A few days ago, the "Dream Hero Wholeheartedly Departure" - 2024 Global Talent Brand Strategy Upgrade and Xinxin Education and Training Ceremony was held in Loudi City, Hunan. Yin Hong, the founder of Xinxin Education, announced on the spot: Xinxin Education's brand strategy has been comprehensively upgraded, starting from a new start, and has officially entered the era of "traffic + retention" 2.0 from the era of "traffic" 1.0.
"In the 1.0 era, with the vigorous development of the global interest e-commerce industry, Xinxin Education has completed a huge traffic entrance. In the 2.0 era, we will turn traffic into retention and enter a new era of "traffic + retention". In the next 2 years, Xinxin Education's goal is to continue to create sustainable value for 100,000 talents, with 1 million continuous users, so that more ordinary people can become entrepreneurs of the times. Yin Hong said at the forum.
(Yin Hong, founder of Xinxin Education)
Build a sustainable retention value ecology and lay out a comprehensive industrial chain
In 2020, Douyin e-commerce was established, focusing on "interest e-commerce" to meet the diversified shopping needs of users. In 2022, Douyin e-commerce will upgrade "interest e-commerce" to the "global interest e-commerce" stage. With the rapid development of the global interest e-commerce industry, Xinxin Education came into being in 2022, focusing on incubating ordinary amateurs. With a unique incubation system, Xinxin Education has grown into a leading interest e-commerce ecological service platform in China, and provides supporting services for the whole industry chain around interest e-commerce.
"In 2023, Xinxin Education has helped 50,000+ talents master the skills of the short video delivery industry, sold more than 100 million goods for the platform and merchants, and created more than 50,000 flexible jobs for the society." As the other founder of Xinxin Education, Deng Chao summarized the achievements of Xinxin Education in the past year, and also revealed the new layout direction after the brand strategy upgrade. "The interest e-commerce industry has now entered the stage of traffic de-heading, and the era of ordinary people is coming. Xinxin education in the 2.0 era, the original intention remains the same, it is still to empower talents and create value for talents. Therefore, after the strategic upgrade, Xinxin Education will build a sustainable retention value ecology for talents, and continue to create value for talents. ”
(Deng Chao, founder of Xinxin Education)
It is reported that Xinxin Education brand strategy upgrade, new departure, Dream Hero (referred to as DH) as the entrepreneurial service platform, based on the short video industry to provide value for ordinary amateurs, adhering to the concept of "making entrepreneurship simpler, making life better, and making life more exciting", in addition to the vocational skills training school "Xinxin Education", the rapid layout of amateur live broadcast incubation institutions "Youth Line MCN", private domain carefully selected mall "Super Xinqiu", science and technology agriculture industry "Xin Se Valley", science and technology skin care industry "Lost Age Biology" and other industry chains, and self-developed "super roll" and "Xinxin Academy APP" industry infrastructure, build a sustainable retention value ecosystem for talents, and continue to create value for 100,000 talents.
At the forum, the founders Yin Hong and Deng Chao issued letters of appointment to Ms. Xie Liyan and Ms. An Xiaoxi respectively, appointing Ms. Xie Liyan as the CEO of DH and Ms. An Xiaoxi as the marketing director of DH. Thousands of experts witnessed this grand and solemn appointment ceremony.
（Dream Hero公司 CEO谢丽艳）
（Dream Hero公司营销总监安小夕）
Create a new ecosystem of interest e-commerce Xinxin Academy APP version 1.0 was released
At the same time, Xinxin Education, after the brand upgrade, also announced a major initiative at the forum. "The new Xinxin education will be officially upgraded from the delivery system to the education system. At present, Xinxin Education has more than 400 excellent tutors, of which more than 50 tutors have obtained nationally recognized senior qualification certificates. In the future, all the tutor groups of Xinxin Education will be certified to work. Within 3 years, Xinxin Education will become one of the top 100 amateur education schools in China, helping the society solve the problem of 100,000 jobs. Zhang Xin, vice principal of Xinxin Education, said on the spot.
Xinxin Education deeply cultivates the development of the industry, creates higher value for talents, and continues to work hard to improve the infrastructure construction level of the interest e-commerce industry. On the same day, Xinxin Education's first self-developed class APP, Xinxin Academy, version 1.0 was also officially unveiled. It adopts advanced technical means and can meet the diverse needs of talents through intelligent and personalized services. "Xinxin AcademyAPP has the function of watching class history, breakpoint resuming, and also supports full-screen and double-speed playback, and it also provides customer service support, 24 hours online to solve the problem of talents." Zhang Xin introduced the functions of the 1.0 version of the Xinxin Academy APP at the forum on the same day.
(Zhang Xin, Vice President of Xinxin Education)
"In the future, it will be more convenient and efficient for our experts to watch and learn. In addition, the APP also provides explosive products and streaming links for talents, and the latest course system will be updated in real time on the APP, so that talents can find the latest courses faster. Influencers can watch classes, select explosive products, pull streams, and answer questions and answers all on one APP. ”
Zhang Xin also revealed at the scene that in June, the Xinxin Education 12.0 curriculum system will be launched on the Xinxin Academy APP. In addition, the Xinxin Academy APP version 2.0 is also in internal testing, and it will also launch functions such as one-on-one Q&A with tutors, live broadcasts and a full-category explosive product library, providing a more high-quality, efficient and personalized experience for the 100,000 people of Xinxin Education.
Leading the new trend of anti-aging, cell-level anti-aging products "young fans" debuted
As the group's strategic upgrade of the technology skin care industry, Changsha Miling Biotechnology Co., Ltd. appeared at the forum on the same day. At the same time, it brought its first cell-level anti-aging product co-created by medical research - young fans.
"According to the survey, the scale of China's anti-aging market is expected to reach 150 billion yuan in 2024. The era of iterative update 5.0 of skin care products is coming, which is the era of cell anti-aging and the era of scientific and technological skin care. With the original intention of continuing to create value for 100,000 talents, young fans came into being. Peng Airan, CEO of Changsha Miling Biotechnology Co., Ltd., said on the spot.
(Peng Airan, CEO of Changsha Miling Biotechnology Co., Ltd.)
It is reported that young fans are backed by Nobel Prize scientist Rangy W. Schekman's ULSC "Randy Joint Science Laboratory" and state-owned enterprise Jinbo Biotechnology, and a cell-level anti-aging skin care product co-created by medical research. Based on the brand positioning of "cell-level anti-aging", it deeply excavates innovative functional active ingredients in addition to traditional raw materials, and cooperates with cutting-edge scientific research institutions to customize brand characteristic raw materials to empower young skin.
At the scene, Changsha Miling Biotechnology Co., Ltd. and the United Life Science Laboratory also held a signing ceremony for the cooperation between the two sides. In the future, the two parties will cooperate strongly, drive product strength with scientific research, co-create medical research, and jointly lead a new era of cell anti-aging.
Xinxin Education started in 2022 with the Douyin short video delivery track, focusing on empowering ordinary amateurs, with a unique incubation system and professional delivery system, it has grown rapidly into a leader in the interest e-commerce industry in more than a year since its establishment. In 2024, Xinxin Education's brand strategy will be upgraded, and on the basis of continuing to deepen the short video delivery industry, it will quickly lay out a diversified industrial chain business closed loop, create sustainable value for 100,000 talents, and officially enter a new journey of two-way growth of "traffic + retention", and continue to lead the new outlet of interest e-commerce.