The Spring Festival of 2022 is officially over, and in the United States on the other side of the ocean, a highly concerned event has just come to an end, that is, the 56th NFL Major League Football Championship, which is often heard of as the "Super Bowl".
For Americans, the Super Bowl is like Chinese the Spring Festival Gala, the influence is huge; but for the game of football, the influence is only concentrated in the United States, to put it in the international perspective, the most concerned is actually advertising.
Just as prime-time advertising at the Spring Festival Gala every year becomes the focus of discussion outside the show, for a period of time before and after the Super Bowl in the United States, major companies will also spend money to shoot various interesting advertisements.
As a car fan, the professor's most concerned is of course the car advertisement.
In this Super Bowl event, only GM Group has invested in the ads of domestic car manufacturers in the United States.
And this time, GM chose to take the "emotional route", but not the feelings of the car, but the feelings of the movie.
Dr. Evil, the classic villain from the comedy film series Ace In the commercial film series, leads a group of his men to occupy GM headquarters and discuss the next evil plan in the headquarters building.
But Dr. Evil's men said they could use GM's latest Ultium smart electric platform to complete their new car plans and reduce emissions.
Under the trend of environmental protection, even the supervillains have to save energy and reduce emissions, sending a second of sympathy to Dr. Evil
At the end of the ad, the subtitles in the screen highlight the message that by 2025, GM will launch a total of 30 electric models.
In addition to seeing GM's most important Ultium intelligent pure electric platform in the future, you can also see the upcoming pure electric vehicles such as hummer EV, Cadillac LYRIQ, Chevrolet Silverado EV, and new concept models such as Cadillac InnerSpace Autonomous.
GM's auto brands are accelerating the pace of launching all-electric models, with Cadillac LYRIQ already domestically produced and will be officially launched soon and delivered to consumers within the year.
The professor has previously experienced this pure electric medium and large SUV statically in the Cadillac IQ space, and its design that breaks the tall and bulky image of the american large-size SUV and the 33-inch curved touch screen impressed the professor.
Although there is no outstanding performance in terms of power, endurance and other parameters, the professor still expects what kind of driving experience this American luxury electric vehicle will bring.
Although Kia is a Korean car company, its performance in the US market is also remarkable.
The theme of the Super Cup Kia commercial is obviously "smart".
The content of the commercial is very simple, and the robot puppies in the store are not cared for, just because people still prefer real dogs.
The frustrated robot puppy saw the male protagonist driving Kia's new pure electric hatchback EV6, identified him as his master, and chased after him.
I didn't think that when I was about to catch up with the EV6, the puppy ran out of power and automatically shut down ~ (Isn't this the most worrying thing for pure electric vehicle users?) ）
After showing off a wave of EV6 reverse charging, the male protagonist also prostituted a $299 machine puppy.
Regardless of whether the machine puppy delivered to the door should pay or not, the EV6 is a pure electric model that is really attractive.
First of all, its more simple and avant-garde styling design is different from the current Kia's many pure electric models, and it is more innovative in visual experience.
The new E-GMP architecture will be the common basis for kia and Hyundai's many new all-electric cars, and the regular version can achieve up to 325 horsepower, 605 Nm peak torque of the dual-motor four-wheel drive system and up to 600 km of pure electric range to make this new car gain more attention.
At the 2021 Guangzhou Auto Show, Kia EV6 has completed its domestic debut, and the professor also believes that it is likely to be officially introduced into the domestic market within the year, I don't know how its market performance will be at that time?
As one of the three giants of the BBA, BMW's advertising during the Super Bowl is also full of pride.
They hired film and television superstars Arnold Schwarzenegger and Sharma Hayjac to play Zeus and Hera, a god-goddess couple in Greek mythology, respectively.
In the film, Zeus announces his retirement and goes down to the mortal world for vacation, helplessly has a body of divine power but nowhere to release, can only occasionally help the neighbor's chainsaw and golf car to charge, and even can not understand the complex electrical appliances of the house.
But Hera found Zeus a car that would allow him to unleash his divine powers— the BMW iX.
