attention of some car owners, and operator finance will reveal the professional life of Wang Kefeng, the current senior vice president of United Automobile at the time.

Wang Kefeng, senior vice president of United Automobile, was an executive of Qoros Auto actively or forced to jump ship?

Relevant information shows that Wang Kefeng has been honing in the automotive industry for more than 20 years, especially in the field of pure electric special vehicles, Wang Kefeng has accumulated rich experience.

Over the years, Wang Kefeng served as vice president of Beiqi Foton Automobile Research Institute in his early years, later as president of the Engineering Research Institute of Beijing New Energy Automobile Co., Ltd., and then as senior vice president of Qoros Automobile.

In addition, he has led a number of technical projects that he has won awards such as the China Automotive Industry Technology Award.

Around August 2019, Wang Kefeng served as the senior vice president of United Automobile. It is understood that on the eve of his appointment, Wang Kefeng has been promoted to the position of senior vice president and dean of the research institute of Qoros Automobile. However, at that time, in December 2017, Baoneng Group strategically invested in Qoros and obtained 51% of the shares of Qoros Automobile, and then Qoros Automobile lost 6.6 billion yuan from 2014 to 2016, and will still maintain a loss of 1.7 billion yuan in 2017, with a loss of 1.362 billion yuan in the first three months of 2018, and since the start of automobile sales in 2014, it has accumulated a loss of 12.4 billion yuan, which is almost impossible to play.

At that time, Baoneng appointed Li Feng, former member of the Standing Committee of the Party Committee of BAIC Group and president of the New Technology Research Institute of BAIC Group, as executive vice president of Baoneng Automobile and CEO of Qoros Automobile. Nor has it been able to salvage the situation.

Therefore, in 2019, Wang Kefeng turned around and joined United Automobile, and it is difficult to say whether he was forced to leave or took the initiative to leave at that time.

In terms of return to the truth, the interior of Fixed Focus Hezhong Automobile can also be found that it has won many major generals in recent years, for example, when Wang Kefeng was newly appointed as the senior vice president of United Automobile, Zhou Jiang was appointed as the assistant to the president of United Automobile and the executive vice president of the marketing company.

Today, United Motors has a number of generals. Under the leadership of the company's executives, United Automobile has also made eye-catching achievements. Its Nezha car has done a very good job.

Relevant information revealed that United Automobile or will carry out the first IPO in the second half of the year, of course, this is not a foregone conclusion, and the measures at that time still have to depend on the real-time situation.

(Editor-in-Charge: Wan Huanxi)

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