Xiaohongshu and Douyin do emotional content, and freshman girls earn millions a year when they start a business

　　During his freshman year, he gained nearly 200,000 fans on the whole network by doing emotional content on Xiaohongshu and Douyin, and the cumulative turnover exceeded one million through receiving advertisements and consulting and selling courses within a year. Yao Jinyu (screen name: Yao Jinyu), a sophomore girl majoring in marketing at China Agricultural University, would not have thought that she would be envious after swiping the news on the Internet more than a year ago such as "a post-00 college student starts a business with an annual income of one million", and now she has become the object of praise and learning by others. In the reporter's view, Yao Jinyu's achievements are closely related to her growth path in addition to her persistence in hard work.

　　Yao Jinyu, born in 2003, is home in Tai'an City, Shandong Province, where Mount Tai is located. My father started a business in the early years and had some savings in the family, but when Yao Jinyu was in high school, his father suffered serious losses in investing in catering, which led to the family's decline. The mother is an ordinary blue-collar worker and is not good at words. I also have an older sister at home, and now she is about to graduate from graduate school. It can be said that in the era of rapid economic development, Yao Jinyu's family is very ordinary.

　　"When I was a child, I used to go to my father's office and like to stand in his boss's chair, and my father always called me the little manager," Yao Jinyu said. It may be that this is due to his father's exposure to business, Yao Jinyu has been interested in business since he was very young, and he is especially good at bargaining. Because my father was in the second-hand motorcycle business at the time, he dealt with people from all walks of life. But it was the business in the market that made Yao Jinyu develop a bold and careful character since he was a child.

　　"When I was a teenager, I learned my father's tone to greet customers, and I was able to help my father when he bargained with customers," Yao Jinyu said proudly. When other girls were still chasing dramas and watching anime when they were twelve years old, Yao Jinyu already had the experience of earning more than 10,000 yuan in the first pot of gold month.

　　"When I was scrolling through the news, I saw some reports about making a lot of money from micro-businesses, so I searched for a lot of articles about micro-businesses. Although my understanding was relatively shallow at that time, I thought that it was completely within my ability to make money by selling goods in a group, so I built a QQ group and named it "Cheap and Easy to Use Sharing Group", and then called on my class president and classmates to send small and wait for people I know to join the group. I selected some stationery, hairpins, contact lenses and other products that everyone can use from 1688, and then sold them in the group, which is actually equivalent to group buying. In this way, I made more than 10,000 yuan a month. Yao Jinyu said.

　　This matter is indeed nothing new today, but for Yao Jinyu, who was in his first year of junior high school in 2015, this is an important lesson in his growth experience. The most important thing in this class is not the 10,000 yuan, but the whole process of capturing business information and then further learning and thinking and then landing and acting, a seed was planted in Yao Jinyu's heart.

　　"During the summer vacation of the first year of high school, my sister and I also set up a stall to sell second-hand books, and after the college entrance examination, many students sold books by the pound. On the one hand, I think it's fun, and on the other hand, I can also flip through different books, some of which have been written by others, which is very rewarding. Yao Jinyu said. By selling second-hand books, Yao Jinyu's side income in high school was enough to cover tuition and living expenses, and after making money, Yao Jinyu began to learn financial management at the suggestion of his mother. I think Yao Jinyu's growth, in addition to his own upward growth strength, is also inseparable from the support, encouragement and guidance of his original family.

　　Of course, the road to growth is not always easy. may be because he was too precocious when he was young, Yao Jinyu, a sophomore in high school, was diagnosed with depression by a doctor after falling out of love for 3 months. At Yao Jinyu's strong insistence, her family agreed to her suspension of school. But during the suspension period, Yao Jinyu did not listen to the medication, but read a large number of psychology books to heal himself. Over the course of a year, she read a lot of books on psychology, as well as biographies of celebrities and entrepreneurship. And self-taught courses in new media operation, copywriting planning, shooting, and video packaging and editing, that is, the self-growth of that year, which laid the foundation for the new media entrepreneurship in the subsequent university.

　　A year later, Yao Jinyu regained his life through self-study and self-psychological counseling, and after returning to school, he was successfully admitted to 985 China Agricultural University for marketing after a year of hard work.

　　During his freshman year, Yao Jinyu used his business time to obtain a psychological counselor qualification certificate. Combining her own experience and reserved knowledge, Yao Jinyu prepared to start a business at the beginning of her freshman year, she chose the new media track, and started a new round of exploration on Xiaohongshu and Douyin platforms. In less than a year, Yao Jinyu gained nearly 200,000 fans, because her content is vertical and accurate enough, so many fans asked her to consult emotionally.

　　"Helping every woman do what they want to do, I hope I can help more sisters," Yao said. The post-00s generation of women is more advocating freedom and independence, not bound by traditional ideas, they are more confident and independent. In recent years, women's growth has received more and more attention in the entire social education system, because the traditional education in the past lacked systematic curriculum and positive guidance on emotional and gender relations. Mindfulness is the most important foundation, and then having a skill, broadening horizons, expanding the circle, etc., are all needed for the growth of our post-00 girls. "I think every girl should follow her heart in order to grow up and become more powerful," Yao said.

　　In April this year, Yao Jinyu received an investment of one million yuan and officially chose to take a break from school to start a business. She said, "I don't encourage everyone to take a break from school to start a business, I take a leave of absence to start a business because there are too many things to do, and the new media platform will not be too long, I want to focus on getting a result, and then go back to school to complete my studies." Although entrepreneurship is not suitable for everyone, I encourage you to use your spare time to do a little light entrepreneurship project that combines with your own major or within the scope of your ability, such as doing a knowledge payment industry, and applying what you have learned in practice to test your true knowledge. When Yao Jinyu was interviewed, she showed a rational and calm attitude beyond her age, which was completely different from her image on the media platform. She said that new media platforms need to be exaggerated and emotional, so that it is easier to spread, and in private I am a person who likes to read and think quietly.

　　At present, Yao Jinyu has his own company in Beijing 5A Park, Yao Jinyu said, we must strive to move forward in the early stage of entrepreneurship, all our efforts are to polish our courses, to be worthy of every fan family who believes in us, we must work hard, we believe that our intentions every sister can feel.

　　Talking about future planning, Yao Jinyu said that we have contacted Peking University, foreign and other well-known universities, and also developed the enterprise resources of the top 500 and unicorns. In addition, we also hope to work with more bloggers who are based on women's growth to empower more women's growth. (Correspondent Fan Hai)