Zeus drove the iX, humming a little song along the way, releasing lightning from his hand without hesitation, and seemed to have found the "meaning of god's life" again.
The intention of the advertisement is not easy to understand, but it is estimated that the BMW iX has strong performance, and even makes Zeus, the father of the gods, have a good time?
In any case, this BMW's latest pure electric SUV will become one of the most important models in bmw's pure electric era.
The powertrain, which can output up to 619 hp, 1100 Nm of torque, and a pure electric cruising range of up to 630 km, is indeed worthy of recognition.
However, considering its million-dollar price, such power performance does not seem to be very prominent among electric models at the same price. But you can trust BMW's ability in chassis tuning.
Even if the limits of this big guy in the corners are not very high, as a million-dollar luxury car, it will definitely make you feel extremely comfortable running. The professor's evaluation of this aspect is very positive, because we have really tested it.
The ads mentioned above are all promoting the future of electrification in each home, which is indeed the known direction of the car, but Nissan's Super Bowl advertisement is a little different.
First of all, this advertising short brings together the stars of Eugene Levy, Catherine O'Hara, Brie Larson, Dana Gurilla and Dave Battista.
Eugene Levy, who appeared as a classic old man in film and television, was radiant after driving the new Nissan Z sports car with manual transmission, and even transformed into an action movie in an instant after a tail-jerk action, driving a windmill over the floor to save his teammates.
It seems that the combination of fuel sports cars + manual transmissions can indeed make men "rejuvenate"
However, as one of Nissan's most important new cars in the global market, ARIYA still has to make an appearance, and incidentally predicted that the new car will be launched this autumn in the form of small subtitles.
Positioned as a compact SUV, the new car is based on Nissan's latest CMF-EV pure electric platform, using the new V-MOTION exterior design language, almost completely retaining the exterior styling of the concept car unveiled at the Tokyo Motor Show in 2019.
The new pure electric platform, the dual-motor four-wheel drive system with a maximum output of 389 horsepower, and the latest generation of intelligent vehicles are all highlights of Aria's attention.
However, if Eugene Levy is so happy in the Nissan Z sports car, will it cause some harm to the driving control image of Aria, a new car with a focus on walking?
Finally, as one of the most influential automakers in the North American market, Toyota's Super Bowl advertisement is a representative of "non-mainstream".
Nissan was promoting the Z series of sports cars fashion and taking Ariya to play, but Toyota did not even mention the name of the bZ4X!
Toyota unveiled two advertising shorts during the Super Bowl, including Start Your Impossible, which tells the story of visually impaired athlete Brian McKeever, who participated in both the Olympic and Paralympic Games with the help of his brother Robin McKeever and won 10 Olympic medals.
As one of the biggest sponsors of the Olympic Games, Toyota's promotion of the Olympic spirit is also expected.
Another advertising video is the exclusive promotional video of the new generation of Toyota Tundra (known as Tantu in China) pickup truck.
In the film, Tommy Lee Jones brings several stars with "Jones" in their names to drive a new generation to the wild to celebrate.
The plot is not very complicated, anyway, just enjoy the driving pleasure of pickup trucks in the snow and mud.
It seems that for Toyota, such an important publicity opportunity should be left to the most popular model in the North American market - pickup truck
Of course, although Tantu is a big pickup truck, the new generation of models has also done some electrification upgrades with the trend trend.
For example, it uses the latest gasoline-electric hybrid system based on a 3.5L V6 engine, with a combined power of up to 326 kW (437 hp).
However, the professor believes that the chances of everyone being able to buy this new car in the domestic market and through official channels are relatively slim...
Although the advertisement is short, it is not difficult to see that car companies around the world are taking pure electric as the development direction; the living space left for traditional fuel vehicles is indeed less and less.
Under this trend of pure electricity, I hope that these new cars can bring a more mature and reliable car experience than existing products.
And for those who love fuel engine consumers, don't dwell on the number of cylinders and fun, traditional fuel vehicles are rare to buy!