Xiang Piaopiao was accused of using Sarria for marketing, and Japanese stores denied selling Sarcastic set of cups of milk tea
Recently, the matter of fragrant and satirical daily cup of milk tea has been on the hot search. At first, netizens broke the news, saying that a juice tea drink under Xiang Piaopiao was found in a store in Japan, and it was labeled as a sarcastic day. This label is to mock Japan's discharge of nuclear sewage and condemn Japan's immoral behavior.
This incident quickly became a hot search, and according to reports, it was an employee of Xiang Piaopiao who did it. Therefore, Xiang Piaopiao also praised this employee, and the chairman also went to pick up the plane in person. Therefore, Xiang Piaopiao's practice also attracted everyone's favor, and for a while, everyone was supporting Xiang Piaopiao and scrambling to buy Xiang Piaopiao's products. Because of this, the sales of Xiangpiaopiao have skyrocketed by 400 times in the past few days, and the popularity has also increased a lot.
But this incident is also considered by some people to be satirical marketing, which is very effective, but it can also be very offensive. The reporter contacted the Japanese store, but the store denied that it had ever sold this milk tea. If that store didn't sell this milk tea, then it's likely to be a posing incident. The purpose is also very simple, that is, I want to do marketing in this way. After all, now you have a lot of investment in advertising, and a good marketing can save you a lot of advertising costs, and the effect is also very good.
So after Hu Xijin learned about this, he was the first to take the lead in condemning Xiang Piaopiao. Because Hu Xijin felt that this time Xiang Piaopiao was engaged in a so-called "marketing". This kind of marketing method violates business ethics and has a great impact on society. It can even be said that there is no difference between this practice and the practice of Internet celebrity "cat cup". Therefore, Hu Xijin still thinks that this kind of marketing is not advisable, and companies should not do it.
However, for such a question, Xiang Piaopiao did not respond for the time being. But whether it is marketing or not, netizens also feel that Xiang Piaopiao has come up with his own attitude, and everyone still recognizes it from this point. Of course, this kind of marketing method is naturally undesirable, and if everyone uses this way to influence, it will indeed have an extremely bad impact on society.