Phoenix Network "Eye of the Storm" produced
Text/Zihan
Core Tips:
On January 22, 2022, Baoneng Automobile held a new car tasting conference, and Yao Zhenhua said that it would launch at least 16 models within 5 years. However, in the official live broadcast, the press conference became a salary negotiation conference, and the comments were all "there is money to do the conference, not to pay the salary."
According to tianyancha data, Baoneng Automobile Group has now become the executor, and the amount involved in the case exceeds 4.2 billion yuan. Qoros Automobile was restricted from high consumption, with 604 pieces of risk information, and the amount involved in the contract dispute was 14.46 million yuan.
Since February last year, Baoneng Automobile has reduced its number from 20,000 to more than 8,000. It has been a year since the unpaid wages storm, and there are still employees who have not received compensation.
In June 2021, Guangzhou Development Zone made a strategic investment of 12 billion yuan to Baoneng New Energy Automobile Group, and Baoneng Automobile also settled in Guangzhou Development Zone, and the official said that the funds will be used for the construction of production bases.
Baoneng Automobile, which was involved in the vortex of wage arrears, land sales and debt, finally showed its face.
On January 22, Baoneng Automobile held a new car tasting meeting in the cultural center where Yao Zhenhua spent 3.7 billion yuan to take over. Yao Zhenhua said that "Baoneng is sprinting to mass production with all its strength", which seems to be full of confidence. It seems to respond to the Fact-Free Car with a blood transfusion of 12 billion yuan six months ago.
However, in the official live broadcast, the press conference became a salary negotiation conference, and the comments were all "there is money to do the conference, not to pay the salary." Passers-by are not optimistic, "Now the new car is for self-amusement, and I think that Baoneng is gone." Dozens of new models are planned to be released, and it is even more accused of "the same tone as Evergrande".
Baoneng Automobile has been exposed to "unpaid wages" for more than a year now, but there are still many employees who have been laid off and owed wages, and have not yet received compensation. Some people even suffer from resume discrimination in interviews for new jobs, and HR bluntly says "don't want treasure to come".
Rumors are rife, dealers said they could not get money, can only mention a few Qoros cars, and "late is gone." 4S shop employees are in arrears of commissions, Qoros old car owners are difficult to find parts for maintenance.
In the face of multiple outstanding issues, Baoneng Automobile chose to be silent. For Baoneng Automobile, which has burned 53 billion, can the new car become a chip against the wind?
Have money to get a new car, no money to pay a salary?
For Baoneng, unpaid wages are already the old yellow calendar.
According to the information of Tianyancha, Baoneng Automobile Group has now become the executor, and the amount involved in the case exceeds 4.2 billion yuan. There are also many disputes such as welfare benefits, loan contracts, transportation contracts, bidding and sale contracts and service contracts. Qoros was restricted from high consumption, with 604 pieces of risk information, and the amount involved in the contract dispute was 14.46 million yuan.
Insiders revealed that in 2020, Baoneng Automobile recruited on a large scale. At that time, there was a strict background check before entering the company, and HR would carefully check the salary flow. Many employees who joined Baoneng Automobile said that "at that time, they felt that the process was very formal", attracting many people in the automotive industry to apply and join.
However, in February 2021, Baoneng Automobile began to implement the last-place elimination system, and 20% of employees in the tail will be "resigned" without compensation.
In March, Baoneng has begun to stop paying the social security provident fund of some employees.
In May, Baoneng Automobile, which originally had a bonus of 14-15 salaries, began to continue to default on performance year-end awards. During the Spring Festival, only beautifully packaged Chinese New Year goods were received.
At this time, the public opinion of Baoneng's unpaid wages has been fermented on the Internet, and employees who can speak out can be found in major forums.
Some netizens who call themselves employees of Baoneng Automobile said that the process of going to work is to wait for money, and the entire company is almost in a state of having nothing to do.
In June 2021, Baoneng Automobile Group received a strategic investment of 12 billion yuan from the Guangzhou Development Zone, but several employees said that the month's salary had not yet been paid.
In July 2021, Baoneng Group was exposed to large-scale layoffs, and the automobile business was laid off from more than 20,000 people a year ago to more than 8,000 people. And it continues to lay off employees at a rate of several hundred people per week, with more than 65% of employees gone. The number of employees of Qoros Automobile has dropped from 2,000 to 800.
