2024 12th TopDigital Innovation Marketing Festival Countdown 2 days! With the theme of "Beyond Boundaries", the ceremony will be held in Shanghai on June 27, and we will join hands with global innovative enterprise elites and marketing industry leaders to explore new thinking, transcend traditional marketing boundaries, broaden horizons, embrace change, and stimulate the unlimited potential of marketing!
This event will discuss marketing trends and brand growth from different perspectives such as AI+, global marketing, and customer experience optimization. Speakers from Coca-Cola China, Johnson Controls, Tektronix Technology, XCMG, Arena, Micha Commune & Babytree, Sina News, Ren Tuo, SAP and other companies and brands will share their valuable experience on how to succeed in the ever-changing business environment, achieve sustainable growth and respond quickly to the market.
In addition, the morning session also added a special bar opening link, so that the early morning communication and collision became a torch to ignite social vitality. We are honored to invite guests from well-known brands such as ffit8, Emma, KUB, Öarmilk and other well-known brands to participate in the debate and discussion. This session is limited to the in-house audience, and you will be provided with a breakfast break, and the specific content will be shared with you through subsequent tweets, so stay tuned!
In this article, the editor will bring a wonderful preview of the B2C keynote speech session in the morning. Scan the QR code below the long picture, lock the seat first, and you can come to the scene in person, have in-depth exchanges and sharing with industry authorities, and absorb full of dry goods!
01
CEO of Arena China - Mr. Zhang Junling
"International Brands Explore the Way to Integrate with Chinese Water Sports Enthusiasts"
In his B2C keynote speech, Mr. Zhang Junling will discuss how international water sports equipment brands can attract Chinese consumers through innovative product design, precise market positioning and efficient marketing methods in the current context of increasing health awareness. He will share the Arena brand's successful experience in localization strategy, digital marketing, consumer engagement and brand storytelling, providing valuable insights and inspiration to industry peers. Let's look forward to it together!
02
The person in charge of the commercialization of Sina News - Mr. Huang Jiayun
From Hot Spots to Hot Stores: Sina News' Content Marketing Journey
In the B2C keynote speech, Huang Jiayun presented the content marketing path and method of Sina News from focusing on hot marketing with the back of Weibo to positioning itself in the two stages of content production beyond hot marketing, and provided new ideas for content marketing for practitioners. Stay tuned for this enlightening presentation.
03
Ren Tuo, Chief Marketing Officer - Mr. Cao Li
"Scanning Emotional Value with AI Big Data to Open the "Winning Side" of Product Innovation
In the B2C keynote speech, Mr. Cao Li will share how to use AI and big data to analyze consumer sentiment and guide product innovation, and demonstrate the successful application of this strategy through practical cases. This will be a profound insight into the combination of technology and emotion to drive product innovation. Stay tuned!
04
Mr. Zhang Jing, Senior Director of Coca-Cola China and Head of Marketing Digitalization
"Marketing Digital Transformation Practice - A Brief Discussion on Coca-Cola Brand Private Domain Digital Empowerment Sales Conversion"
In the B2C keynote speech, Mr. Zhang Jing will share Coca-Cola China's strategic thinking on the digital transformation of marketing, and at the same time present the practical cases of digital empowerment of sales conversion in the private domain of brands, including his judgment on consumers, CPG industry trends and marketing digital application technology, as well as a detailed presentation of the current situation and reshaping of Coca-Cola's private domain "Coca-Cola Bar". Stay tuned!
05
Founder of Micha Commune and Baby Tree - Wang Huainan
"The key to a win-win situation for individuals and brands"
In the B2C keynote speech, Mr. Wang Huainan will share how to achieve a harmonious and win-win situation between individuals and brands through the wisdom of brand cycles and in-depth user insights, and discuss in depth the importance of brand sustainable development strategies and personal brand building, providing valuable insights and strategies for everyone. Stay tuned for this insightful presentation!
A review of previous editions
Swipe left and right to view the scene of the previous ceremony
This year marks the twelfth year of the TopDigital Innovative Marketing Awards. Looking back over the years, our achievements are also quite remarkable. The Innovation Festival has invited as many as 14,000+ guests and 4,600+ participating companies, held a total of 171 speeches, and 827 speakers attended.
In the face of the new global pattern and the ever-changing market environment, the TopDigital Innovative Marketing Award has always adhered to the front line of the industry, captured the latest trends, explored brand benchmarks, and presented the development trend of the industry.