Preface
In recent years, with the rapid development of the Internet, the Internet celebrity economy has become one of the hot topics, and many ordinary people have successfully attracted a large number of fans through their unique lifestyles or talent skills, and have become Internet celebrities who have attracted much attention. Among them, there is a girl named Rose, with her love for rural life, she has successfully become a food Internet celebrity, and her simple and warm video content is deeply loved by the audience, and once became the focus of public attention.
As Rose's popularity continues to increase, her video content gradually deviates from its original intention and begins to develop in the direction of commercialization, and in a recent live broadcast, Rose has caused strong public dissatisfaction because of false promises, and the negative public opinion it has received is also spreading rapidly, and for a while, the discussion about Rose has become one of the hot topics on the Internet.
From inception to commercialization
Rose's initial video content was mainly to record her life in the countryside, she would share with the audience in the video the process of growing vegetables and making food, showing a simple and warm living atmosphere, and this kind of content also caters to the current many people's yearning for rural life, Rose's video quickly became more and more popular with the audience, and she also successfully became an Internet celebrity.
With the increase in popularity, Rose began to receive invitations from some merchants to promote their products through her videos, and in the face of such opportunities, Rose also began to gradually accept some business cooperation, and some products appeared in the video gradually increased, which also means that Rose's video content began to develop in the direction of commercialization.
Perhaps influenced by some success stories, Rose gradually lost her original intention in the process of pursuing success, and began to pay more attention to the traffic and clicks of her videos, and in the process, her video content also underwent some changes, gradually deviating from the original popular rustic style, and began to move closer to hype and gimmicks, and the audience was also aware of this, and began to have some doubts about Rose's videos.
False promises sparked public outrage
Recently, Rose's live broadcast incident has plunged her into the whirlpool of public opinion, in the live broadcast, Rose claimed that she will conduct a lottery and promised to give away a valuable gold bracelet, and such news quickly caused a heated discussion among the audience, and many people came to watch, hoping to win the prize through the lottery.
When the lottery results were announced, the audience found that the so-called gold bracelet did not appear in the lottery list, that is, the jackpot promised by Rose did not exist at all, such a false behavior made the audience feel very angry, and they began to doubt Rose's integrity and authenticity, and for such behavior, they also ruthlessly condemned it on major platforms.
It can be said that such false promises not only caused Rose's negative public opinion to rise sharply, but also greatly affected her image and credibility, and many viewers also chose to shut down Rose because of this incident, expressing strong dissatisfaction and condemnation of her behavior.
Poor crisis management has exacerbated the situation
In the face of such a serious public relations crisis, how should Rose and her team deal with the crisis in order to quell the public's anger as soon as possible? In this regard, they chose to express their attitude by releasing an apology video, hoping to get the audience's understanding and forgiveness.
Perhaps due to the one-sided influence of public opinion, Rose's apology video did not play its due role, but in the video, her emotional performance was too flat, and the audience did not see her deep reflection and remorse for her wrong behavior, such an apology only exacerbated the audience's negative emotions, making them feel that Rose did not really realize her mistakes, and only apologized out of forced and public opinion pressure.
It can be said that such an apology has made Rose's negative public opinion more serious, and the audience's dissatisfaction with her is also increasing, and in this case, Rose's career has been very seriously affected, and her future is full of uncertainty.
Reflection and reminder
Through Rose's experience, we can't help but reflect on the current influencer industry, what is the reason why some influencers will gradually lose their original intention in the process of pursuing success and begin to develop in the direction of commercialization?
Today's Internet celebrity industry has entered a very commercial era, many people hope to gain fame and wealth by becoming Internet celebrities, and under such temptation, some practitioners can easily start chasing immediate interests, ignoring the quality of content and audience experience.
The audience also needs to maintain a certain degree of rationality and vigilance when looking at Internet celebrities, today's Internet celebrity images are often carefully packaged, and everything behind them is not known, we should not easily believe some false promises and hype, but to be cautious about the words and deeds of Internet celebrities, and also need to have a certain ability to discriminate, not to be deceived by appearances.
As an Internet celebrity, it is very important to maintain your original intention and integrity, it is the audience's love for its initial life state and content creation method that makes it successful and popular, in the face of various temptations and challenges, Internet celebrities need to always remind themselves, do not forget their original intentions, keep in mind their mission, in order to be able to gain a foothold in this highly competitive industry.
In addition to the self-discipline and integrity of the Internet celebrity itself, the development of the entire industry also needs more norms and supervision, only in this way can we ensure the integrity of the quality and behavior of the Internet celebrity content, and also maintain the healthy development of the entire industry.
Two sentences of the novel!!!!!
Rose's experience has taught us a profound lesson, her successes and missteps reflect some of the current status quo and problems in the Internet celebrity industry, and also make us realize that in the pursuit of success, it is crucial to maintain the original intention and integrity, only in this way, can we win the real love and support of the audience, and can also be invincible in the highly competitive market.
I hope that Rose can learn a lesson from this incident, truly realize her mistakes, and be able to make amends and changes through her own actions, regain the trust of the audience, and also hope that the entire Internet celebrity industry can be touched by such an incident and can develop in a more healthy and beneficial direction, so as to bring more positive energy and beautiful impact to the audience.