Victoria Harbour in early summer, the wind and the sun are beautiful, and the sea and sky are colorful. On June 25th, the flagship store of DENZA in Wan Chai, Hong Kong and the BYD product display booth were grandly opened in the core area of Gloucester Road. The road is the main road of the city and is also a gathering place for many well-known automobile brands, especially new energy vehicle brands that have landed in Hong Kong, China. The opening of this new store will bring the 2023 Chinese MPV sales champion - DENZA D9 to Hong Kong, providing Hong Kong citizens who like 7-seater MPVs with a more high-end, more luxurious and smarter green travel choice.
In addition, the new store has also carefully built a "BYD Product Showcase", which integrates DENZA with BYD's high-end luxury brands such as Formula Leopard and Yangwang in a unique creative space, bringing a feast of high-tech luxury and green travel to Hong Kong citizens, and also contributing vital to BYD's establishment as the king in the Hong Kong new energy vehicle market.
Guests inaugurated the new store
Liu Xueliang, General Manager of BYD Asia Pacific, Ouyang Xiaocheng, Sales Director of Marketing Department 1 of BYD Asia Pacific Automobile Sales Division, Lin Jianyue, Member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference and Chairman of the Hong Kong Trade Development Council, Tam Yiuzong, former member of the Standing Committee of the National People's Congress, former Chairman of the Hong Kong Democratic Alliance for the Betterment and Betterment of Hong Kong, and Vice Chairman of the National Association of Hong Kong and Macao Studies, Feng Changge, Chairman of the Board of Directors of China Harmony Automobile Holdings Co., Ltd., and Dong Bai, Owner Representative and Managing Director of SF Supply Chain Hong Kong and Macau, became the opening of the new store. Ms. Zhu Zilu, the host of Phoenix Satellite TV's "Dialogue on Wind and Cloud", presided over the opening ceremony.
Member of the National Committee of the Chinese People's Political Consultative Conference, Chairman of Hong Kong Ta Kung Wen Wei Media Group, President of Ta Kung Pao, President of Wen Wei Po, Chairman of the Council of the Hong Kong Federation of Journalists, Li Dahong; Shi Qingliu, member of the National Committee of the Chinese People's Political Consultative Conference (CPPCC) and chairman of the Hong Kong Federation of Fujian Associations; Zeng Zhiming, member of the National Committee of the Chinese People's Political Consultative Conference, vice president of the China Civil Chamber of Commerce, and chairman of Hong Kong Goldlion Group Co., Ltd.; Meng Yu, President of the Hong Kong Financial Services Association and Chief Executive Officer of Bank of Communications (Hong Kong) Limited; Yu Feng, co-founder and chairman of Yunfeng Fund; Liu Yang, Chairman of Xijing Investment; Yang Yong, President of Hong Kong Bauhinia Magazine; Mr. Alister Musgrave, Mr. Scott Austin, representatives of Mr. Li Zekai, Chairman of PCCW Hong Kong, and other guests from all walks of life attended the opening ceremony and shared the moment of glory.
Liu Xueliang, general manager of BYD Asia Pacific, delivered a speech
Liu Xueliang, General Manager of BYD Asia Pacific, delivered a speech at the opening ceremony. He said that many Hong Kong citizens had been looking forward to the launch of the DENZA brand in Hong Kong, but with the opening of the new DENZA Hong Kong store, everyone finally got their wish. It is hoped that the new store can become a green seed, grow into a messenger between the brand and consumers, and convey the vision and commitment to green travel.
Xu Ting, Chief Representative of Harmony Hong Kong Business and General Manager of DENZA, delivered a speech
Ms. Zhu Zilu, the host of Phoenix Satellite TV's "Dialogue on Wind and Cloud", presided over the opening ceremony
At the opening ceremony, Xu Ting, Chief Representative of Harmony Hong Kong Business and General Manager of DENZA, expressed his gratitude to all guests and partners on behalf of the Harmony Hong Kong team, demonstrated the characteristics of the new store, and promised to provide consumers with high-quality, intelligent and environmentally friendly travel methods, and actively contribute to green travel in Hong Kong.
