In the wave of global e-commerce, the OTTO e-commerce platform under the Otto Group, Germany's largest retail giant, has become a leader in cross-border e-commerce connecting the Chinese and European markets with its excellent market performance and professional operation. As the largest e-commerce platform in Germany, OTTO.de ranks second only to Amazon in the global comprehensive B2C ranking, and its rich e-commerce operation experience and mature market strategy provide a high-quality bridge for many Chinese sellers to go to sea.
Relying on the strong strength of Otto Group, the OTTO e-commerce platform operates in more than 30 countries around the world, with 123 wholly-owned brands and subsidiaries. Its precise market positioning, high-quality product resources, excellent customer service and strict risk control and other business strategies and operating methods make OTTO e-commerce platform stand out in the fiercely competitive cross-border e-commerce market.
As the CEO of Otto China, Xu Beixi emphasized that the OTTO e-commerce platform is not only a sales channel, but also a partner for Chinese sellers to enter the European market. He said that the OTTO e-commerce platform will continue to pay attention to the needs of Chinese merchants and provide them with a full range of support and services. This includes not only guidance on marketing strategy, customer service and logistics, but also in-depth analysis of merchandising, sales data and customer feedback to help Chinese sellers better understand the European market, optimize product strategies and improve sales performance.
The OTTO e-commerce platform has won wide recognition from consumers for its excellent user experience and logistics services. The platform provides a rich selection of products, covering clothing, furniture, kitchenware, toys, household products and electronic products and other categories to meet the diverse needs of consumers. At the same time, the OTTO e-commerce platform focuses on providing high-quality products and excellent customer service, and ensures consumers' shopping experience through strict screening of sellers and products. In terms of logistics, the OTTO e-commerce platform provides fast and reliable delivery services to meet consumers' needs for fast delivery.
As the third largest economy in Europe, German consumers are known for their high proportion of online purchases and the quality of their online purchases. Through the OTTO e-commerce platform, Chinese sellers can directly reach German consumers and reach the entire European consumer sector. According to statistics, German consumers will spend more than 288 euros per capita on online shopping in 2023, showing the huge potential of the European market. Chinese sellers can quickly enter the European market with the help of the OTTO e-commerce platform, and achieve a double improvement in sales performance and seller impression.
With its strong market influence, global layout, excellent user experience and logistics services, and support for Chinese sellers, the OTTO e-commerce platform has become a leader in cross-border e-commerce connecting the Central European market. For Chinese sellers who want to expand into the European market, the OTTO e-commerce platform is undoubtedly an excellent choice.