With the end of May, June has officially begun, and the 618 shopping festival in the middle of the month is not far away. On the whole, May is the month with the highest number of new machine releases in recent months, and the new machine in June has not been officially announced for the time being, only warmed up, after all, the focus of major brands is on the 618 shopping festival, so the number of new machines in June should not be very much. This year's market is more fierce than last year's, especially for smartphones, tablets and other products, so major brands continue to enrich their products to achieve comprehensive coverage.
Perhaps, the focus in June is on the system, AI large model, etc., Huawei and Apple have officially announced the release of a new generation of systems in June. Among them, Huawei has HarmonyOS NEXT, Pangu Large Model 5.0, etc., which are all blockbuster contents, and this new generation of systems has its own application ecosystem, which means that Huawei's system has ushered in a new development. However, in terms of application ecology, it still needs to be continuously enriched to achieve comprehensive coverage, and at present, it has covered commonly used applications, up to thousands of applications have been added, and it will continue to be enriched in the future.
Apple's new generation of system was officially announced, which will be officially released on June 11, with iOS 18, iPadOS 18, MacOS 18, tvOS 18, watchOS 11 and other full range of system synchronous updates. The most anticipated are iOS 18, iPadOS 18, and MacOS 18, mainly because of the high usage rate. At present, in the market, only Apple has achieved a full range of systems, covering all its own products, coupled with the advantages of processors, whether it is smartphones, tablets, computers and other markets, it is completely ahead of most brands.
This time, the new generation of iOS 18 mobile phone system, related new features or upgrades have been exposed, such as eye tracking, new voice features, vehicle motion prompts, music haptics, etc., which are just exposed, there should be a lot of new features or new technologies. Among them, eye tracking is mainly to achieve various access or operations through this technology, such as functions, physical buttons, swiping, etc., and are designed for users with disabilities. In fact, it is similar to air operation, but the technical requirements are higher. Currently, there is no brand in the mobile/tablet market that has launched this feature.
There is also a new voice function, through the voice shortcuts, add custom words for Siri, you can complete related operations. Vehicle motion alerts, also a new feature, can help riders reduce motion sickness. The sense of music haptics is mainly realized through the haptic engine of the iPhone, which generates taps, textures and subtle vibrations according to the changes in the music, making the music more tactile and tactile. On the whole, the new features launched by Apple this time are still relatively fresh, especially music haptic, eye tracking, etc., and other brands do not have such functions for the time being.
At the same time, this time the iOS 18 system, there is also a concern, whether to launch AI functions. It is reported that Apple has cooperated with OpenAI, so it is very likely that the iOS 18 system will launch a series of generative AI features. At present, in the mobile phone market, more than 80% of mobile phone brands have corresponding AI models, especially AI functions in office, imaging and games, such as AI elimination, AI travel, AI screen recognition, AI P map and other functions. For large AI models, this is just the beginning, and the functions will continue to be enriched in the future.
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