In recent years, influencers and their influence have made huge waves in the consumer space. With their star charm and huge fan base, they are frantically promoting various products on live streaming and short-form video platforms. But what is the secret behind this? Let's unravel the mystery.
In this seemingly glamorous "goods industry", many celebrities and bloggers have become business masters who are well-versed in people's hearts. They use a variety of psychological techniques to manipulate customers. And those consumers who lack the ability to discern are like a tempting big cake, which is harvested wave after wave. Perhaps because of the fanatical pursuit of idols, or because of the low prices, reason is often thrown out of the sky in this crazy shopping frenzy.
Among the many Internet celebrities, Shen Long is undoubtedly an eye-catching existence. Since getting rid of the shackles of Benshan Media, Shen Long has quickly emerged in the field of short videos. With his humorous and unique way of speaking, he has earned a place in the live broadcast circle. However, in a live broadcast, Shen Long encountered an unprecedented "accident".
At that time, Shen Long was enthusiastically recommending a 3D handmade gold bracelet to the audience in front of the camera. He described in detail the bracelet's beautiful appearance, exquisite craftsmanship and high-quality materials, claiming that it would sell for up to 28,000 yuan in the store. But in his live broadcast, this bracelet can be owned for only 3999 yuan. As soon as this sentence came out, the entire live broadcast platform instantly boiled, and countless netizens rushed to place orders. In just a dozen seconds, more than 80,000 gold bracelets were snapped up.
However, it was at this point that the "accident" happened. The staff nervously explained to Shen Long that this bracelet is not made in 3D, but uses more advanced 5D technology, so the value has increased accordingly. Hearing this news, Shen Long's expression instantly became embarrassed. He angrily reprimanded the supplier for being irresponsible, and said he had lost a lot of money as a result. This sudden change made the atmosphere in the live broadcast room tense and intense, and many netizens began to pay attention to this dispute. There are not a few viewers who sympathize with Shen Long.
However, it's not that simple. Some insiders quickly revealed the truth of the dispute. It turned out that the dispute between Shen Long and the supplier was actually a drama arranged by them in advance. They used this dispute to heat up the atmosphere and attract more people's attention and orders. In fact, the cost of this gold bracelet is much lower than 3999 yuan, so Shen Long still made a lot of money in this live broadcast.
Shen Long's live broadcast undoubtedly brought profound enlightenment to everyone. He skillfully exploits human greed and lust to play with customers. And those customers who were harvested may still be immersed in the joy of winning the lottery, unaware that they have become the prey of Shen Long's careful planning.
The exposure of this shopping scene makes us sigh: in this era of material supremacy, it is indeed not easy to protect your wallet. The sheer volume of marketing tactics by celebrities and influencers can be overwhelming. As consumers, we must always be vigilant and sensible, and not be swayed by blind trends and impulsive purchases. Otherwise, you may well be the next to be harvested!