How much do you think you can buy for a bowl of rolled dough? Anyway, Fat Donglai made an 8 yuan rolling dough, which made Fat Donglai lose more than 8 million and close to 9 million!
After reading the news, the cause of the incident was that a guest photographed the poor sanitary environment of the "rolling dough" production factory of Fat Donglai's joint venture catering, so he broke the news on the Internet. After Fat Donglai found out, he immediately launched a relevant investigation. Not to mention, Fat Donglai's awareness is really good, and he didn't refute the whistleblower's wrongness, but rewarded the whistleblower with 100,000 yuan. After the investigation of the later matter, it became clear that the contract was terminated with the relevant merchants.
What's more, customers who bought rice noodles during the incident will be compensated 1,000 yuan each. It is reported that a total of 8,833 rolls were sold during this period, which means that Fat Donglai has to compensate 883.3 yuan! To be honest, I don't think 99.999999% of companies can do this compensation! Willing to compensate customers for more than 8 million supermarkets, Fat Donglai is the first, and it is estimated that it is also the last!
Of course, it is undeniable that Fat Donglai is willing to spend this money, and with the Internet celebrity effect, he can also earn more money. In Fat Donglai, consumers feel God's treatment.
Fat Donglai's marketing and crisis PR are really good! Each investigation report is very favorable, the causes, the occurrence of the incident, the analysis of the incident, the improvement plan, and the processing results are very detailed and reasonable closed-loop, without ambiguity or officialdom. This kind of effect is really much better than spending money on advertising, and it has won a wave of passers-by! If businesses can do this, why worry about the depression of physical stores.
But there is one thing to say, I think I went to eat the dough rolling dough from Fat Donglai last time I went on a business trip, and it was really delicious, I bought it from Fat Donglai in Xuchang Angel City.
The price is also reasonable, 8 yuan a piece. The dough is freshly steamed, chewy and elastic, and the essence is chili oil! More chili peppers, more chili peppers! There are salty, spicy, sweet and sour, and if you eat it, I recommend that you must eat it with a sweet and sour taste. With a bottle of juice, it's absolutely amazing.
Finally, I really want Fat Donglai to drive to Chongqing quickly!