Shuangyashan, the Spring Festival cultural atmosphere is strong

The Provincial Performing Arts Group walked into the "Colorful Double Duck Mountain" special condolence performance, the Provincial QuQu Art Troupe's cross-talk Baile Club performance, the 2022 New Year National Concert and other wonderful performances for the benefit of the people were staged on the TV screen during the Spring Festival; Leng Juzhen, an outstanding communist party member and first secretary of Xiaonanhe Village, and advanced models such as the Municipal People's Hospital and the frontline anti-epidemic volunteers at the grass-roots level walked into the radio live broadcast room to tell the touching stories of their jobs during the Spring Festival... On January 30th, the city officially launched the "Beautiful and Colorful Shuangyashan Cultural Exhibition and Learning 10 Million" series of activities, which brought wonderful cultural feasts to the people of Shuangyashan during the festival.

　　In order to further meet the spiritual and cultural needs of the general public and create a happy and peaceful Atmosphere for the Spring Festival, the Propaganda Department of the Municipal Party Committee combined with the requirements of epidemic prevention and control, gave full play to the advantages of traditional media and new media such as wide dissemination, large numbers, and fast timeliness, and adopted methods such as "large screen + small screen", "online + offline", "display + learning", etc., and innovatively carried out the series of activities of "Beautiful and Colorful Shuangyashan Cultural Exhibition and Learning 10 Million" during the Spring Festival, fully meeting the spiritual and cultural needs of the general public. Ignite the passion of the whole city to promote transformation and high-quality development.

　　Carry out stage art appreciation for the New Year - variety show screen performance activities. Adopt online live broadcast and screen broadcast and other forms of broadcast shuangyashan city 2022 new year concert, cross-talk baile hui, centennial cultural and artistic performance of the founding of the party, provincial performing arts group into the "colorful shuangyashan" special condolence performance, Longjiang drama "My Village and me" and other rich content and diverse forms of variety shows on television stations, so that the general public can watch wonderful cultural performances for the benefit of the people without leaving their homes.

　　Carry out the outstanding literary works He Xinchun - local literary works network display activities. Organize the city's literary and art workers to create a number of poetry, prose and other literary works praising Shuangyashan, and publish them in Shuangyashan, Shuangyashan, Shuangyashan Radio and Television Station, Shuangyashan Literature and Art Network WeChat public account, colorful Shuangyashan APP, and pocket Shuangyashan APP to produce columns, use literary forms to offer hometowns with deep blessings for the New Year, use delicate words to describe the festive scenes of the New Year festival, wish the hometown prosperity, and celebrate the happiness and well-being of the people.

　　Carry out intangible cultural heritage folk customs to dress up for the New Year - concentrated display of intangible cultural heritage. Deeply excavate and refine the content of the Shuangyashan intangible cultural heritage project, select the Hezhe ethnic Imakan rap, birch bark painting, fishskin painting, Beidahuang printmaking, Manchu whirlwind paper-cutting and other projects, interpret the unique cultural value and historical context of the intangible cultural heritage project, and display the spiritual connotation of the intangible cultural heritage of Shuangyashan from multiple angles.

　　Carry out civilized practice warm new year - advanced typical deeds study and publicity activities. Relying on the New Era Civilization Practice Center (Institute, Station), carry out activities such as "eliminating bad habits and new styles", "festivals and civilized volunteer care and care", and "hometown style civilization with hands" in all counties (districts), townships (streets), and villages (communities), to guide the grass-roots masses to actively participate in civilized practice activities, and cultivate good family style, simple folk style, and civilized village style. At the same time, the media at all levels in the city publicized and reported on the advanced and typical deeds, creating a strong atmosphere of learning from the advanced and celebrating the festival in a civilized manner.

Launched the traditional festival new year - "My New Year's Story" exhibition and broadcast activities. In the Shuangyashan Radio Station, the "My New Year Story" column was launched, inviting Shuangyashan people of different levels and ages to enter the live broadcast room, through the form of dialogue and exchange between the host and the narrator, through the past, present and future, showing the stories of the people around them and the Chinese traditional festival Spring Festival, leading the public to inherit the excellent traditional Chinese culture, carry forward the traditional Chinese virtues, live the Chinese New Year, and do a good job in Chinese.

　　Carry out scientific anti-epidemic degree New Year - network display activities of excellent anti-epidemic literary and artistic works. In the past two years, the vast number of literary and art workers in the city have been selected to "fight the epidemic" with "art", and the literary and artistic works covering music, art, calligraphy, poetry, prose, music art, micro-video and other forms of literary and artistic works created by the city have been selected for centralized display on the network, so as to publicize anti-epidemic knowledge in the form of literature and art, pay tribute to frontline anti-epidemic workers, gather strong synergy, and increase confidence in victory.

　　Carry out mass cultural music new year - excellent mass literary and art group program network exhibition and broadcasting activities. Select the outstanding teams of more than 100 mass literary and art groups in the city, give play to their important role in the prosperity of grass-roots cultural life and the vitality of urban and rural cultural atmosphere, and display and broadcast them on the network after processing and upgrading their carefully arranged literary and artistic programs, so as to build a media display platform, encourage grass-roots "literary and artistic people" to play a leading role, and display more and better the achievements of grass-roots cultural construction in Shuangyashan.

　　Launched the Beautiful New Year of Mountain City Beauty - Shuangyashan City Scenery Network Photography Exhibition. With the theme of "Beautiful and Colorful Mountain City and Many Delicacies", we collect, create and sort out a number of excellent photographic works that reflect the urban development, natural scenery, construction achievements, cultural development and spiritual outlook of cadres and the masses in Shuangyashan in recent years, and display them online in a centralized manner, record them with pictures, send feelings with scenery, and use the lens to praise the development and changes of their hometown and the hard-working and simple people of their hometown.

　　Carry out the Hanmo Books Fragrant Reading New Year - online reading learning activities. Relying on the library's rich reading resources, carry out online reading and learning activities. Focusing on "reading, recommending books, lecturing books, and exhibiting books", through activities such as good book recommendation, code reading, Bo kan recommended reading, and knowledge encyclopedia, we will disseminate reading concepts, expand reading channels, vigorously promote the in-depth development of reading activities for the whole people, and create a strong atmosphere of "books for the Spring Festival".

　　Carry out cultural online classes to enjoy the new year - cloud open class learning activities. Organize the city's experts and counselors of various cultural disciplines and other literary and artistic backbones, take the form of "orders from the people and supply from the cloud", select course counseling methods that the masses like to hear and are easy to learn, and carry out online open courses on literature, calligraphy, art, music, dance, folk art and other cultural counseling, to help the masses with relevant cultural learning needs to learn a variety of cultural counseling courses at home during the festival.

　　Up to now, the municipal series of cultural activities have been carried out more than 30 times on the municipal new media platforms such as shuangyashan tv station news comprehensive channel and public channel, shuangyashan traffic broadcasting, colorful shuangyashan APP, pocket shuangyashan APP, shuangyashan release, shuangyashan radio and television station, netinfo shuangyashan, shuangyashan literature and art network, etc. On the basis of municipal activities, each county and district give full play to their cultural advantages, highlight their regional cultural characteristics, and pay attention to Raohe, micro-see Baoqing, Friendship Online, Jixian Weiyan and other official WeChat public accounts and media APP carried out more than 70 colorful series of activities such as online Spring Festival Gala, cultural online classes, cultural exhibitions, online reading, and cultural appreciation with national characteristics, with more than 40,000 people participating.

Reporters Yang Jun and Li Yingying

Edited by Kwan Young

Reviewed by Min Zhang

Executive Producer Wang Chunying