From the management to the factory employees, the unpaid social security is counted, ranging from tens of thousands to hundreds of thousands. Most of the employees received were also received in the form of "installments".
In the process of rights protection, a number of Baoneng employees reported that labor arbitration could not solve the problem, because "the company has long had countermeasures". Mandatory transfer to another city.
Even "do not hesitate to negotiate with former employees through litigation, the process is at least half a year to a year, and finally dragged until the company has no money on the account and cannot be executed." ”
Even if you choose to leave your job and then look for a job, you are told by the HR of the interview company that "Baoneng does not want it". To this day, employees whose rights and interests have been infringed are still speaking out on multiple Internet platforms.
In addition to employee salary gaps, there are many chain reactions. The rights and interests of dealer employees and consumers who have already purchased cars have also been infringed.
First of all, Qoros cars are not easy to sell.
There are 4S store employees feedback, "commission is not issued."
The Baoneng automobile terminal adopts the direct operation model, and Qoros dealers are mostly invested and opened for Baoneng Group. When Baoneng Auto owes money to parts suppliers, stores around the world cannot serve car owners, and car owners can only contact the repair shop to repair the car.
Moreover, Qoros has a small amount of cars, expensive maintenance parts, difficult to repair cars, and expensive car repairs.
In addition, the owner also encountered that the car was equipped with a network connection system, which caused problems in the use of the network connection system due to Qoros defaulting on the cost of the network provider.
In short, behind the baoneng debt, a number of unsolvable problems are intertwined and unresolved.
Can real estate cars still be believed?
As the two most well-known "successful" men in real estate car manufacturing, Yao Zhenhua laid out cars 2 years before Xu Jiayin.
In 2016, Yao Zhenhua announced that he had entered the car market. In 2017, Baoneng Automobile, with a registered capital of 1 billion yuan, was established. Subsequently, Baoneng Group acquired Qoros Automobile, which had been losing money for three consecutive years, and spent 6.63 billion yuan to acquire 51% of its equity.
At that time, Yao Zhenhua announced that Baoneng Group would invest 10 billion yuan per year in the research and development of Qoros from 2018 to 2022, and by 2022, it is expected to launch 26 new models. But so far, counting the newly launched press conference, Qoros Auto has only launched the Qoros 6 and Qoros 7.
The automotive bases that Baoneng has laid out in Shenzhen, Xi'an, Guangzhou, Guiyang, Kunming, Kunshan and other places only have "Great Leap Forward" production capacity planning. The combined size of these factories is more than 10 times that of Tesla's Shanghai Gigafactory. When fully completed, it will have a production capacity of up to 3.3 million vehicles, including 2 million new energy production capacity.
Later, Xu Jiayin also made a big leap forward in the layout of production capacity, which led to the automobile industry being full of doubts about the original intention of real estate bosses. Real car or real enclosure? Especially after the real estate financing path was blocked and the cost was high, there was another imagination for car building.
However, compared with Evergrande Automobile, Baoneng has at least sold sales, although sales have shrunk year by year.
In 2018, Qoros sold 63,200 vehicles for the whole year, fell to 22,900 units in 2019, and sold 12,100 units in 2020. According to data, Baoneng Automobile will produce 2344 new cars in 2021 and sell 2083, which is obviously far from the target of 3 million.
The two new cars unveiled at the press conference are the BAO GX5, the first model of Baoneng's luxury new energy brand, and the Qoros 6, a subsidiary of Qoros.
The BAO GX5 can basically be determined to be the first self-developed car previously announced by Baoneng, with the internal code name GX16 and positioned as a B-class pure electric SUV.
The project was originally scheduled to be released in 2021 and start sales. According to Baoneng's official information, the GX16 was originally scheduled to be launched in July 2021, but was postponed to October. It was then revealed that the progress of the GX16 was still stuck in the EP prototype, that is, a prototype with only one shell and still in the design stage.
At that time, some internal employees revealed that the status of GX16 was "basically yellow, because the hard mold has not yet been opened, Baoneng will not give money" And others questioned the moisture of Baoneng Automobile's self-research in GX16 production, "This is a car under the banner of Baoneng, which is actually made by Shanghai Qoros."
