2024 Komaki Sanitary Ware Mid-Year Marketing Conference
The 10 billion starship strategy has set sail in a new way
Chase dreams together, and the journey WE comes
Hand in hand
Run to the sea of stars for you and me
On June 26th, the 2024 Xiaomu Sanitary Ware Mid-year Marketing Conference was held in Xiamen, Lin Xiaofa, Secretary of the Party Committee and Chairman of Jiumu Group, Lin Sinan, Vice Chairman of the Group, Lin Xiaowei, President of Operations of Jiumu Group, Founder and CEO of Xiaomu Sanitary Ware, and other leaders attended the meeting, and dealers and partners from all over the country gathered together to go to the new blue ocean of young intelligent sanitary ware!
PART 1
At the helm of the "cockpit"
Relying on the group's strategy, it has achieved rapid growth
If you have seen further
That's because standing on the shoulders of giants
"The management of core technology, core market, and consumption value is the long-term focus of Xiaomu's persistence." Lin Xiaofa, Secretary of the Party Committee and Chairman of Jiumu Group, made strategic arrangements for the work of Xiaomu Sanitary Ware in the second half of 2024, emphasizing that all members should have clear goals, unified thoughts, enter the state, and improve combat effectiveness.
In the first half of 2024, JOMOO Group achieved double-digit growth in sales, the first market share was far ahead, and Xiaomu Sanitary Ware was backed by 16 global R&D centers of JOMOO Group, 15 high-end digital intelligence factories, the world's first green and black light factory, the first 5G smart toilet lighthouse factory and other world-class R&D and manufacturing capabilities to increase the growth rate, and the omni-channel performance in the first half of the year exceeded the target, the store continued to expand, and the brand value reached 15.285 billion, striding forward on the road of high growth.
"In the second half of 2024, we will implement the general business strategy of five major sinking, quantitative profit and income increase, five systems, and comprehensive coordination to achieve the goal of 10 billion yuan in 2023!" Lin Xiaowei, founder and CEO of Komaki Sanitary Ware, summarized the work in the first half of 2024 and shared the strategic development plan for the second half of the year at the conference, saying that Komaki has the conditions to fully participate in the industry reshuffle, expand the market and break the pattern.
The bathroom market is changing rapidly, and Komaki has always sought breakthroughs and innovations with products as the core driving force. At the meeting, Zhou Liang, vice president of marketing of JOMOO Group, planned the product work of JOMOO Xiaomu in the second half of 2024, pointing out that Xiaomu will implement a super cost-effective and profitable model and forge the hard power of products.
PART 2
Start the "strong engine"
Focus on volume and profit to increase income, and continue to create explosive models
The new journey is full of potential energy
Upcoming active fusion
"It's not that international brands can't afford it, but Komaki is more cost-effective." Lin Xiaowei believes that the brand proposition of being more beautiful, cooler and more value-added is more in line with consumer trends. In recent years, Komaki has become the preferred brand of international brands and young sanitary ware, and is based on the strategy of increasing revenue and increasing revenue, and continues to launch the ultimate functional and cost-effective products, with full firepower on the market and sales side, and the order target is 100% achieved.
At the event site, the launching ceremony of "Komaki 5th Anniversary Ten Billion Starship Strategy - Flower Tour Olympic Marketing & Trade-in Promotion" kicked off under the witness of the majority of participants.
PART 3
Igniting the "Booster"
Launched a new store type and optimized the channel layout
With a young consumption scene with temperature
Bring a different kind of young experience
Based on the needs of young bathroom consumption scenarios, Komaki released the 6.5 digital intelligence flagship store at the conference site, which is transaction-oriented, designed for sales services, and carries out special actions to increase both volume and profit, so that more consumers can easily enjoy the young intelligent bathroom experience of Leshuang Meijing.
Komaki who continues to optimize the channel value chain, the rapid expansion of specialty stores, the number of stores has exceeded 1,000, and the brand management has achieved a leap from quantitative change to qualitative change.
Look up to the stars and live up to your love
Down-to-earth, hard work
"Love, innovation, responsibility, excellence" is the core values engraved in the bones, Xiaomu will join hands with all partners to make unremitting progress, bravely be a breakthrough in the industry, and bring more excitement to the young bathroom market!
Source: Provided by the company