Feng Changge (left), Lin Jianyue (middle) and Liu Xueliang (right) attended the opening ceremony
销冠DENZA D9亮相告士打道
Gloucester Road is a high-speed arterial road connecting the east, west, and east of Hong Kong Island, with a huge flow of vehicles and people. The Gloucester Road route is also one of Hong Kong's longest-established automotive business districts, where the world's leading car brands showcase and compete, and the brands that can occupy a place here are all the best in the industry.
Located on the ground floor of the Capital Center, 151 Gloucester Road, Harmony Hong Kong's DENZA flagship store and BYD product showcase, covering an area of 1,300 square meters, is the largest car showroom in Hong Kong. Luxury electric models such as the DENZA D9, the most popular seven-seater MPV, were exhibited here.
With its space advantages, comfort and intelligent configuration, DENZA D9 has won high praise from users and enthusiastic response from the market. The D9 model on display at the new store not only comes with a right-hand drive version suitable for Hong Kong people, but also has a comprehensive upgrade, including Nappa leather seats, real wood trim and suede headliner, seat ventilation and heating, zero-gravity seats, 10-point massage, cold and warm refrigerator and other luxury equipment.
Since its launch, the DENZA D9 has performed well in sales, becoming the 2023 MPV sales champion in China. DENZA Automotive plans to launch three new flagship vehicles in 2024, including the DENZA D9, N7 and N8, covering the mid-to-high-end MPV, electric SUV and hybrid SUV markets.
The delivery area in the showroom is spacious and can deliver two new cars at the same time. For the convenience of customers, exclusive parking spaces and charging piles have also been set up near the new store to provide better quality services for citizens who come to see the car.
Experience BYD's full range of high-end technology models at zero distance
The new store not only showcases the DENZA brand, but also innovatively builds a unique BYD product showcase in Hong Kong. BYD's high-end intelligent luxury new energy models such as Formula Leopard and Yangwang also made a stunning appearance here. It allows Hong Kong citizens to experience BYD's high-end green travel products at different levels at zero distance.
The most innovative technology in the exhibition space is "e-Platform 3.0". This is the latest version of the electric drive platform developed by BYD, which integrates a number of advanced technologies, including blade batteries, 8-in-1 electric drive assembly, wide temperature range high-efficiency heat pumps, etc., which have been applied to a number of models under the BYD brand. The display of "e-platform 3.0" can give visitors a deeper understanding of BYD's profound technology accumulation and scientific and technological innovation spirit.
Since 2023, Harmony Auto, the operator of the new store, has launched a strategic cooperation with BYD in the Asia-Pacific region and Europe to vigorously promote the development of the BYD brand in the world. On Gloucester Road, Hong Kong, the opening of the DENZA Wan Chai flagship store and BYD product showcase has contributed to BYD's establishment as the king of new energy vehicle brands in Hong Kong.
A temple of the future where technology and art are intertwined
The style of the new store is simple and atmospheric, and the sense of science and technology is full. The overall space is based on a futuristic tone, and the clever use of lines and light and shadow creates an amazing visual impact. The LED screen, the longest car showroom in Hong Kong, is like a time tunnel, scrolling through the innovative technologies and products of the BYD family, allowing people to experience BYD's innovation journey in a staggered light and shadow.
The curved LED screen in the exhibition area, with its enveloping design, simulates a variety of usage scenarios according to different models, bringing customers an immersive driving experience. In such a space full of technology, every interaction is an exploration of the future of mobility.
In terms of spatial layout, the flagship store is cleverly divided into a car exhibition area, a technology product display area, a negotiation area, a delivery area, a rest area and an office area, etc., each area with its unique design language and functional configuration, highlighting the focus on details and the ultimate pursuit of customer experience.
The Harmony Hong Kong DENZA Wan Chai flagship store and BYD product display stand is not only a place for car sales and display, but also a bridge, connecting brands and consumers, and conveying BYD's vision and commitment to green travel. Here, every visitor can deeply appreciate the essence of BYD's brand culture and the charm of product innovation.