In addition to the two cars, at this conference, Baoneng Automobile announced the future planning of the BAO brand.
Launch at least 16 models in 5 years, covering medium and large pure electric SUVs, compact pure electric SUVs, high-end MPVVs, high-performance cars and sports cars, etc., gradually covering the market segment of high-end pure electric vehicles. There are also more than 10 series models such as GX18, GX15, DS05, etc., which are being stepped up in research and development and testing.
Whether these planned models can land is still unknown.
With the "postponement and postponement" of wage arrears and mass production, Baoneng's internal structure is frequently turbulent.
Since 2018, a number of executives from the former BAIC Research Institute and sales companies have joined Baoneng Automobile to be responsible for research and development, brand building and marketing. But a year later, the team was almost extinct. Subsequently, senior executives of Dongfeng Nissan and Nissan-Renault and other companies joined, and after leaving, they ushered in the entry of geely.
In November 2021, Baoneng Automobile announced that James Hope, who has worked for Ford, DaimlerChrysler and GM, and has also served as the global design director of Chery Automobile for many years, has joined the company.
From the "BAIC system" to the "Japanese system" to the "Geely system", Baoneng Automobile is still very short of money under the blessing of many blood changes.
In addition to the introduction of capital, in order to solve the problem of shortage of funds, Baoneng Group has begun to sell assets.
According to public documents, as of the end of September, Baoneng Group had total assets of about 830 billion yuan, about 430 billion yuan after excluding consolidated financial assets and liabilities, including interest-bearing liabilities such as bank loans, trust loans, wealth management products and corporate bonds issued by 192.7 billion yuan, and a balance of 30.8 billion yuan of external guarantees.
Baoneng Automobile's shared car company Linkage Cloud has also begun to sell two second-hand fuel vehicles, the Qoros 3 and Qoros 5 SUVs.
Qoros 3 in about three years sold for more than 30,000, and once landed 170,000 second-hand Qoros 5. It only sells for more than 40,000. There are even some quasi-new cars, such as the Qoros 5, which has less than 30,000 kilometers in 2020, and the price is only more than 50,000.
The eight major asset projects to be disposed of by Baoneng Group are located in Shanghai, Shenzhen and Guangzhou, including Shenzhen Baoneng Center, Old Renovation Project, Qianhai High-quality Project, Logistics Park Asset Package Project, etc., involving commercial properties, land, commercial complexes, old reform and equity of high-quality financial companies.
Tough turnaround
Located 2 kilometers away from the center of Shenzhen Baoneng, is the headquarters of Evergrande Real Estate Group, which has been delisted. With the passage of time, Xu Jiayin's bet on FF has entered the quagmire of mass production, and Evergrande Automobile has no longer the "three-character proverb" of the past.
But in the eyes of Baoneng employees, Evergrande's situation is still good. "We sometimes envy Evergrande, at least we're still paying wages." But soon, in October 2021, Evergrande also broke out of wage arrears. According to reports, Tianjin project employees pay 50% of their salaries, guangzhou and Shanghai base strive to pay 20%, and most employees need to take leave to go home.
Fortunately, the slogan of "three months of big dry" did not expire, and ten days before the Baoneng conference, the first car of Hengchi 5 rolled off the production line. This pure electric A-class SUV, the model of the BMW X1, the launch time is 12 days earlier than the original time, and it is finally close to mass production.
In 2018, Xu Jiayin had just entered the market with a high profile, and within a month of acquiring FF, the market value of Evergrande Health (now renamed Evergrande Automobile) soared by 174%, and the total market value rose by HK$69.38 billion, exceeding 10 times the investment of HK$6.746 billion in FF.
After a good start to the dream of building a car, but there was no good ending. The cumulative total investment in the new energy automobile industry reached 47.4 billion yuan, after which Evergrande Automobile continued to expand in 2021, but the Hengchi series is still a certain distance from the field.
The housing enterprises that have devoted themselves to the car-making business in the torrent of the rapids have seen the new outlet under the torrent of the times, but they are unable to seize the take-off. Today, Yao Zhenhua and Xu Jiayin are still making a final attempt, and the result is unknown.